TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale

Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV ad measurement offering, and Experian’s data and identity assets will be integrated into the ADvantage platform to provide even more…

TV Azteca and Vault AI Launch Audience Insights in Mexico

TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, "Real Unscripted", a consumer insights prediction platform for unscripted content. As a pioneer of artificial-intelligence-driven market research for entertainment content, Vault AI is rapidly disrupting traditional research methodologies which use surveys and focus groups to evaluate consumers' response to television show pilots, for example.  In addition, Vault's…

Socialbakers Helps Benefit Cosmetics Leverage Audience Insights

Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform as one of their key digital analytics tools to help drive greater engagement and deeper relationships with its target audiences. Benefit Cosmetics boasts an extremely high engagement rate across its social channels. By leveraging Socialbakers' audience insights, the brand is able to determine which influencers and content will resonate…

Datonics Launches Audience Insights: A New Shopify App For Merchants To Create Personalized Shopping & Marketing Experiences

This unique app provides access to data on over 90% of U.S. and Canadian shoppers Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences. Marketing Technology News: Slintel Raises $4.2M in a Funding Round Led By Accel…

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform

WestRiver Group Leads Investment Round with Participation of Madrona Venture Group and Divergent Ventures Wicket Labs, an industry-leading provider of audience insights for subscription video services, today announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the…

SpotX Provides Total Campaign Audience Insights for CTV

SpotX Serves As The First Digital Supply-Side Platform To Use Nielsen Analytics for CTV SpotX, a global advertising and monetization platform, announced that it would be leveraging total incremental campaign on Nielsen’s audience data for connected TVs (CTV). It also offers demographic breakouts based on the data, thus becoming the first time a digital platform has leveraged Nielsen Analytics for CTV. Viewership constantly continues to increase on connected TV devices. Understanding the need for independent measurement…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…

Semcasting Integrates Advanced Contextual Insights into AudienceDesigner (ADS) Data Center

 Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced the addition of sophisticated contextual insights into AudienceDesigner (ADS) Data Center through an integration with Advanced Contextual. “Integrating the Advanced Contextual targeting capabilities into the ADS Data Center reinforces our positioning as a self-serve, one-stop-shop for identity and marketing data,” said Ray Kingman, founder and CEO of Semcasting. “Brands want an answer to the cookie-free identity…

Comscore Insights Power Award-Winning Syracuse University Research Into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The paper, entitled "Developing…

Lucid Selects Tapad to Enable Global Reach and Expand Scale of Targeted Sample Audiences for Survey Deployment and Insights

Integration will add value to U.S. market while enabling brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has announced a partnership with Lucid, a programmatic research technology platform that connects people with questions to providers of answers through the Lucid Marketplace. Users of the Lucid Marketplace will now have access to Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph. This access will provide Lucid…

SurveyMonkey Audience Now Has Expanded Support Capabilities to Help Customers Act on Deep Market Insights at Speed

SurveyMonkey, a leading global survey software company, announced that SurveyMonkey Audience, the company’s “do it yourself” market research solution, launched a new premium services bundle, SurveyMonkey Audience Premium, to help customers scale agile market research programs. Marketing Technology News: BitGo Appoints Pete Najarian as Chief Revenue Officer Insights professionals that already use SurveyMonkey Audience as their go-to solution for fast, global, cost-effective market research can now gather deeper insights…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…