Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement

New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing standard Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…

Omni.ai Releases Whitepaper for Alternative All-Inclusive and Revenue-Sharing Social Media Platform

Social media has reshaped the digital landscape, yet people worldwide feel more disconnected than ever. The big giants have all innovated successfully, but constant monetisation efforts for the sake of corporate profit have done away with interpersonal connections, and have therefore transformed the user into the product. Omni are taking this concept and making it a thing of the past by creating a true alternative to today's social media platforms. Omni will introduce a holistic, user-focused ecosystem that rewards…

ChatFunnels Recognized By G2 As Top Conversational Marketing Platform

ChatFunnels awarded High Performer status highlighting their innovative robust feature set, easy to use platform, phenomenal customer support, and outstanding value delivered to customers. ChatFunnels, the leading conversation optimization platform, today announced their recognition by G2, the global software marketplace, as a top conversational marketing platform with their acceptance of eight customer preference awards. Recognition as a High Performer vendor includes following distinctions: robust feature set, easy to…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing

Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience in today’s increasingly buyer-driven, digital era. Integrate’s Demand Acceleration Platform provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys,…

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

New Data From Conviva Illuminates TikTok’s Explosive Growth, Top Brands on the Platform and the Key to Gaining Followers

Conviva’s Analysis of 900+ TikTok Accounts Outlines Which Sports and Brand Accounts Lead the Pack – and Why Conviva, the intelligence cloud for streaming media, released its second annual TikTok Benchmarks & Strategy Guide today, examining more than 900 brand accounts on TikTok, with a combined 612.7 million followers. The report details which brands are most effectively leveraging the platform and highlights TikTok’s explosive growth over the past year as accounts amassed an average of 494,000…

Comm100 Releases Enhanced WordPress Integration To Provide Free Omnichannel Customer Engagement Solutions For Businesses

Latest plug-in updates offer expanded capabilities and improved user experience Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, today announced major updates to its WordPress plug-in. These updates make it easier for businesses using WordPress to connect quickly and easily with their customers through Comm100’s digital customer engagement platform for free by enabling customer interactions via live chat, email, social media and mobile text messaging, in…

Lead Marvels Expands Presence in Accounting Industry With Its Digital Content Hub Solution

Lead Marvels, a content-syndication and lead generation solutions provider, is continuing its roll-out into the accounting industry with its Digital Content Hub solution, adding five more CPA associations over the last few months. The company now has launched its solution in collaboration with 15 states. Most recently, Lead Marvels has launched its Digital Content Hub Solution with the Arkansas Society of CPAs, Florida Institute of CPAs, South Carolina Association of CPAs, Virginia Society of CPAs and Washington…

Design Toscano chooses Mapp As Customer Engagement Partner To Drive Advanced Personalization And Support Improved CX

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design Toscano, to help it improve the personalization of its customer outreach. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications Design Toscano offers specialty home and garden decor, reproduction furniture and accessories, indoor and outdoor statuary, and one-of-a-kind home and garden accents. The…

Pypestream ‘Customer Engagement Center’ On AWS Automates All Customer Interactions, Reduces Significant Volume To Call Centers And Escalates…

Top Brands like ADT, Gillette, Royal Caribbean, Sling TV, and TriWest Go Digital with Pypestream’s Conversational AI Platform Consumers have gone “all-digital” at an accelerated pace. They communicate through text, buy products in apps, and manage their accounts online. Entire industries are transforming how they engage with customers for this very reason, and brands are racing towards digital automation to meet these on-demand customer needs. Pypestream is at the forefront of this race, and today the company is…

Ready Now, Socrates.ai Gains Market Momentum With Employee Experience Platform

Enterprises Embrace “One Place to Go” Approach for Personalized Answers to Workforce Questions and Concerns Leading employee experience platform, Socrates.ai, today shared details of its escalating market momentum. Delivering one seamless digital conversation destination for anything the workforce wants to ask or do – from personalized information about equipment updates and device management to uncomfortable inquiries about dress code or possible harassment – Socrates can integrate knowledge from all enterprise…

Jabmo Unveils ROI Analysis Toolset for its Account-Based Marketing Platform

New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups  Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the general availability of its ROI Analysis Toolset. A new integral feature in its ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Namely, the ROI Analysis…

Personetics Secures $75 Million To Accelerate its AI-Driven Personalization and Engagement Solutions for Financial Institutions

The leading global provider of AI data-driven personalization and customer engagement solutions for banks and financial services, Personetics has announced that it has raised $75m in growth funding from Warburg Pincus LLC. Warburg Pincus is a leading global private equity firm focused on growth investing. Personectics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, and Nyca Partners. Personetics serves financial institutions by offering a proprietary AI software platform. It covers over 95 million personal…

MakeMeReach Announces Rebranding as Paragone.ai, Empowering Marketers to Reimagine Social-Advertising Engagement

Paragone.ai empowers modern marketers to reinvent the way they engage with audiences through paid social media MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai, along with its Actionable Performance Monitor (APM). The company empowers every modern marketer to constantly reimagine the way they engage audiences through social advertising. Marketing Technology News: Pandemic-Era Consumers Love Apps But Have Security…

Terminus Rolls Out New Platform Capabilities Including Global Ad Targeting, Chat Playbooks and ‘Live View’

New features bring ABM and sales engagement together seamlessly to power full-funnel revenue strategies Terminus, the leading account-based marketing platform (ABM), releases new platform capabilities for optimizing ABM strategies. The new features bring ABM and sales engagement together seamlessly to drive full-funnel revenue generation. Marketing Technology News: GoDaddy Completes Acquisition of Poynt Some of the enhanced platform capabilities released this month include: Global Targeting: Customers can now scale…

G2 Ranks SalesLoft Top Sales Engagement Platform on Best Software List

Company tops all other Sales Engagement platforms on coveted Highest Satisfaction Products list SalesLoft, provider of the only complete Sales Engagement platform, announced the company has been named on seven of G2's Best Software lists. The company placed in the top five in Highest Satisfaction Products and Best Software Products. SalesLoft is the top-ranked Sales Engagement provider on six lists, including: Highest Satisfaction Products Best Software Products Best Sales Products Best Enterprise Products…

Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform

Funding and fresh leadership will enable Leadspace to accelerate growth, product development and customer adoption of its leading AI-driven B2B Customer Data Platform (CDP) Current clients include Salesforce, American Express, Zoom and more Leadspace announced it has raised $46 million in growth funding led by JVP. The funding validates Leadspace as a front runner in a burgeoning Customer Data Platform (CDP) market that is estimated to generate $2.4 billion in 2020, and expand to $10.3 billion by 2025. Leadspace plans to…