The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers

By PRNewswire On Jun 29, 2018

The Influencer Continuum Is an Exclusive Opportunity for Marketing Executives and Leadership Teams to Discover, Collaborate, and Re-Define Audience Engagement

The Marketing Arm announced its production of The Influencer Continuum, an event designed to dissect the evolving relationship between brands and their audiences. The event will take place between 28-30 October at the Monarch Beach Resort in Dana Point, Cali.

The Influencer Continuum is an exclusive opportunity for marketing executives and leadership teams to discover, collaborate, and re-define audience engagement – side-by-side with leading influencers, platforms, publishers, and creatives. Brands will walk away from this one-of-a-kind event with a comprehensive influencer strategic playbook tailored for their organization as well as campaign-ready influencer focused on big ideas.

“Influencer marketing is a term that seems to be newly buzzing within the last few years, but The Marketing Arm has been deeply involved for two decades,” said Ray Clark, founder and CEO of The Marketing Arm.

Ray added, “When we looked at the rapid development in the influencer marketing arena, we recognized that there are very few brand-facing events that facilitate real collaboration between brands, influencers, and platforms. This event brings these groups together, all with one common goal: furthering the true impact of influencer marketing.”

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The Influencer Continuum is an unprecedented opportunity for brands, platforms, and influencers to go beyond education and get into real solutions designed to immediately deliver impact. Attendees of the three-day immersive event will receive a comprehensive influencer strategy playbook for their organization and actionable ideas developed by award-winning creatives from 12 Omnicom agencies, all delivered in a well-crafted experience, surrounded by talent, peers, and top industry-influencers.

“The beauty of the way this space has evolved is that there’s a right influencer and right strategy and right idea out there for virtually every brand and every marketing challenge,” Clark said.

Ray continued, “From content creators to digital-first influencers, all the way to celebrities, we’ll be representing the full continuum of influence at this event, and everyone in attendance will be focused on how brands can best activate their audiences.”

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