AppDirect Grows Add-On Store with New Strategic Partnerships

AppDirect, the leading subscription commerce platform company, announced updates to its Add-On Store, a robust ecosystem of partner solutions that provide specialized capabilities that can be quickly added to enhance marketplace functionality and the customer experience. These updates include an entirely new user-friendly interface as well as the addition of five new technology partners: WalkMe, Aptitude Software, Cloud Elements, BlueSnap, and SPIRIA. “We’re delighted to welcome our new partners into the flourishing…

SMBs Are Widely Adopting IaaS, Look to Resellers as Their Preferred Providers New AppDirect Study Finds

Report finds 80% of small- and medium-sized businesses will increase IaaS spending over the next three years; nearly 60% prefer resellers over going direct to providers As the “as-a-service” cloud model revolutionizes the way businesses of all sizes use technology, a new study released by AppDirect, the leading subscription commerce platform company, reveals that small- and medium-sized businesses (SMBs) are eagerly adopting infrastructure as a service (IaaS) and that they prefer to purchase IaaS solutions from resellers.…

AppDirect Debuts as a Strong Performer in Partner Relationship Management Evaluation

AppDirect, the leading subscription commerce platform company, announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management; and integrations with back-end systems. The Forrester report states: “AppDirect has a large degree of flexibility and customization, bulletproof security and governance, industry-leading…

AppDirect Launches Subscription Commerce Platform on Microsoft Azure

AppDirect, a leading commerce platform for selling recurring products through any channel, announced the availability of the AppDirect Subscription Commerce Platform on Microsoft Azure. AppDirect has long supported Microsoft’s Cloud Service Providers (CSP) to resell the complete CSP subscription portfolio, powering some of the largest CSP partners around the globe. Building on Azure helps AppDirect realize improved automation and scale across multiple cloud environments through the rich feature set and services Azure…

AppDirect Secures $185 Million of Funding to Fuel Global Expansion

AppDirect, the leading subscription commerce platform, announced investments of US$185 million from global institutional investor Caisse de dépôt et placement du Québec (CDPQ) and existing investors. The $185 million in funding brought the total equity raised by AppDirect to approximately $465 million. Since its funding round in 2015, AppDirect has experienced tremendous growth across all indicators – increasing Gross Merchandise Value (GMV) more than 1500 percent since 2015 to over US$1 billion, expanding its global…

AppDirect Launches Add-On Marketplace to Expand the Capabilities of the AppDirect Commerce Platform

Availability of New Search, Ratings and Recommendation Add-Ons from G2, Coveo Bolsters Customer Success in the Digital Economy AppDirect, the best commerce platform for selling subscription products through any channel, announced the official launch of the AppDirect Add-On Store, which features extensions that help solve a wide range of critical business needs to power customer success in the era of digital commerce. The Add-On Store offers a robust ecosystem of over 40 complementary products and services including…

Brand New Galaxy Acquires content26 in Its First North American Acquisition

Acquisition creates a one-of-its-kind global agency able to help clients scale e-commerce marketing business Brand New Galaxy (BNG), an independent European holding company specializing in digital, e-commerce, technology and creative services, announced its first North American acquisition, acquiring content26, an agency specialized in Amazon advertising and content. Through this acquisition, the combined agency will be able to offer more comprehensive and global solutions, helping clients scale their digital, e-commerce,…

Ingram Micro Appoints VP of Customer Experience

Executive Focus and Continued Investments Demonstrate the Growing Importance Ingram Micro Places on the Employee, Customer and Partner Experience #ONEIngram Ingram Micro Inc. is pleased to share the appointment of U.S. sales leader Tyler Coughlan to vice president, Customer Experience for the U.S. business. In this new role, Coughlan is tapping into his 23 years of engaging with Ingram Micro channel partners locally and globally to find ways to further differentiate the experience for Ingram Micro employees (EX),…

Zoominfo Acquires EverString To Expand Its Breadth Of Company And Contact Data

Artificial Intelligence Data Engine Fuels the Most Comprehensive Company and Professional Data for Go-To-Market Efforts ZoomInfo , a global leader in go-to-market intelligence solutions, announced that it has acquired EverString, a leading artificial intelligence-powered, business-to-business (B2B) data solutions provider. The acquisition of EverString gives ZoomInfo a comprehensive business data graph, providing the foundation needed for enterprises to identify their total universe of customers and prospects, define their…

Study: 69% of Companies Have Accelerated Digital Commerce Initiatives

A new study released by AppDirect, the leading subscription commerce platform company, details the pace and pressures of digital transformation in the COVID-19 era. As the global pandemic speeds an enterprise-wide shift to digital commerce, more than two-thirds of companies (69%) report that they have accelerated digital plans or launched new projects, according to the AppDirect study "The State of B2B Subscription Commerce in the New Normal." Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Doxim (Unified Communications), Jeto.io (Email Marketing), Alfresco (Content Management), SEMrush (Content Marketing), and AppDirect (B2B Commerce). Doxim Acquires Striata, a Leading Digital-First CCM Platform Doxim (R), a leader in Customer Communications Management (CCM) software and services, announced it has acquired Striata, a leading provider of customer communications…

Invoca Appoints Michael DiFilippo as Chief Financial Officer

Former CFO of MuleSoft and AppDirect to Drive Next Stage of Growth at Invoca Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. The new addition to the executive team follows the company announcing a $56 million round of financing in late 2019. "As Invoca enters our next stage of growth, we are excited to have a new CFO guide our strategy and scale operations," said Gregg Johnson, CEO of Invoca. "Michael brings…

Sage Launches New Marketplace Platform to Help Businesses Customize Their Sage Business Cloud Experience

Sage Business Cloud Marketplace enables App developers to showcase solutions to millions of Sage customers, helping them to perform at their best Sage, the leader in cloud business management solutions, announced a new Sage Marketplace where a curated selection of Independent Software Vendors (ISVs) can showcase popular Apps that link to Sage Business Cloud solutions. This means that customers can enhance their Sage Business Cloud solutions with bespoke industry and vertical applications. Delivered on the AppDirect…

Cloud Software Association Adds Unbounce Strategic Partnerships Leader to Board

Tyrone Lingley Joins SaaS Partnership Trade Association Board The Cloud Software Association, the SaaS partnership network, announces the addition of Tyrone Lingley, strategic partnerships leader at Unbounce, to its board of directors. Other CSA board member companies include Microsoft, Google, WePay, Nimble, AWeber, AppBind and AppDirect. Cloud Software Association (@CloudAssoc) adds @tyronelingley, partnerships leader @Unbounce, to its board of directors. “I have joined CSA because its members are on the leading…