MessageGears Sets Standard for Customer Data Segmentation with New Tools for B2C Marketers

FastCache and Visual Segmentation enhancements to MessageGears Segment make segmentation 5-10x faster, allowing Marketers to test campaigns and respond to customers more quickly MessageGears, the only customer marketing software company to prioritize direct access to customer data for B2C Marketers, announces a significant update to its MessageGears Segment product, which enables Marketers to use deeply segmented data in currently running campaigns. The new feature set, including FastCache and updates to…

CIPIO Completes $2M in Pre-seed funding to launch Industry’s First Domain Infused Data Apps Platform™ for the B2C Subscription…

Executives from Crimson Capital, Gainsight, ex-Salesforce, Visa, and Arcola Investments join DX.Partners to invest in CIPIO's Domain Infused Customer Intelligence Platform CIPIO, a B2C Subscription Customer Success company, today announced the launch of the Industry's first Domain Infused Data Apps Platform™ that solves the massive business problem of retention and growth. Amidst the unprecedented disruption and digital acceleration triggered by COVID-19, this problem has multiplied by ten folds as customer behavior,…

Pathwire Study Reveals Ways B2C Brands Are Missing Opportunities to Connect With Customers

New research from Pathwire, Mailgun and Mailjet’s new corporate brand formed to help brands bridge the communication gap, shows that one-third of consumers have dedicated email addresses for promotional emails Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, released a new study, ‘The Path to Email Engagement in 2021,’ that provides valuable insights to email senders. Pathwire brings together Mailgun, the email delivery service for developers, and Mailjet, the all-in-one email…

VTEX Selected by Publicis Sapient as a Global Growth Partner for B2B and B2C Marketplaces

Global partnership will serve Fortune 500 companies looking to innovate their business models VTEX, the world’s first and only fully-integrated commerce platform with native marketplace and order management capabilities, announced it has been selected by Publicis Sapient, a global digital transformation consultancy, as a growth partner for marketplace opportunities. This global partnership will serve Fortune 500 companies that are looking to launch innovative business models, execute on marketplace strategies, and…

TrueCommerce Named as a Contender in IDC MarketScapes for Worldwide B2C and B2B Digital Commerce Platforms 2020

TrueCommerce, a global provider of trading partner connectivity, integration, and unified commerce solutions, has announced that it was positioned in the Contender Category of the IDC MarketScape for Digital Commerce 2020 report series. The company was positioned in reports—the B2B and B2C Digital Commerce Platform Vendor Assessments. Marketing Technology News: BBTV Launches New Mobile Game Offering with Fernanfloo “We are honored to be recognized by the IDC MarketScapes as a Contender in this highly competitive space,”…

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech industries. Notable client roster additions include Brainium Studios, Buildable and Natural…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

IDC MarketScape Names BigCommerce a Leader in B2C Digital Commerce

BigCommerce also recognized as a Major Player in B2B Digital Commerce by the IDC MarketScape BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced it has been named a Leader in B2C Digital Commerce in the new IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms 2020 Vendor Assessment. The report evaluated 19 digital commerce platforms based on both their capabilities and strategy for B2C use cases. In the report’s evaluation of BigCommerce,…

Bloomreach brX Experience Platform Now Powers Digital Experiences For Over 500 Global B2B and B2C Brands

Bloomreach, the leader in commerce experience, announced that over 500 global brands are now using the Bloomreach brX Experience Platform to power digital experiences for their online and mobile customers. This announcement follows recent news that Bloomreach is powering over US $200 Billion in annual sales, representing 25% of all US & UK eCommerce. Marketing Technology News: Hiverlab Launches Webcasting Mobile App, RealityCast Many Bloomreach customers have reported remarkable surges in their eCommerce sales growth…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

BigCommerce Emerges as a Strong Performer Among B2C and B2B Commerce Suites

Evaluations recognize BigCommerce for its ‘above par’ ecommerce product vision and roadmap BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced that it was named a Strong Performer by Forrester Research in two recently released reports: “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More Accessible to Retailers The…

commercetools Named a Leader in B2C Commerce

Top research firm's report states that commercetools gives its customers a "platform for building visionary commerce experiences commercetools, the next-generation commerce software company, has been named a "Leader" in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report. commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria. Forrester describes commercetools as "new-school…

Shifting Trends for B2B and B2C Marketers: A Look Forward

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and measurable ways — increasing revenue for companies, while decreasing cost.…

Televerde Introduces #InThisTogether; Provides 90 Days At-Cost Customer Support Solutions for B2B and B2C Organizations

By Using Televerde’s Program, B2B and B2C Companies of All Sizes Can Emerge from the Crisis Poised for Rapid Growth It has become clear that COVID-19 will leave long-term business and economic consequences in its wake. Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, looked at its unique business model to find a way to be a part of the solution. Televerde has always believed in “business as a force for…

Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually! Do the math. If you have one million customer records and 30%…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Blue Acorn iCi Acquires Mediotype, A Leading B2B & B2C Commerce Experience Company

Acquisition Strengthens Blue Acorn iCi's Commerce Practice and Expands Geographic Presence  Blue Acorn iCi, a leading independent digital customer experience company, announced the acquisition of Mediotype Commerce , a leader in the digital commerce ecosystem. Mediotype, based in Boulder, CO, will expand its facility and become the Western US headquarters for Blue Acorn iCi.  In it will be housed a full team of CX, commerce and data science experts, all in place to serve leading and aspiring brands. The acquisition…

3 Ways B2B E-Commerce Marketing is Winning over B2C

Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer experiences that were as strong as the top B2C experiences. According to our own data, however, B2B companies now believe that they have made significant headway in the past two years, reporting better experiences across six key areas: relationships and support, payment terms, product…