Benefits of DOOH advertising likely to see the biggest influences are ‘added variety’ and ‘increased opportunity for campaign relevance’ In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend,…
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Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of 2021 Alfi, Inc, an AI enterprise SaaS platform company, today announced it has partnered with…
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65% of Advertising Executives Believe Market will be Worth between US$50 Billion and US$55 Billion by 2026, While 30% Expect it to Surpass US$55 Billion  Seventy-four percent of global senior advertising executives strongly believe…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America's leading location-based digital video network, to provide reporting from Comscore's fast-growing digital…
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As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.…
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The market was estimated to be worth $41.06 billion in 2020 (2) 65% of advertising executives believe the market will be worth between $50 billion and $55 billion by 2026 30% expect it to be worth more than $55…
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JCDecaux SA, the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic…
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New offering available through Verizon Media’s omnichannel DSP provides all-in-one platform for DOOH forecasting, re-engagement, & first-party measurement Verizon Media today announced the launch of their full funnel Digital…
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Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has…
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Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market AdInMo, the InGamePlay brand advertising platform, announced a partnership with Lemma , the largest…
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Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and…
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The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
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WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business…
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Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms.…
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TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite…
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Leading segments now available for consumer targeting in the physical world Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend…
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Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, announced a new partnership with Clear Channel UK (part of Clear Channel Outdoor), one of the global leaders in Out of Home. This partnership marks a…
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Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically DPAA, the leading global trade marketing association connecting out-of-home media with the…
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Bringing connectivity, content and customization to the Golf Course  Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to…
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