GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami.

Goswami will lead GroundTruth’s global engineering team and position the company for its next phase of growth. Specifically, he will be focused on scaling GroundTruth’s location platform further and making Cost Per Visit the new gold standard for marketing.

“Amit brings rich industry experience and fresh thinking to GroundTruth during this exciting period in our company’s history,” said Sunil Kumar, CEO, GroundTruth. “With a proven track record of success, we couldn’t be more thrilled to have him join the leadership team and oversee our talented engineering group.”

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Goswami has over twenty years of engineering experience and has spent the last ten years in the advertising industry. Before joining GroundTruth, Goswami led product and engineering at audio adtech startup Adswizz. As a product leader, he was instrumental in transitioning Adswizz from a media company to a programmatic platform company. He played a crucial role in scaling its engineering organization, platform, and tech stack to cope with increased traffic, which ultimately played a role in Pandora’s recent acquisition of Adswizz. Prior to Adswizz, Goswami was the Head of Product Development at RhythmOne. Goswami received his MS from The Indian Institute of Science and his MBA from Cornell University.

Discussing the opportunity around location-based advertising, Amit Goswami added: “I worked on some really interesting projects in audio, but in the end, it was just another format like video with similar business models like Cost Per Impression and Cost Per View. Location-based intent and performance, however, is a disruptive and innovative concept. The widespread use of smartphones has made location a true proxy for the store visitation behavior of the offline consumer, which has led to new pricing models such as Cost Per Visit. I’m extremely excited to be joining the GroundTruth team, and I couldn’t have found a better company to partner with in disrupting the marketing industry and helping businesses drive results.”

Goswami will report into GroundTruth CEO, Sunil Kumar and will be headquartered in Mountain View, CA with global reach.

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