Cadent Announces Expansion of TV Identity Graph Partnership with Premion

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent's proprietary and cookieless matching…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The Un-Holding Company is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease. Empower will use the patented TV mapping technology behind…

Acxiom Selects Cadent as TV Data Activation Partner

Cadent, the advanced TV platform company, announced an expanded partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time, pre-campaign insights. Through the partnership, Acxiom's thousands of brand customers can activate data within television, using the Acxiom data they've come to know and trust. Advertisers will…

Catalina Chooses Cadent as TV Graph and Analytics Partner

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time insights into how campaigns are performing. Real-time optimization of data segments is paramount to success for marketers, allowing them to better connect with their most engaged audiences, take advantage of the creative that resonates most, and better orchestrate their…

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, today named Les Carter as its new Chief Technology Officer. In his role as Chief Technology Officer, Carter will oversee all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the recently acquired 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into…

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent's Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities. The ability to orchestrate traditional and next generation TV campaigns is core to any modern advertising campaign. However, advertisers are challenged with…

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards last night. The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the Second Half of 2020

InMarket utilized its consumer intelligence and real-time activation capabilities to help leading brands drive engagement in the new normal InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top-performing Breakthrough Moments winners for the second half of 2020. While the first half of 2020 required marketers to adapt and evolve to the changing demands of consumer behavior during the early months of the pandemic, the latter months were defined by anticipating…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AdQuick (Native & Programmatic Advertising), Augeo (Customer Experience Management), Cadent & AdAmp (TV Advertising), to MongoDB (Data Management Platforms). AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Florida Funders (Native & Programmatic Advertising), Foxy Bingo (Video Platforms), Cadent (TV Advertising), Bancard (B2B Commerce), to RealNetworks (Entertainment). Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

605 Names Charter Executive Stephanie Mitchko-Beale to Board

TV television measurement and analytics company welcomes long-time media expert 605, a leading television measurement and analytics company, recently announced the appointment of Stephanie Mitchko-Beale to its Board of Directors. Currently the Chief Technology Officer and Executive Vice President at Charter Communications, Inc., Mitchko-Beale will draw on more than two decades of extensive experience in media and cable technology to help 605 as it develops additional products and pursues continued growth. Marketing…

Veeam Appoints Danny Allan as Chief Technology Officer

Supporting Its Growth Into the Hybrid Cloud, Veeam Promotes Industry Veteran to Drive the Next Stage of the Company’s Evolution Veeam® Software, the leader in Backup solutions that deliver Cloud Data Management™, announced that Danny Allan has been appointed Chief Technology Officer (CTO) and Senior Vice President (SVP) of Product Strategy. Allan, promoted from his previous role as Vice President (VP) of Product Strategy, will lead Veeam’s global product strategy group and initiatives, and spearhead the company’s…

Claroty Appoints Jennifer Leggio as Chief Marketing Officer

Company Taps Industry Veteran to Lead Marketing as Growth Accelerates Claroty, the global leader in industrial cybersecurity, announced the appointment of Jennifer Leggio as Chief Marketing Officer. With more than 20 years of marketing and communications experience with leading security and technology providers, Leggio joins Claroty's executive team to help scale the company's customer acquisition, branding, and communications, as it continues to experience rapid revenue growth and strong demand for its operational…

HVR Partners with Tableau to Deliver Freshest, Fastest and Most Accurate Data Possible for Real-Time Analytics

HVR, the leading independent provider of real-time cloud data replication technology, today announced a partnership with Tableau Software, the leading analytics platform. Together, the two companies will provide businesses with powerful access to accurate, secure, real-time data to power their business intelligence (BI) analytics and reporting. With this partnership, HVR enables customers to integrate the complex data that powers Tableau’s interactive analytics platform in real-time from multiple on-premise and…

Rapid Insight and Tableau Partner to Empower Customers with Seamless Data Analysis and Visualization Solutions

Data-driven decision-making just got easier. The Tableau Data Extract API connects Rapid Insight users' models to Tableau's powerful visualization tools. Rapid Insight Inc. and Tableau Software, whose technology partnership enables a simple means of integrating predictive modeling and data visualization, are excited to share some of the positive results that their customers have achieved. Taking advantage of the Tableau Data Extract API has made it easy to incorporate Rapid Insight models into the Tableau visualization…

Statistics Professor Now Making NHL Picks on YouTube

He is crushing bookmakers by following 10 simple betting systems With the baseball season now over, Professor MJ is now focusing on the National Hockey League (NHL). Last summer, the professor's 771 MLB picks were able to net a lofty profit. How did this Canadian university professor do it? The baseball predictions had nothing to do with gut feelings. According to David Beaudoin, who goes by the nickname "Professor MJ" on the web, all picks came from following strict rules from 19 baseball…