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Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

Spectrio Expands Digital Signage and Interactive Technology With VS Networks Merger

The Company Now Powers More Than 50,000 Screens Worldwide Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it has merged with VS Networks, a leader in cutting-edge digital and interactive signage, headquartered in Chicago, Ill. With the merger, the Company now powers more than 50,000 screens worldwide with robust back-end tools that help retailers drive in-store sales and create engaging customer experiences. Spectrio expands digital…

SmartBug Media Adds Digital Marketing Agency Veteran Carey Isom to Its Board of Directors

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads & TV Viewing

With Inscape, new solution helps Verizon Media DSP customers like Discovery better measure ROI on ad spend Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. This is the first time Verizon Media DSP users can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond. Verizon Media is launching the offering with Inscape,…

FBE Adds Veteran TV and Digital Executive to Team

Nneka Enurah is Multiplatform Media Company's New Head of Development & Partnerships As FBE continues to expand from its digital roots to traditional TV and multiplatform offerings, the company is excited to announce the hiring of veteran digital and TV executive Nneka Enurah as FBE's new Head of Development and Partnerships. Enurah was most recently the Director of Digital Development and Production at Hello Sunshine, the media company founded by Emmy Award-winning actress, producer and entrepreneur Reese…

Cinedigm Continues Expansion of Distribution Footprint, Launching Nine Streaming Networks on FreeCast’s SelectTV Service

The Agreement Brings Cinedigm Networks including Bambu, The Bob Ross Channel, Comedy Dynamics, CONtv, CONtv Anime, and more to SelectTV Cinedigm announced today a partnership with North American OTT streaming company FreeCast to bring nine of Cinedigm’s popular streaming networks to FreeCast’s rapidly growing streaming service SelectTV. Operated by next-generation television provider FreeCast, SelectTV makes it easier than ever to watch TV Shows, Movies, Events, and more online by organizing all of the web's entertainment…

New Wi-Fi 6 Bundles from Extreme Networks Help Safely Bring Fans Back to Large Public Venues

High-Density Event and Venue Operations Kits Help IT Teams at Stadiums, Arenas, Ballparks, and Racetracks to Quickly Roll Out Digital Ticketing and Touchless Payments Ahead of Fall Season Extreme Networks, Inc., a cloud-driven networking company, announced availability of new, pre-packaged connectivity kits to help sports and entertainment venues accelerate digital transformation efforts and safely bring fans back to stadiums, arenas, ballparks, and racetracks. The Event and Venue Operations (EVO) kits provide…

Extreme Networks Leads Transition to ‘New Normal’ Working Environments

Launches comprehensive program to provide information, insights, and cloud-driven solutions to help customers adopt and thrive COVID-19 has accelerated digital transformation efforts for organizations everywhere, driving rapid adoption of new cloud technologies to support remote working and online learning. In response, Extreme Networks, Inc., a cloud-driven networking company, has launched a #NewNormal initiative to help all of its customers adapt to the transition. The #NewNormal initiative is a comprehensive program that…

Limelight Networks Appoints Christine Cross as Senior Vice President and Chief Marketing Officer

Limelight Networks, Inc., a leading provider of edge cloud services, today announced Christine Cross has been appointed SVP, Chief Marketing Officer and will lead the company’s global marketing organization. In this role, she is responsible for all aspects of Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events and communications. “As we execute our strategy and focus on edge services and video delivery, and to further accelerate our business momentum,…

Comscore Finds Increased Global Utilization of Mobile Payments in Digital Commerce

The latest research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that as worldwide audiences continue to shift toward engaging more with mobile and multi-platform devices, mobile commerce (m-commerce) is gaining an increasing share of digital commerce. In the 2020 “Global Mobile Payments Outlook” whitepaper, Comscore examines the state of online mobile payments around the world to understand how the landscape is changing for payment networks, digital wallets,…

Scott Z. Burns, Pamela Adlon, A.R. Rahman, Bonnie Wright Highlighted 1st Hollywood Digital Climate Summit By YEA

Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an audience of thousands. The event featured a full day of impressive speakers that educated and empowered attendees on how to use art and media to protect the environment and promote sustainable practices. The event began with a keynote address from writer and producer Scott Z. Burns, who produced the acclaimed global warming documentary, An…

Nrby and Power & Tel Announce Partnership to Digitally Transform Service Teams

Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate, announced today they have entered into an agreement with Power & Tel to market Nrby's products to their diverse set of customers. Service teams are burdened by manual processes tied to time-consuming, analog paper trails for executing general maintenance, solving issues, replacing equipment and updating outdated infrastructure. Power & Tel will introduce their…

Digital Marketing Agency Croud Hires Ex-Digitas Joe Wyman as New VP SEO in New York

Previous VP SEO Anthony Lavall Moves Into Role of VP Strategic Partnerships Global digital marketing agency Croud has appointed Joe Wyman, former associate director at Digitas North America, as vice president SEO. Founded in 2011, Croud provides marketing consultancy alongside SEO, PPC, content, programmatic, paid social, Amazon and analytics services to some of the world’s leading brands, including Superdry, AMC Networks, Frontier Developments and AXA. Wyman began his SEO career as an outreach and engagement manager at…

IBM CEO Arvind Krishna Keynotes IBM Think Digital 2020; Announces New AI, Edge and Cloud Capabilities to Help Clients

More than 90,000 attendees join IBM’s Think Digital event experience In his keynote presentation at IBM‘s Think Digital event, IBM CEO Arvind Krishna urged companies to build resiliency into their businesses and their networks in response to the unprecedented challenges presented by COVID-19. “History will look back on this as the moment when the digital transformation of business and society suddenly accelerated,” Krishna said. “This is an opportunity to develop new solutions, new ways of working and new partnerships…

Digital Realty Accelerates AI Solution Deployment

Digital Realty's PlatformDIGITAL and NVIDIA DGX Systems Power AI-ready Infrastructure Enabling Digital Business Digital Realty, a leading global provider of data center, colocation and interconnection solutions, launched Data Hub featuring NVIDIA DGX systems, which enables the rapid deployment of artificial intelligence and machine learning workloads on PlatformDIGITAL. The Data Hub solution accelerates digital transformation by removing data gravity barriers for enterprises. Marketing Technology News: iClick…

WeChat Retail Growth Plan Drives Digital Transformation

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

Introduces Tax on OTT Digital Services

Chile - Telecoms, Mobile and Broadband - Statistics and Analyses Just released, this edition of Paul Budde Communication’s focus report on Chile outlines the major developments and key aspects in the telecoms markets. Chile’s telecom sector benefits from effective competition, particularly in the broadband and mobile sectors. In recent years there has been an emphasis on developing fibre infrastructure to improve the reach and capacity of fixed-line services. Fixed-line teledensity continues to fall as consumers switch…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Premiere Networks Replaces EMC Avamar with Druva and Improves Recovery Time by 50 Percent, Cuts Management Time by 80 Percent

Leading radio syndication company brings the power of the cloud to 245 million listeners after eliminating costly on-premises hardware Druva, Inc., the leader in Cloud Data Protection and Management, today announced that Premiere Networks, the largest radio syndicator in the US, has selected Druva to backup and protect the recordings of some of today’s most listened to radio shows, ensuring millions of listeners receive the programs they expect every day. Launched in parallel with a broader corporate cloud strategy,…