The investment will further enable brands to enter the AAA video game space through in-game advertising that's native, creative, and real-time Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new…
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Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data…
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Anzu.io, the world’s leading in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform. This is the…
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AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising …
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WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad…
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Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both…
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World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania,…
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In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq…
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"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped…
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"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at…
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Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended…
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Partnership expands the depth and breadth of Entravision’s leading presence across the quickly growing digitally-connected Latin American market Entravision , a leading global advertising solutions, media and technology company, today…
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Collaboration Provides Advertisers Working with InMobi First-look Access to Anzu's Premium Mobile Programmatic In-Game Inventory in Asia-Pacific Region and Allows Publishers Globally to Integrate with In-Game Solution InMobi, a leading…
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Industry leaders Gaz Alushi, Jamie Gutfreund, Marco Bertozzi join executive team Leading global creator commerce company Whalar today announced the addition of three new hires to its executive team: Gaz Alushi, President of…
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Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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Anzu's technology will create the opportunity for hundreds of brands to have their content featured in Eden Falling's extensive game world. Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's…
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Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital…
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World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP…
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