Specialty Coffee Chain Sees Potential to Leverage Blockchain Innovation Across Treasury Management, Payments, and Customer Engagement while Advancing Aggressive Global Expansion Plans

Reborn Coffee, a leader in the specialty coffee market,  announced it has initiated a strategic review to assess the potential use of regulated digital asset strategies as part of its broader treasury management framework.

This review aligns with Reborn Coffee’s commitment to sound financial stewardship and capital optimization. While the Company remains dedicated to expanding its global retail footprint and delivering exceptional specialty coffee experiences, management believes it is prudent to explore modern, regulated financial instruments — including blockchain-based assets such as digital currencies like Bitcoin and Ethereum — that could enhance treasury efficiency and diversify non-operating capital reserves.

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“Our mission to deliver the world’s finest coffee experiences remains unchanged,” said Jay Kim, CEO of Reborn Coffee, Inc. “As markets evolve we see opportunities to strengthen our financial foundation through forward-looking, responsible treasury practices. This evaluation is about ensuring our capital strategies keep pace with innovation while protecting shareholder value.”

The company emphasized that this initiative is an exploratory review only. No agreements have been made regarding the acquisition, custody, or use of digital assets. Any future decisions will be subject to Board of Directors approval and will comply fully with U.S. Securities and Exchange Commission (“SEC”) regulations and public company disclosure requirements.

Reborn Coffee, is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.

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