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Acxiom Selects Cadent as TV Data Activation Partner

Cadent, the advanced TV platform company, announced an expanded partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time, pre-campaign insights. Through the partnership, Acxiom's thousands of brand customers can activate data within television, using the Acxiom data they've come to know and trust. Advertisers will…

Catalina Chooses Cadent as TV Graph and Analytics Partner

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time insights into how campaigns are performing. Real-time optimization of data segments is paramount to success for marketers, allowing them to better connect with their most engaged audiences, take advantage of the creative that resonates most, and better orchestrate their…

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, today named Les Carter as its new Chief Technology Officer. In his role as Chief Technology Officer, Carter will oversee all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the recently acquired 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into…

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent's Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities. The ability to orchestrate traditional and next generation TV campaigns is core to any modern advertising campaign. However, advertisers are challenged with…

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night. The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

605 Names Charter Executive Stephanie Mitchko-Beale to Board

TV television measurement and analytics company welcomes long-time media expert 605, a leading television measurement and analytics company, recently announced the appointment of Stephanie Mitchko-Beale to its Board of Directors. Currently the Chief Technology Officer and Executive Vice President at Charter Communications, Inc., Mitchko-Beale will draw on more than two decades of extensive experience in media and cable technology to help 605 as it develops additional products and pursues continued growth. Marketing…

Veeam Appoints Danny Allan as Chief Technology Officer

Supporting Its Growth Into the Hybrid Cloud, Veeam Promotes Industry Veteran to Drive the Next Stage of the Company’s Evolution Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Danny Allan has been appointed Chief Technology Officer (CTO) and Senior Vice President (SVP) of Product Strategy. Allan, promoted from his previous role as Vice President (VP) of Product Strategy, will lead Veeam’s global product strategy group and initiatives, and spearhead the company’s…

Claroty Appoints Jennifer Leggio as Chief Marketing Officer

Company Taps Industry Veteran to Lead Marketing as Growth Accelerates Claroty, the global leader in industrial cybersecurity, announced the appointment of Jennifer Leggio as Chief Marketing Officer. With more than 20 years of marketing and communications experience with leading security and technology providers, Leggio joins Claroty's executive team to help scale the company's customer acquisition, branding, and communications, as it continues to experience rapid revenue growth and strong demand for its operational…

HVR Partners with Tableau to Deliver Freshest, Fastest and Most Accurate Data Possible for Real-Time Analytics

HVR, the leading independent provider of real-time cloud data replication technology, today announced a partnership with Tableau Software, the leading analytics platform. Together, the two companies will provide businesses with powerful access to accurate, secure, real-time data to power their business intelligence (BI) analytics and reporting. With this partnership, HVR enables customers to integrate the complex data that powers Tableau’s interactive analytics platform in real-time from multiple on-premise and…

Rapid Insight and Tableau Partner to Empower Customers with Seamless Data Analysis and Visualization Solutions

Data-driven decision-making just got easier. The Tableau Data Extract API connects Rapid Insight users' models to Tableau's powerful visualization tools. Rapid Insight Inc. and Tableau Software, whose technology partnership enables a simple means of integrating predictive modeling and data visualization, are excited to share some of the positive results that their customers have achieved. Taking advantage of the Tableau Data Extract API has made it easy to incorporate Rapid Insight models into the Tableau visualization…

Statistics Professor Now Making NHL Picks on YouTube

He is crushing bookmakers by following 10 simple betting systems With the baseball season now over, Professor MJ is now focusing on the National Hockey League (NHL). Last summer, the professor's 771 MLB picks were able to net a lofty profit. How did this Canadian university professor do it? The baseball predictions had nothing to do with gut feelings. According to David Beaudoin, who goes by the nickname "Professor MJ" on the web, all picks came from following strict rules from 19 baseball…

Jan Heere to Join Studio Moderna As CEO

Adrian Burleton to Become Chairman Studio Moderna, a leading omni-channel retailer of home and wellness brands across Central and Eastern Europe (“CEE”), is pleased to announce that Jan Heere will be joining the Company as Chief Executive Officer, effective today, 14 November. Jan was formerly Global Managing Director of the cosmetic division at Percassi Group (namely including KIKO MILANO), a global business operating over 1,000 stores across 20 countries. Jan also spent close to 10 years in senior positions at Inditex…

Satisfi Labs Announces Partnership with NHL Seattle, Unveiling the Seat-Selection Assistant to Support Front Office Staff

AI-Powered Knowledge Management Platform manages incoming questions from potential ticket holders, creating an improved customer experience Satisfi Labs, an AI-powered Knowledge Management Platform, announced today their work with NHL Seattle.  The league's 32nd franchise partnered with Satisfi Labs to improve the customer experience for seat selection, as well as to help front office staff handle all incoming questions as the team prepares for their 2021 debut. Marketing Technology News: LinkedIn Sales Navigator Adds…

Satisfi Labs Continues to Enhance the Visitor Experience at the Minneapolis Institute of Art, Building Knowledge of Featured Artwork and…

The AI Knowledge Management Platform features a deepened knowledge base of museums to provide an enhanced visitor experience Satisfi Labs is proud to announce the continued success of their partnership with the Minneapolis Institute of Art (Mia), deepening the AI-Powered Knowledge Management Platform's understanding of visitor interests and priorities, as well as artwork and artists featured in the museum. Through the ongoing partnership, Satisfi Labs has helped one of the most recognized art museums in the country provide…

Adwerx Integrates with DocuSign to Automate Seller Satisfaction Module

Home sellers will automatically experience their home being advertised online Adwerx announced a new advertising integration with DocuSign Rooms for Real Estate. The move will extend DocuSign's real estate presence and streamline Adwerx's data entry processes for its clients. With the integration, agents can easily automate the seller satisfaction module of Adwerx advertising, distributing the advertising report to their sellers each day, and increasing the probability that the seller will see the ad for their home…

PlaceIQ Now Available in AWS Data Exchange

Businesses Now Able to Access PlaceIQ’s Visit Stream Data Through AWS Marketplace PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the company’s data is now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud. Now, any business can subscribe to PlaceIQ’s aggregated location-based insights to understand consumer foot traffic and…

Zebra Study: 75 Percent of Millennials Abandon In-Store Purchases; Led by Out-Of-Stocks

Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the retail and technology trends impacting shoppers’ purchasing behavior.…