Browsing Tag

CPG

EPAM Acquires Just-BI to Reinforce Leading Position as a Global Business Intelligence Services Provider

With data being the foundation of most digital transformation initiatives, it's important to have a partner that brings both the vision of how to transform your business as well as the technology know-how to maximize results. EPAM Systems, Inc. , a leading global provider of digital platform engineering and development services, announced its acquisition of Just-BI to further expand their comprehensive portfolio of data and analytics services. Based in the Netherlands, the acquisition brings expanded, EU, APAC and global…

Tellius Raises $8 Million to Close the Data Insights Gap with AI-Driven Decision Intelligence

Tellius, the AI-driven decision intelligence platform, announced an $8 million Series A funding round led by Sands Capital Ventures with participation from Grotech Ventures—bringing the company’s total fundraising to-date to $17 million. The funds will be used to expand the company’s platform capabilities and support its mission of helping organizations get from data to decisions faster with intelligent automation. There is currently a massive insights gap caused by silos between business intelligence (BI) dashboards and…

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals like pharma and CPG. With analysts predicting digital video and CTV spend to grow 14.8%1 and 34.8%2 in 2021 respectively, Q1…

Convenience, Preparation And The Outdoors: A Tale Of Three Different Months Of March For Consumer Packaged Goods

Outdoor products are a growing priority in March 2021, a sharp change from pandemic preparation one year earlier, and a departure from convenience buying in March 2019 NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has completed analysis of three-years of shopper data for the months of March, revealing three distinct themes for 2019, 2020 and 2021: convenience, preparation, and the outdoors, respectively. Marketing Technology News: AdsWizz…

Numerator Launches Portfolio Insights To Help Brands Maximize Lifetime Consumer Value

Numerator, a data and tech company serving the market research industry, has announced the launch of Portfolio Insights. Portfolio Insights is designed to help manufacturers understand brand performance and growth opportunities based on how consumers enter into their portfolio of brands and evolve across products over time. As brands invest in cultivating direct relationships with consumers, there is a growing opportunity to help those consumers progress across their entire brand portfolio.  Portfolio Insights helps…

Discuss.io Launches Mobile Screen Share App for Brands to Understand Critical Consumer Experiences in Real-Time

Discuss.io, the leading enterprise-level smart video platform for conversations that count, today announced a crucial expansion of its research capabilities with the launch of Mobile Screen Share. The new platform addition, which is available for iOS and Android, allows research teams and consumers to share their mobile screens inside of a meeting room, enabling access to the mobile screen of the respondent and their real-time movements on their device. The tool creates an entirely new opportunity for brands and agencies to…

Keen Joins NielsenIQ Connect Partner Network to Advance Automated Marketing Investment Planning

Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The partnership enables NielsenIQ data to integrate directly into Keen’s decision-support platform to help marketing leaders make data-informed decisions…

Sigmoid Ranks No. 16 on Inc. Magazine’s List of the Fastest-Growing Private Companies in the New York City Metro Region

Sigmoid, a strategic data and analytics partner to the world's largest data producers, announced that it ranked 16th on Inc. 5000 Regionals: New York City Metro list, the most prestigious ranking of the fastest-growing New York City area-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the NYC area economy’s most dynamic segment—its independent small businesses. Marketing Technology News: Roku’s Active Live Streaming Video…

Acosta Appoints Kelly Socia as Executive Vice President of Business Development for North America

Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, announced the appointment of Kelly Socia as Executive Vice President of Business Development for North America, effective February 3. Socia brings nearly 20 years of experience working with CPG companies and retailers across sales, marketing, eCommerce, and data and analytics. In this role, she will lead Acosta's expanded business development team to provide progressive, integrated sales and marketing solutions that…

Andres Hernández Named dunnhumby’s New Head of Colombia

dunnhumby, the global leader in customer data science, announced the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia," said Jury. "With…

Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer

Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). As a new partner and member of the executive team, Clark is charged with overseeing operations, leading the client services team, and driving Birdie’s growth and business development. Clark’s appointment follows Birdie’s $1.6M seed round announcement, made a few weeks ago. Clark has more than 19 years of experience managing operations, client…

Household Consumer Packaged Goods Sales up 17% in June Compared to One Year Ago

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. In addition, an analysis of the Home-Confined Buying period…

Kum & Go Convenience Store Chain – With 400 Stores In 11 States

Kum & Go to Leverage Catalina's Buyervision and Support the Company's Portfolio of Personalized Digital Products to Further Enhance the Shopper Experience Shopper intelligence leader Catalina, which understands and influences the purchasing decisions of more than 75% of American shoppers nationwide via relationships with leading CPG brands and 62 grocery, drug, mass and, now, convenience retailers spanning more than 23,000 physical stores, is adding Kum & Go (K&G) to its extensive retail network, effective…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

National Retail Solutions (NRS) Joins Nielsen Connect Partner Network

National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, today announced that it has joined Nielsen's Connect Partner Network. The relationship with NRS enables Nielsen's Global Connect Business clients within the retail and consumer packaged goods (CPG) industries to access NRS' point-of-sale scanner data curated from over 8,000 independent, predominantly urban retailers nationwide.   Because the NRS-gathered data is now aligned with the Nielsen product…

Acosta Appoints Sharon Hart as Chief Information Officer

Acosta Strengthens Leadership Team for Continued Growth and Innovation Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Sharon Hart as Chief Information Officer, effective March 23, 2020. With more than 20 years of experience, and as an established transformational leader in both the CPG and retail industries, Hart is well equipped to deliver omnichannel technology and digital solutions to drive sales growth in her new role.…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…