Banner Before Header

A Leading ERP Software Provider, Xledger, Chose Creatio to Align its Marketing, Sales and Account Management Processes

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced Xledger has become its client. A leading provider of cloud-based finance and ERP software has replaced three different legacy systems they used across offices in the USA, UK, Norway and Sweden with Sales Creatio and Marketing Creatio unified on one platform. Xledger's primary goal was to automate its customer-facing processes, ensure ultimate alignment of sales, marketing and account management functions,…

TaskRay Announces TaskRay Open on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

During the COVID-19 pandemic, TaskRay's customers can now benefit from utilizing TaskRay Open to manage the complex, and evolving, process of reopening their facilities TaskRay  announced that TaskRay Open is now part of the Salesforce AppExchange COVID-19 Resources for Businesses, a dedicated resource page designed to help customers navigate this challenging time. TaskRay Open provides businesses and organizations a template solution to manage the return to their physical spaces. From offices to banks, retail, college…

Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership

Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions, and RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, announced that they have entered into a strategic partnership to introduce a new co-branded cloud solution – Rainbow Office powered by RingCentral – making it unique and exclusive for Alcatel-Lucent Enterprise. RingCentral and Alcatel-Lucent Enterprise will jointly develop programs enabling both…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

Salsa Labs Announces Salsa Engage for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salsa Labs today announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Labs announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Engage for Salesforce Salsa Engage, purpose built for…

Decibel Reports Record Momentum as Enterprises Prioritize Digital Customer Experiences

As COVID-19 accelerates organizations’ digital experience optimization efforts, Decibel shatters expectations As enterprises double down on optimizing digital customer experiences, Decibel, the leader in digital experience analytics, announced impressive growth among its customer base, with the company securing 135% of its revenue forecast for Q2. This comes on the heels of Decibel’s Series B funding announcement of $40 million in May, which brought the company’s total funding to date to $54 million. Marketing…

Fuze Broadens Network Connectivity to Enhance Enterprise UCaaS Deployments

New options enable secure, reliable, and high-quality connectivity with the Fuze network Fuze, the leading cloud-based communications provider for the modern global enterprise, announced an expanded portfolio of network connectivity options. These new offerings provide more flexibility for customers connecting to Fuze’s global architecture by leveraging customizable solutions based on their organizational requirements and existing network infrastructure. This flexibility also extends to voice carrier connectivity with…

Chorus.ai Expands Executive Team to Build on the Company’s Enterprise Success

Enterprise SaaS leader, Thiago Sá Freire, joins Chorus as Chief Revenue Officer to further the Conversation Intelligence leader’s rapid growth Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced Thiago Sá Freire has joined the company as Chief Revenue Officer. Sá Freire joins Chorus with experience from Hudl, where he served as Senior Vice President of Global Sales & Customer Success. He has committed his career to sales and relationship excellence and has proven expertise…

PPT Solutions Announces Kim Massey as VP of Enterprise Solutions

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, announced the addition of Kim Massey as Vice President of Enterprise Solutions. A seasoned business development and client solutions veteran, her appointment will further bolster the organization's business transformation and consulting capabilities and play a pivotal role in delivering innovative solutions to the company's growing client portfolio. Marketing Technology News: Drift Expands Beyond…

Purchasing Power Extends Enterprise Drop-Ship Partnership with CommerceHub

CommerceHub, Inc., a leading ecommerce enablement platform of over 12,000 retailers, brands and suppliers,  announced they have extended their multi-year agreement with Purchasing Power®, a voluntary benefit company offering the leading employee purchasing program through the convenience of payroll deductions. Purchasing Power has been working with CommerceHub since 2013 and relies on its proven platform to deliver the solutions and expertise for them to quickly and efficiently expand their online product assortment to…

Fuze Enhances Enterprise Communications With New Patent

Patent empowers users with seamless voice and video calling for improved communications Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for selecting routes through a network, enabling seamless voice and video communication between Fuze users to deliver an optimized customer experience. Marketing Technology News: Alfresco Ranked a Leader in Independent Content Management Market Analysis The U.S. Patent and Trademark Office (USPTO)…

Unscrambl Integrates With Microsoft Teams to Let Users Converse With Enterprise Data

Unscrambl's conversational analytics software 'qbo insights' is now available as qbo app for Microsoft Teams. qbo, by enabling natural language access to your data, makes facts and insights take center stage in workspace collaborations. With this powerful addition to their arsenal, Teams users can now make fact-based decisions simply by conversing with their data. For long, decision-makers have struggled to gain timely access to information - a struggle only amplified in recent months - when collaboration, agility, and…

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

Liverpool Lifts EPL; Proves Social Provides New Meaning To: You. Will. Never. Walk. Alone

Bet365, William Hill, and Paddy Power top the list of brand affinities with Liverpool @LFC engagement peaked ahead of Everton derby and season finale Strongest people affinities list topped by Rooney, Rashford, and Pogba Hashtag #YWNWA, witnessed a 1,493% increase in engagement on the 22nd July As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand…

Google Cloud Demonstrates Enterprise Customer Momentum at Next ’20: OnAir

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

Kustomer Selected As Enterprise Customer Service CRM Available In Shopify Plus Certified App Program

Kustomer's Integration With Shopify Plus Will Help Brands and Customer Service Agents Optimize and Personalize Customer Experiences Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences,  announced that it has been selected as an enterprise customer service CRM platform in the Shopify Plus Certified App Program. Kustomer's seamless integration with the Shopify App creates contextualized, actionable customer profiles so that merchants and agents can build and drive…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

AfterPay: Dutch Shoppers Say They Will Reduce Their Overall Purchases in July but Continue to Shift Purchases to Online Channels

AfterPay Insights' end of June research - now covering more than 7.600 interviews with Dutch online shoppers - indicates that Dutch consumers will reduce their overall purchases in July (i.e. both online and offline purchases). At the same time, Dutch consumers say that they will continue to shift purchases to online channels in July. This is a continuation of the trend that AfterPay Insights saw in June, when Dutch online purchases picked up to +40% by mid-June (compared to early March) - after a period of stabilized and…

Informatica Acquires Compact Solutions to Extend Industry Leading Enterprise Data Catalog

Acquisition strengthens Informatica's catalog of catalogs with the broadest metadata connectivity in support of analytics, data governance and privacy, customer experience, and data warehouse modernization initiatives Informatica, the enterprise cloud data management leader, today announced it has acquired Compact Solutions LLC to bring expanded metadata management to the Informatica Intelligent Data Platform™, powered by the CLAIRE AI engine. The acquisition strengthens Informatica's current leadership in metadata-driven…