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audience insights

Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Comscore Announces Multi-Year Renewal with CBS Television Stations

Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies. "CBS Television Stations has been a long-term customer of Comscore, and we are honored they…

GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Comscore Announces New Partnership with KRGV-TV

Highest-rated English-language station in the Rio Grande Valley will now be exclusively using Comscore local television ratings Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide measurement services to their television station including local television ratings and advanced audiences. With the partnership, KRGV will now be leveraging Comscore as…

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

Comscore Announces Renewal & Expansion with Gray Television

Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore's run of wins and growing market share for local TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Where Do Marketing Teams Fail with…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

TiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook

Dave Shull Brings Significant Operational and Industry Experience to Implement Previously Announced Strategic Direction Raghu Rau To Assume Role of Vice Chair of the BoardCompany Expecting Solid Second Quarter Financial Results and Raises Fiscal 2019 Expectations TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its Board of Directors unanimously elected Dave Shull to the position of president and CEO and a member of the Board of Directors, effective May 31, 2019. Interim…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

What You Need to Understand About Content Intelligence

In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still on that list in 2016. AEI shares that most of these companies were victims of market disruption, innovation and creative destruction. With companies feeling more pressure to find ways to differentiate themselves from their competitors,…

Affinio Unveils New Integrated Audience Analysis Solution in Collaboration With Microsoft

Affinio's Audience Clustering and Visualization Technology Empower Consumer Insights and Strategy Teams to Make Customer-Centric Decisions Across the Organization Affinio has announced its latest product -- Integrated Audience Analysis. The market-leading audience insights and strategy platform partnered with Microsoft Azure to reveal naturally-forming interest-based segments. Integrated Audience Analysis will be available through a collaboration with Microsoft's Global Consumer Goods and Retail Solutions teams. Read…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

Location is Most Important When it Comes to Digital Marketing

One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending advertising dollars on roughly 400,000 websites, and right now they’re spending money on just 5,000 websites. Is this impacting their results? No. Their performance did not change at all. You are probably thinking, “What?!” JPMorgan Chase learned what many companies are learning the hard…

Bloomfire Launches Insights Platform

Bloomfire's Insights Platform Helps Teams Manage Research And Makes It Easily Accessible To The Stakeholders Who Need It Most Bloomfire, a knowledge sharing company, announced the launch of their new product, Bloomfire Insights Platform, to coincide with their already existing Knowledge Sharing Platform. Bloomfire's newest offering helps Shopper, Buyer, Customer, and other Insights teams simplify the management of research and data on a single platform, enabling stakeholders to more easily turn insights into…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…