Signal Integrates with Adobe Audience Manager for Real-Time Customer Data Onboarding and Identity Resolution

Customer Identity ManagementData Management Platforms

By MTS Staff Writer On Dec 4, 2018

Signal’s Customer Identity Platform Now Offered in Adobe Audience Manager

Signal, a leading provider of real-time customer data onboarding and identity resolution across all devices and channels, announced it is joining the Adobe Exchange Partner Program. This collaboration extends Signal’s ability to deliver its real-time solution to Adobe Audience Manager users, allowing brands greater control of their customer data and insights to personalize their customer experiences.

Signal will now integrate with Adobe Audience Manager, the data management platform within Adobe Experience Cloud. By matching Adobe audiences to over 300 million persistent IDs in the Signal Identity Network, the integration allows brands to deliver more contextually relevant, in-the-moment advertising to customers across every touchpoint.

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Signal’s data onboarding and identity resolution capabilities provide a foundation for brands to address customers at critical moments. With this integration, customer data is collected in real time and resolved back to each customer ID, programmatically syncing to each attribute and audience defined in Adobe Audience Manager. The data can then be activated in seconds.

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“This collaboration allows brands to combine the power of Adobe’s best-in-class solutions with the speed, accuracy and control of the Signal Identity Platform, so they can deliver the seamless, turnkey experiences customers expect,” said Mike Sands, CEO of Signal. “This Adobe Audience Manager integration is just the first step in giving brands greater control over scaling audiences, while alleviating the challenges of inaccurate, inconsistent and irrelevant consumer marketing.”

“Signal is a natural addition to Adobe’s ecosystem,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “The combination of Adobe Audience Manager and Signal Identity Platform gives enterprises the power to deliver impactful, personalized customer experiences through more targeted and cohesive consumer interactions.”