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Andres Hernández Named dunnhumby’s New Head of Colombia

dunnhumby, the global leader in customer data science, announced the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia," said Jury. "With…

Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer

Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). As a new partner and member of the executive team, Clark is charged with overseeing operations, leading the client services team, and driving Birdie’s growth and business development. Clark’s appointment follows Birdie’s $1.6M seed round announcement, made a few weeks ago. Clark has more than 19 years of experience managing operations, client…

Household Consumer Packaged Goods Sales up 17% in June Compared to One Year Ago

Alcohol, Frozen Foods and Meat Categories Lead With Highest Gains During June and Through the Home-Confined Buying Shopping Stage Household consumer packaged goods (CPG) spending overall was up 17% in June compared to June 2019, following an increase of 21% in May 2020 over the previous year. The findings are part of new data released by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods ecosystem. In addition, an analysis of the Home-Confined Buying period…

Kum & Go Convenience Store Chain – With 400 Stores In 11 States

Kum & Go to Leverage Catalina's Buyervision and Support the Company's Portfolio of Personalized Digital Products to Further Enhance the Shopper Experience Shopper intelligence leader Catalina, which understands and influences the purchasing decisions of more than 75% of American shoppers nationwide via relationships with leading CPG brands and 62 grocery, drug, mass and, now, convenience retailers spanning more than 23,000 physical stores, is adding Kum & Go (K&G) to its extensive retail network, effective…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Increased Demand for Consumer Packaged Goods Creates Atypical Growth Opportunity for Brands

New NCSolutions Loyalty Study Confirms Strong Return on Ad Spend for Brands Invested in Advertising and Brand Loyalty The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their market share. Consumer brands with high levels of brand equity and consumer trust, and which consistently advertised through the current marketplace disruption, have been the major beneficiaries of consumer loyalty and expanded market…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

National Retail Solutions (NRS) Joins Nielsen Connect Partner Network

National Retail Solutions (NRS), the operator of a leading nationwide point-of-sale (POS) network for independent retailers, today announced that it has joined Nielsen's Connect Partner Network. The relationship with NRS enables Nielsen's Global Connect Business clients within the retail and consumer packaged goods (CPG) industries to access NRS' point-of-sale scanner data curated from over 8,000 independent, predominantly urban retailers nationwide.   Because the NRS-gathered data is now aligned with the Nielsen product…

Acosta Appoints Sharon Hart as Chief Information Officer

Acosta Strengthens Leadership Team for Continued Growth and Innovation Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Sharon Hart as Chief Information Officer, effective March 23, 2020. With more than 20 years of experience, and as an established transformational leader in both the CPG and retail industries, Hart is well equipped to deliver omnichannel technology and digital solutions to drive sales growth in her new role.…

NCSolutions, Leading Advertising Effectiveness Research Firm, Appoints Feintuch Communications as Its PR Agency of Record

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

Samya.AI Raises $6 Million in Seed Funding Led by Sequoia India

Ex-Mu Sigma leadership team members have come together at Samya.AI to create a next-gen Enterprise AI company. Samya.AI, an enterprise Revenue Growth AI SaaS company, announced today that it has raised $6 million in seed round funding led by Sequoia India. Samya’s other initial investors include Ashish Gupta (Founder of Junglee.com and Helion VC), Deb Henretta (Partner, G100 Companies and Ex-Group President, P&G), Arijit Sengupta (Founder of Kradle Ventures and Antuit Inc), Deborah Kops (Ex COO and Board Member of…

Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era. Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively. They are tasked with helping fuel the company's evolution by delivering unparalleled innovation and value to TPN's vast docket of retail, technology and CPG clients like Bank of…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen, the global leader in consumer and market data. The…

Nielsen Expands Analytic Relationship with General Mills, Inc.

Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. Marketing Technology News: LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills’…

5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo Nielsen announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. Nielsen's forward-looking vision is fueled by the…

Acosta Appoints Taylor Crown as President, Foodservice

Acosta Bolsters Foodservice Division with Addition of Accomplished Industry Executive Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Taylor Crown as President, Foodservice. Crown brings deep experience and connections in the foodservice industry, previously serving as a strategy consultant for multiple Fortune 500 consumer goods companies and holding executive leadership roles at several foodservice sales agencies. He will oversee Acosta's…

RevTrax Announces Addition of State-of the-Art Machine Learning and AI Technology to its Offer Management Platform to Deliver Groundbreaking…

The RevTrax Offer Management Platform Integrates Across any Marketing Channel to Connect Online Behaviors to any Conversion RevTrax, a leading offer management platform for CPG and retail brands announced the launch of a machine learning and artificial intelligence capability to its platform to effectively target and deliver the right offers to consumers quicker and more efficiently than ever. The software will allow RevTrax to observe behavior at scale and categorize the behaviors and patterns faster than ever before.…

Linda Dupree Named CEO of NCS

Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. “NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the…