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audience insights

Datonics Launches Audience Insights: A New Shopify App For Merchants To Create Personalized Shopping & Marketing Experiences

This unique app provides access to data on over 90% of U.S. and Canadian shoppers Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences. Marketing Technology News: Slintel Raises $4.2M in a Funding Round Led By Accel…

Comscore Television Currency Continues To Expand With Agencies

Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues to expand. That trend is driving market share expansion for Comscore’s agency business,…

How Local TV Is Driving Performance Metrics in COVID-19 Era

As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no longer assume that what works in Illinois will translate to audiences across California and, as a result, TV ad success now depends on an up-to-date understanding of both state-level guidelines and audience response; something brands have been quick to recognize. Leading the way in swapping to impression-based media, advertisers focused on the…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Affinity Answers Rebrands AudiencePlanner to FanFinder360°

Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360° in recognition of its growing market leadership in media and entertainment. FanFinder360° provides an unprecedented view into the shared, positive affinities between the true fans of shows, movies, or music artists, and everything else they love across the world of social media. The FanFinder360° advantage is in the potent combination of its…

Comscore Signs Multi-Year Agreement with Nextdoor for Digital Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising…

Doomscrolling on Social Media Platforms Through the Infodemic”

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

Comscore Continues Privacy-Focused Product Innovation with New US Patent

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

Top Sports & Outdoor category websites saw an 86 percent year-over-year growth in May 2020 Consumer retail focus continues to shift significantly during the COVID-19 pandemic Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That's according to new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary…

Comscore Research Captures Transformative Reach of Collaboration Software During Pandemic

Top collaboration tools generated 322 percent year-over-year increase, reached 41 percent of U.S. internet users in May 2020 As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, reveals the extraordinary engagement levels of conferencing and collaboration tools that fueled the country's work-from-home experiment over the past several months.…

Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Comscore Announces Multi-Year Renewal with CBS Television Stations

Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies. "CBS Television Stations has been a long-term customer of Comscore, and we are honored they…

GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Comscore Announces New Partnership with KRGV-TV

Highest-rated English-language station in the Rio Grande Valley will now be exclusively using Comscore local television ratings Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide measurement services to their television station including local television ratings and advanced audiences. With the partnership, KRGV will now be leveraging Comscore as…

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

Comscore Announces Renewal & Expansion with Gray Television

Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore's run of wins and growing market share for local TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Where Do Marketing Teams Fail with…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

TiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook

Dave Shull Brings Significant Operational and Industry Experience to Implement Previously Announced Strategic Direction Raghu Rau To Assume Role of Vice Chair of the BoardCompany Expecting Solid Second Quarter Financial Results and Raises Fiscal 2019 Expectations TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its Board of Directors unanimously elected Dave Shull to the position of president and CEO and a member of the Board of Directors, effective May 31, 2019. Interim…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…