Ayrshare Launches the API-First Social Media Management Platform

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition

Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization,…

Amplience Announces Rapid Growth Reflecting Global Expansion of Digital Commerce

Amplience, the leading commerce experience platform for high scale, high growth brands, and retailers, announced that it is experiencing accelerating growth in its business during 2020. This rapid global growth in customers and revenue comes as the COVID-19 crisis has driven business and consumer adoption of digital commerce and marketing channels. Over the past 12 months, Amplience has signed significant multi-year contracts with leading global brands including Epson, Landmark Group (the leading UAE-based retail group),…

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and…

Bestow Launches Protect API to Bring 100% Digital Life Insurance to Partners

Bestow, a modern life insurance provider that utilizes technology to make coverage available to millions has confirmed the introduction of the Protect API, expanding access to the complete digital life insurance experience. Built as an Insurance as a Service approach, the Protect API allows businesses to sell life insurance services directly on their applications or websites, with full control of user experience. The Protect API is flexible to specific partner requirements through a range of integration solutions, from…

inRiver Closes $32 Million in Funding Led by Lugard Road Capital

Focus on product excellence, global expansion, and partnerships continue into 2021 for the leading product information management (PIM) solution offered as a SaaS inRiver, a leading provider of product information management (PIM) solution that helps businesses sell more products, announced that they have closed $32 million in funding led by Lugard Road Capital, a leading global investment firm, and with participation from existing investors Verdane, Industrifonden, Zobito, and RoosGruppen. The funding will support the…

Intentwise Adds API and Connectors to Help Agencies and Advertisers

Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal reporting systems such as Google Data Studio, Tableau, and Excel. Intentwise has developed proprietary connectors for Google Data Studio and Tableau and will expand to additional analytics platforms in the future. Agencies and direct advertisers…

Sinch Announces Conversation API Enabling Businesses and Technology Platforms to Deliver Seamless Omni-Channel Engagement With Consumers…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announced Conversation API, a robust omnichannel communication product that empowers businesses and technology platforms to seamlessly engage with consumers in any part of the world. Conversation API leads to improved business outcomes such as increased customer acquisition rates, enhanced customer experience and lower churn rates. With Conversation API, businesses can create rich and engaging conversations with their customers via…

Chorus.ai Expands Enterprise Ecosystem with Conversation Intelligence API, Slack and Zapier Integrations

New enterprise integrations deliver critical business insights and drive customer-centric decision-making Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced a major step toward bringing the power of Conversation Intelligence (CI) to every enterprise system, including a new API and integrations for Zapier and Slack. These product enhancements bring the power of CI into business intelligence tools like Tableau, Mode Analytics, and Looker, and workflows used by world-class Revenue…

179 Organizations Worldwide Call on Google to Ban Apps that Encourage Smoking and Vaping from Google Play Store

The Campaign for Tobacco-Free Kids along with 179 organizations from 62 countries today called on Google to adopt a new policy prohibiting applications that encourage the purchase or consumption of smoking and vaping products in the Google Play store and to remove all current apps promoting smoking or vaping from Google Play. Apple, Amazon and many other companies have already adopted similar policies that prohibit the promotion of tobacco or vaping products. Following a November 2019 announcement by Apple that the…

Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

5th Annual Terminus State of ABM Report uncovers significant budget resiliency amid widespread cuts during Covid-19 and a broadening of ABM programs to include customer retention and expansion efforts Terminus, the leading account-based marketing platform, released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other…

RingCentral Drives Rapid Video Meetings Innovation

RingCentral, Inc, a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, has released more than 70 new features to RingCentral Video since it launched in April 2020. The rapid innovation makes business video meetings fast, smart, open, and secure while delivering a great user experience within a browser with no downloads or in the app. RingCentral Video innovations are focused in two important areas: Enhanced security combined with ease of user…

MAXA Designs Integrates with Black Knight’s Optimal Blue Scenario Pricing API to Help Provide Compliant Marketing Designs

Advanced integration delivers real-time pricing for modernized, custom-branded assets Black Knight, Inc., recently announced the API certification of MAXA, a company that provides marketing templates to companies. This direct integration between MAXA's marketing design platform and Black Knight's Optimal Blue Scenario Pricing API enables MAXA's creative marketing platform to incorporate and display compelling, real-time mortgage rates across a variety of print and digital design templates. Mortgage professionals can…

Textel Announces $4 Million Series a Funding Round Led by Cultivation Capital Partners

Texting Platform for Contact Centers Plans to Expand Sales Efforts, Marketing and Deepen Product Functionality Textel, the cloud-based texting platform for contact centers, announced it recently completed a $4M Series A funding round. Cultivation Capital led the round with additional investment from Stout Street Capital and Capital Midwest Fund III. This latest funding round brings Textel’s total funds raised to $5M and accelerates their plans to drive additional partner sales and marketing. Textel will also use the funds…

Alibaba.com U.S. B2B SMB Survey Finds Rapid Digitization Among B2B Businesses, Especially Manufacturers

Alibaba.com’s second survey of B2B companies find an accelerating pivot to digital With U.S. manufacturers digitizing at twice the rate of other businesses, Alibaba.com unveils Digitization Sprint for U.S. SMB Manufacturers Alibaba.com, the B2B business unit of Alibaba Group, announced the results of its Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey and launched a new Digitization Sprint for U.S. SMB manufacturers – a traditionally analog segment of SMBs that has been digitizing at twice the rate of other…

VoxDirect Announces Zapier Integration to Automate Workflows for Small Businesses

Unified communications company, Voxox, announced the integration of their small business communication hub, VoxDirect, with Zapier, a leading cloud-based online automation tool that connects over 2000 apps without a single line of code. VoxDirect from Voxox offers a 5G-enabled, unified phone and mass texting platform for small businesses in a single service. With Zapier, VoxDirect becomes a one-stop-shop for small businesses, giving them the ability to integrate their platform with apps such as Slack, Zendesk, WordPress,…

RingCentral Announces Fully Integrated High-Volume SMS Services for Rapid Business Communications

Code Together Conference 2020 brings together industry leaders and developers, features several new product innovations driven by RingCentral’s Open Platform RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions,  announced a new high-volume SMS service that enables businesses to send SMS messages and updates to their customers rapidly and reliably. Using this service, developers can build customized apps using RingCentral’s business communications…

Messenger API Support for Instagram Extended to ManyChat

ManyChat, the leading Chat Marketing platform, announces its early access to the Messenger API support for Instagram to power Chat Marketing and customer support messaging for growing eCommerce and direct-to-consumer brands. ManyChat will leverage the API to automate and escalate Instagram Messaging conversations to live agents. Instagram chose ManyChat to be a key partner because of its deep experience in driving Messenger Marketing and support experiences for thousands of businesses worldwide. Almost 2 million…

Snaps Integrates With Messenger API

Snaps, the leading conversational automation platform for eCommerce brands, announced it has integrated Messenger API support for Instagram. Messenger API support for Instagram enables brands to forge deeper relationships with customers through 1:1 conversations and deliver more seamless online shopping experiences. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Online Shopping With Instagram By integrating Messenger API Support for Instagram…

Ambition Announces Slack Integration To Increase Productivity, Recognition and Visibility for a Rapidly Growing Number of Remote Sales Teams

Two leading technology platforms come together to provide real-time insights for a rapidly growing remote salesforce Ambition, the leader in sales gamification and coaching software, announced new functionality for sales teams, allowing them to celebrate milestone events and replicate the feel of a sales floor through top business communication platform, Slack. Teams using the integration will experience celebration alerts, issue detection alerts and sales leaderboards. Ambition is the industry's leading platform for…