Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with common DOOH partners in North-America, Europe and APAC. Through this partnership, media owners can easily get the accurate impression data necessary to transact…

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory, including the digital assets of JCDecaux - the number one OOH advertising company worldwide.The adtech partnership will help the companies to solidify their respective leadership positions in the global media technology…

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

Partnership Allows Access to Over 2.4 Million Premium Users Rubicon Project, the global exchange for advertising, announced its integration with IZON Network, Inc (OTC: IZNN). This partnership allows advertisers and brands access to more than 6,000 DOOH (digital-out-of-home) screens and 2.4 million premium users across the United States. IZON’s pipeline of an additional 500+ golf courses will mean an additional 37,000 DOOH screens. Rubicon Project's digital-out-of-home offering allows for targeting unique designated…

FrontRunner Technologies, the retail renaissance leader and innovative martech company, launched an enticing and immersive digital-out-of-home (DOOH) campaign with Campari Canada, refreshing the image of the company’s iconic, two-century-old brand, Grand Marnier. The binaural campaign is the first of its kind in DOOH tech, inviting consumers to explore and experience the French liqueur’s versatility in modern cocktails through both video and sound. Operating in two eye-catching and interactive FrontRunner WindowFront…

FrontRunner Technologies, the digital-out-of-home media delivery platform and retail renaissance leader, is changing the DOOH game by adding interactive near field communication capabilities to its WindowFront Matrix with the FireFly Flare, a new connective “beacon” incorporated into their digital displays. When a user connects their smart device whether mobile, tablet or watch to the display, it plays a sound or song sent to it by the FireFly Flare. Connecting is as simple as holding the device up to the display and…

NTN Buzztime, Inc. presented the findings from a third-party survey conducted in March 2019 by Nielsen On Location, which measures audience metrics for digital-out-of-home (DOOH) video broadcasts. The survey results prove that Buzztime provides unparalleled reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month,…

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first ever programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the Philippines Aircast is a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila. DOOH refers to the distribution of dynamic content across digital screens in public spaces, allowing brands to connect the dots between online data and offline…

The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that…

Bidooh Expands Global Network to South Africa with New Licensing Agreement Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a licensing agreement  with Nisaar Ally, who will head up the newly-formed Bidooh South Africa and become the Group’s exclusive partner in South Africa. Nisaar Ally, a serial entrepreneur and investor, plans to install Bidooh’s blockchain-based digital billboard platform on 500 screens across South Africa over a period of three…

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos to provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can access a comprehensive digital out-of-home (DOOH) branding platform that can effectively reach out to their targeted audience. IDOOH enters Africa in partnership with Abercairn Digital to deploy 1,000 display…

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Vistar Deals Discovery storefront…

With rapidly-changing updates, coupled with misinformation surrounding COVID-19, FrontRunner Technologies is launching a WindowFront messaging platform designed to educate and inform Torontonians on the pandemic. Selected for their close proximity to essential services in Toronto, FrontRunner’s newly created tool offers continuous updates on COVID-19 and outlines the impact of the virus on Canadians. Designed to look like a text message exchange with the World Health Organization (WHO), the Government of Canada (GOC) and…

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced its first national railway customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first application portfolio. MaaS enables feature-rich mobile application solutions for employers to not only increase employee…

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…