New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions …
Rubicon Project Announces DOOH Integration with IZON Network
Partnership Allows Access to Over 2.4 Million Premium Users Rubicon Project, the global exchange for advertising, announced its integration with …
FrontRunner Technologies Serves up First-Ever Binaural DOOH Campaign with Campari Canada
FrontRunner Technologies, the retail renaissance leader and innovative martech company, launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari …
FrontRunner Technologies Partners with Derooted to Add Interactive Sound Element to DOOH Experience
FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
How DOOH Analytics Are Changing the Marketing Playbook
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon …
Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities
Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on …
Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering
dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first …
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness …
Bidooh Signs New Partner in South Africa to Roll out 500 Screens
Bidooh Expands Global Network to South Africa with New Licensing Agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is …
IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with …
Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals
Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar …
Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time
Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in …
Ad Security Predictions for 2020
Potential Threats in Augmented Reality Ads Augmented Reality (AR) isn’t a new concept, but it’s very much exploded in popularity …
2020 AdTech Predictions from the Industry Leaders
The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech …
Kubient Announces Partnership with HYVE, Adding Over 1.5 Million Screens & Devices to the Audience Cloud Marketplace
Deal expands oRTB DOOH offering to hundreds of thousands of screens across the country Kubient, a full-stack digital audience marketing …
Prediction Series 2019: Interview with Jason Scott, CEO ANZ at MiQ
How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I …
Five AdTech Trends to Watch in 2020
Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what …
MarTech Interview with Burr Smith, CEO at BroadSign
"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an …
Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers
Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …