DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial go-to-market for DV’s publisher solutions, helping to expand adoption of DV’s technology and services globally. Wotring will report to Steven Woolway, EVP of Business…

DoubleVerify Names Tejal Engman as SVP, Investor Relations

Engman, who joins DoubleVerify with over 15 years of financial and public company experience, will oversee DV’s investor relations strategy and program DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Tejal Engman as Senior Vice President of Investor Relations. In this role, Engman will spearhead financial communications related to the company’s strategies, performance and initiatives, and serve as the primary…

As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

Travel advertisers are seeing increased rates of fraud and brand suitability incidents and lower rates of viewability compared with other industries, year-over-year DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments are maximized. Marketing Technology News: MarTech Interview with…

DoubleVerify Expands into MENAT Region To Meet Increased Advertiser Demand for Media Quality Verification

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV's Dubai office, they will be tasked with addressing the needs and requirements of local brands and agencies regarding media quality and…

Viant Expands DoubleVerify Partnership

Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms. The new…

DoubleVerify Names James Cashmore SVP, Global Client and Agency Partnerships

Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the appointment of James Cashmore as Senior Vice President, Global Client and Agency Partnerships. In his role, Cashmore will head up a newly-formed team, expressly focused on addressing the holistic needs of top global brands, agencies and consultancies. James will be based in London, reporting…

DoubleVerify Uncovers and Stops ‘OctoBot’ — Unprecedented CTV-Focused Fraud Scheme With Multiple Tentacles

DV confirms connection between seven large-scale fraud schemes that began operating 18 months ago, defrauding digital advertisers out of $Millions/month DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announces that it has confirmed seven fraud schemes targeting CTV devices over the past 18 months are part of one large, coordinated fraud scheme family, identified as OctoBot. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results…

Kubient Appoints Former MediaMath and DoubleVerify Executive Leon Zemel as Chief Product Officer

Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today announced that digital advertising industry veteran Leon Zemel has joined the Company as the new Chief Product Officer. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Most recently the Senior Vice President of Programmatic and Platform Product at DoubleVerify, Zemel joins Kubient with an impressive 15+ year career as a…

DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

DoubleVerify Appoints Kelli Turner To Board Of Directors

President & COO of Music Licensing Company, SESAC, Inc. brings extensive public company, media and financial experience to DV’s Board DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced the appointment of Kelli Turner as a member of its Board of Directors. She will serve on the company’s Audit Committee. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Turner is currently the President and Chief…

DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook

DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on…

DoubleVerify Files Registration Statement For An Initial Public Offering

DoubleVerify Holdings, Inc today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) for a proposed initial public offering of its common stock. The number of shares of common stock to be offered and the price range for the proposed offering have not yet been determined. DoubleVerify intends to list its common stock on the New York Stock Exchange under the ticker symbol “DV”. Marketing Technology News: Netflix’s Biggest Competitor is Disney+ in SVOD…

DoubleVerify Uncovers ‘SneakyTerra’ — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions

Video Filtering, a DV-exclusive layer of protection, helped expose the scheme that stood to cost unprotected advertisers more than $5 million per month DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the highly sophisticated scheme spoofed over 2 million devices each day and could have cost unprotected advertisers more than $5 million per month, based on…

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

DoubleVerify Gains MRC Accreditation for Integrated Third-Party Measurement on Facebook

DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating Council (MRC) has extended DV’s accreditations to include DV’s impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram. This marks the first time a third-party solution has been accredited by the MRC…

DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Twitter to help advertisers measure and report on brand safety and suitability. Independent, third-party brand safety measurement in an in-feed, user-generated content environment represents a major milestone on the path to full transparency that covers all buying platforms. Marketing…

DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield

DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape…

DoubleVerify Launches Video Complete Solution

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where their ads run. DoubleVerify continues to lead the industry in providing the definitive standard for digital media quality across…

DoubleVerify Announces Brand Suitability Tiers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced that it will release the next evolution of its brand safety and suitability solution: Brand Suitability Tiers. This new offering, available as of January 2021, will allow brands to align suitability settings with their own unique standards, maximizing precision and scale. With Brand Suitability Tiers, advertisers will have access to 13 categories of content tiered by three levels of risk. Content risk is determined…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…