FrontRunner Technologies, the retail renaissance leader and innovative martech company, launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari …
FrontRunner Technologies Partners with Derooted to Add Interactive Sound Element to DOOH Experience
FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field …
Third-Party Nielsen Data Underscores the Advertising Power and Performance of the NTN Buzztime DOOH Network, Ranked #8 in North America in Impressions
NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures …
How DOOH Analytics Are Changing the Marketing Playbook
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon …
Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities
Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on …
Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering
dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first …
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness …
Bidooh Signs New Partner in South Africa to Roll out 500 Screens
Bidooh Expands Global Network to South Africa with New Licensing Agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is …
IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with …
Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals
Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar …
Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers
Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …
Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing
Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen …
Coveo Raises $227 Million Investment Round Led by OMERS
New Funding Will Enable AI Saas Solutions Leader to Help More Companies Deliver the World-Class Digital Experiences That Tech Giants …
LogMeIn’s Alison Durant Named Chief Marketing Officer of the Year in MassTLC’s Technology Leadership Awards
LogMeIn, Inc.‘s Alison Durant has been named the “Chief Marketing Officer of the Year” award winner in the 22nd Annual …
MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network
"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Best Practice, Transparency, and Measurement to Define Digital OOH In 2020
2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It …
TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight
What inspired your journey into technology? During my first job after college, I worked at a startup in the customer …
Kubient Announces Acquisition of Fidelity Media, LLC
Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient’s OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience …
Nation’s First All-Digital Airport Advertising Network Debuts with 82 Screens at Norman Y. Mineta San Jose International Airport
Clear Channel Airports Redefines Media Sponsorships with Launch Brands Google Cloud® & Alaska Airlines, Rolls Out CCO RADAR for Airport …