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Transform Your Marketing Team Into A 3D Organization

“However beautiful the strategy, you should occasionally look at the results,”- Winston Churchill Never has the need for data-driven decisions been more critical to optimizing marketing performance than they are today. Digital transformations have created more and richer data about our customers and prospects. Marketing teams that are serious about contributing to the business are serious about turning that data into customer insights. Generating more urgency is the rise in business accountability. Gartner reports in…

3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

3dcart Partners With Smartarget to Bring App-Based Customer Engagement to Online Businesses

3dcart, in partnership with Smartarget technology, is providing more tools to their eCommerce websites in order to improve user engagement and increase sales using instant messaging app integration 3dcart, a leading eCommerce platform, announced that they are partnering with Smartarget to help their websites boost their profits by using apps designed to increase user engagement. Merchants with 3dcart stores will now be able to integrate with Smartarget’s technology, which allows them to contact merchants within popular…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer

Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for leading Qumulo’s global marketing and brand strategy as the company helps customers innovate faster and leverage the power of cloud data services. Gil Miner brings more than 20 years of experience as a results-driven marketing executive, elevating brands and introducing new products and services in high growth markets. Most recently,…

FranceTV Publicité Launches AKOUO, a New, Artificial Intelligence-Based Marketing Service

FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to further enhance customer relations via active and meaningful listening. AKOUO ("listen" in Greek) aims to help major advertisers connect with their targets as effectively as possible. We make this happen by sharing our extensive knowledge of the French public with our brands. Marketing Technology News: IDStrong Warns Against Second Wave of Cyberattacks AKOUO is…

Improve Remote Collaboration and Reduce Zoom Fatigue in Video Calls With Loom.ai Voice-Driven 3D Avatars

Keep Your Home Life at Home by Using LoomieLive Real-Time 3D Avatars That Lip Sync and Animate from Voice To support the millions of people now living online in video calls for work, school and socialization, Loom.ai has released LoomieLive, a virtual communication app that uses 3D avatars and works as a companion to popular desktop video conferencing services, such as Zoom, MS Teams, Webex, etc. LoomieLive uses voice to produce life-like avatar expression, allowing video callers to maintain focus and visual presence…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…

Bublar to Develop Interactive E-commerce Tool in 3D/AR for Aritco

Bublar Group receives an order to develop an advanced and tailored interactive e-commerce tool based on a 3D configurator to the lift manufacturer Aritco Lift. The project is a collaboration between the subsidiaries Vobling and Sayduck, based on Sayduck's 3D/AR platform and Vobling's expertise to adapt the solution for Aritco. The order value is estimated to approximately SEK 2 million over 24 months and is based on a combination of license revenue and a fixed fee. The e-commerce tool will be available on Aritco's website…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Threekit Launches Salesforce CPQ Connector to Deliver Amazing 3D and AR Customer Experiences

Salesforce CPQ Users Can Now Visualize Products in 3D and AR During the Quoting Process to Drive More Confidence, Faster Sales Velocity, in eCommerce Experiences. Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer, is thrilled to announce that its Salesforce Configure-Price-Quote (CPQ) Connector is now live in the Salesforce Appexchange. Threekit’s next-generation 3D and AR solution help brands on Salesforce CPQ accelerate deals,…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

GRIN Partners With MVMT Watches To Launch An Introduction To Influencer Marketing Playbook

GRIN customers have seen a 91% increase in content engagement and a 63% increase in conversions from their influencer programs by embracing GRIN's platform GRIN, the leading and most rapidly growing Influencer Marketing Platform, has teamed up with one of the top direct to consumer accessory retailers, MVMT Watches to create a step-by-step playbook for brands looking to create, execute and expand an influencer marketing program. With the changing landscape of eCommerce, the demand for influencers has increased. GRIN…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Gerber Partners with 3DLOOK to Offer Unique Digital Customer Experience

Offer the ultimate experience of the end-to-end supply chain remotely Gerber Technology and 3DLOOK, The Body Data Platform are proud to announce their partnership and integration to offer a fully-connected, digital remote supply chain experience. In a retail world in which fit is essential and working remotely due to the COVID-19 situation is the new normal, this partnership will facilitate consumers receiving personalized, high-quality garments by leveraging a fully connected, on-demand workflow. To support demand…

AttackIQ Strengthens Leadership Team with New Chief Marketing Officer and Senior Director of Cybersecurity Strategy and Policy

Nutanix Alum Julie O’Brien and Former Pentagon Chief Strategy Officer for Cyber Policy Jonathan Reiber Join AttackIQ’s Mission to Deliver Threat-Informed Cybersecurity AttackIQ, the leading independent vendor of breach and attack simulation solutions, today announced the appointments of Julie O'Brien as chief marketing officer (CMO) and Jonathan Reiber as senior director of cybersecurity strategy and policy. “Jonathan will be an incredible asset to AttackIQ as we continue to strengthen our leadership position in the…

Luxury French Retailer ba&sh to Use Cappasity Platform for 3D Visualization of Online Store Products

Immersive technology expert Cappasity is happy to announce a partnership with the French fashion retailer ba&sh. The brand will use the Cappasity platform for the 3D visualization of its online store products Since its creation by Parisians Barbara Boccara and Sharon Krief in 2003, luxury fashion brand ba&sh has been a major success. It is the embodiment of French bohemian style, offering signature contemporary clothing in the accessible luxury market. With 249 stores all over the world, ba&sh has ambitious…