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CPG

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

National Retail Solutions (NRS) Joins Nielsen Connect Partner Network

National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, today announced that it has joined Nielsen's Connect Partner Network. The relationship with NRS enables Nielsen's Global Connect Business clients within the retail and consumer packaged goods (CPG) industries to access NRS' point-of-sale scanner data curated from over 8,000 independent, predominantly urban retailers nationwide.   Because the NRS-gathered data is now aligned with the Nielsen product…

Acosta Appoints Sharon Hart as Chief Information Officer

Acosta Strengthens Leadership Team for Continued Growth and Innovation Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Sharon Hart as Chief Information Officer, effective March 23, 2020. With more than 20 years of experience, and as an established transformational leader in both the CPG and retail industries, Hart is well equipped to deliver omnichannel technology and digital solutions to drive sales growth in her new role.…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

Samya.AI Raises $6 Million in Seed Funding Led by Sequoia India

Ex-Mu Sigma leadership team members have come together at Samya.AI to create a next-gen Enterprise AI company. Samya.AI, an enterprise Revenue Growth AI SaaS company, announced today that it has raised $6 million in seed round funding led by Sequoia India. Samya’s other initial investors include Ashish Gupta (Founder of Junglee.com and Helion VC), Deb Henretta (Partner, G100 Companies and Ex-Group President, P&G), Arijit Sengupta (Founder of Kradle Ventures and Antuit Inc), Deborah Kops (Ex COO and Board Member of…

Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era. Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively. They are tasked with helping fuel the company's evolution by delivering unparalleled innovation and value to TPN's vast docket of retail, technology and CPG clients like Bank of…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen, the global leader in consumer and market data. The…

Nielsen Expands Analytic Relationship with General Mills, Inc.

Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. Marketing Technology News: LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills’…

5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo Nielsen announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. Nielsen's forward-looking vision is fueled by the…

Acosta Appoints Taylor Crown as President, Foodservice

Acosta Bolsters Foodservice Division with Addition of Accomplished Industry Executive Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Taylor Crown as President, Foodservice. Crown brings deep experience and connections in the foodservice industry, previously serving as a strategy consultant for multiple Fortune 500 consumer goods companies and holding executive leadership roles at several foodservice sales agencies. He will oversee Acosta's…

RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to its Offer Management Platform to Deliver Groundbreaking…

The RevTrax Offer Management Platform Integrates Across any Marketing Channel to Connect Online Behaviors to any Conversion RevTrax, a leading offer management platform for CPG and retail brands announced the launch of a machine learning and artificial intelligence capability to its platform to effectively target and deliver the right offers to consumers quicker and more efficiently than ever. The software will allow RevTrax to observe behavior at scale and categorize the behaviors and patterns faster than ever before.…

Linda Dupree Named CEO of NCS

Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. “NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the…

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing. AI is enabling companies to better understand how consumers…

Albertsons Performance Media, Powered by Quotient, Delivers Strong Results in First Year

Major CPGs like Pepsi and General Mills Report Success in Driving Sales and Exceeding Benchmarks One year after its launch, Albertsons Performance Media (APM) powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen. “Our Pepsi summer campaign was a huge success in reaching the right shoppers, driving sales, and exceeding all of our engagement benchmarks” “Albertsons Performance Media has quickly grown into a powerful way for brands to…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance

The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart and Amazon’s foray into physical stores, the stage has been set for a battle royale--and it’s really anyone’s game to win. While it’s too premature to predict how Amazon will fare with its brick and mortar grocery store roll-out, it is certainly in unfamiliar territory as an underdog. But when examining its roots,…

Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction…