NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
How DOOH Analytics Are Changing the Marketing Playbook
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon …
Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities
Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on …
Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering
dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first …
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness …
Bidooh Signs New Partner in South Africa to Roll out 500 Screens
Bidooh Expands Global Network to South Africa with New Licensing Agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is …
IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with …
Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals
Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar …
AdSemble Open Display, the World’s First-Ever DOOH Self-Serve Platform Complete with Proprietary ROI Tracking Analytics Launches in Chicago
Digital Billboard Advertising Now Truly Accessible for Small Businesses via AdSemble Open Display Technology AdSemble, the largest online marketplace for …
The Local Marketing Playbook – From Social to DOOH
As a small business with limited time and money to get your brand out to your customers, it’s critical to …
MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket
"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about …
The Ad Industry’s Focus on Scale Has Ignored Small Businesses
Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief Digital Officer
Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer …
Roundtable Series: The Benefits of AI for Retail Operations
AI is becoming a key driver for Retail Operations. According to Gartner’s survey, AI for Retail Operations would significantly transform …
3 Reasons Your Programmatic Team Is Losing You Money
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
AdQuick Announces Max Polisar As Company’s New Chief Revenue Officer
Seasoned Digital Business Executive Joins Los Angeles Team to Accelerate Business Development and Sales Growth AdQuick.com, the first platform to …
Can You Guess a Song by Its Word Cloud?
At any important political or social event, the aftermath of the keynote speech is often entrusted to a Word Cloud. …
Viant Launches New QSR Solution
Deterministic Targeting and Measurement Capabilities Empower National And Regional Advertisers to Drive Measurable ROI Viant, a Meredith Corporation people-based advertising …
Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin
Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare …