Marketers can now build and activate custom Snapchat creative catalogs directly from Flight Control to Snapchat’s Ads Manager. 

Clinch, the agentic AI platform for omnichannel content orchestration, announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customization, and catalog enrichment, in a single workflow.

This release targets specific operational complexity for social commerce: most advertisers running DPA campaigns are managing their product feeds, creative production, and activation through separate systems, creating redundant work every time a catalog updates or a campaign launches. For brands running dynamic ads across multiple social platforms, that fragmentation multiplies.

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Flight Control has addressed this by creating an AI-powered infrastructure that truly connects creative to social media. Advertisers can upload their product feed once to Flight Control, schedule their desired refresh cadence, then apply custom templates, adjust layouts, add pricing and promotional overlays, and publish enriched catalog to Snapchat without rebuilding assets or switching tools.

“Even the most sophisticated advertisers struggle with creative relevance, offer accuracy, and the complexity of feed management,” said Charel MacIntosh, Global Head of Business Development and Strategic Partnerships  at Clinch. “Our solution removes operational barriers, enabling brands to have well-designed, on-brand creative assets in front of the right person at the right time, at scale.”

The announcement enforces Clinch’s offering of AI-enabled omnichannel creative orchestration, bringing automation, scale, and efficiency, across an ever-expanding ad ecosystem.

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“Snapchat is a powerful platform for discovery and commerce, and our partnership with Clinch makes it easier than ever for brands to reach our community with highly relevant, performance-driven creative within our expanded Dynamic Product Ads (DPA) format,” said Fintan Gillespie, Global Director of Snap Inc.’s Ad Partnerships Group. “DPA blends storytelling with personalized product recommendations, and by automating the bridge between a brand’s product catalog and Snapchat’s DPA product, including our recently launched Multi-Segment format, we’re helping advertisers of all sizes seamlessly scale their campaigns and shorten the path from discovery to purchase.”

Flight Control’s Snapchat DPA capability is available now, and represents one of the many ways Clinch provides custom solutions for its  advertisers across retail, ecommerce, travel, and other catalog-heavy categories.