Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a Crowded Marketplace

Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the daily tasks that come with growing the business. Today, that includes a level of proficiency in digital marketing, which is often a prerequisite for sustainable growth and success. And the list of focus areas in a comprehensive digital marketing strategy seems to grow every year: Website SEO PPC advertising Reviews and Reputation…

Mailprotector Awarded Patent for Bracket Email Encryption Technologies

Mailprotector, a Greenville, SC-based cybersecurity company, announced today that the U.S. Patent and Trademark Office recently issued U.S. Patent No.10708244 for Bracket®, a system, and method for encryption, storage, and transmission of digital information. The problem with traditional encryption methodologies is the complexity of the applications, implementation, and decoding processes. With Bracket, users simply wrap the subject line in brackets and hit send. The process for opening and decoding messages is equally…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

Slingshot Combines Text, Chat, Social, Phone, and Email in its Omni-Channel, Customer Engagement Platform

Slingshot released updates to its customer engagement platform that allows clients to interact with their customers through text, web chat, social, phone, and email for both inbound and outbound communication from one central dashboard Slingshot, the leading 24/7 customer engagement and sales service platform for home services providers, released new technology that gives clients the ability to meet their customers in multiple communication channels all from a single centralized desktop application. This platform…

Validity Launches Everest, the Industry’s Most Comprehensive Email Marketing Success Platform

Validity, the most trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years while adding several critical new features not found in any other solution on the market. With Everest, brands can maximize their email success to engage more customers and accelerate growth. Since the outset of…

Deepening Salesforce CRM Integrations to Improve CX for Financial Services

Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM integrations have been driving the last mile customer experience management demands for various industries. In a major announcement from the Salesforce economy, last-mile CDP company for the financial services Hearsay Systems has announced a strategic Salesforce partnership. The new-age CDP - Cloud CRM partnership will further empower Marketing and…

Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Kickbox Launches New Email Deliverability Suite, Ready for Market

Leading email verification company expands platform to include new email deliverability solutions to transform how organizations manage, monitor & solve inbox placement issues Kickbox, the market leader in email verification, announced the introduction of a comprehensive Email Deliverability Suite equipped to easily identify, prevent, and solve inbox placement issues. The Kickbox Deliverability Suite has been built from the ground up to meet the needs of small to large organizations in today’s digital marketing…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Email in Detail Launches Email Archiving Solution that Revolutionizes Email Backup

Email Detail Archiving tool helps streamline the email backup process and store emails safely as PDF files on a hard drive 2B Software, LLC, the creators of Email in Detail has announced the launch of its innovative, user-friendly app that easily archives emails as PDF files. Email Detail Archive gives business and individual users of all email platforms, including Outlook, Gmail, EML, and MSG, a foolproof way to export and preserve their emails as PDFs for future reference. With this powerful email archiving solution, a…

ironSource Aura Launches Aura Care – On-Device Protection Plan Service for Carriers

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

Connected2Fiber Adds Serviceability Portal Capability To Its Platform

Connected2Fiber, the location engagement platform for network buyers and sellers, announced today the launch of its serviceability portal to help clients drive more revenue through their channel selling efforts. Connected2Fiber's location engagement platform leverages trusted, location-based insights into over 350 million buildings to power a variety of applications for network providers that span planning to pricing. One of the most commonly used applications in the platform automatically identifies all of a network…

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

Verpex Launches First “Co-Cloud Hosting” Service, Optimizes Site Speed, Reliability and Email Deliverability

Web hosting company improves site performance by using Amazon AWS, Google Cloud and Digital Ocean instead of traditional datacenters Verpex, a high performance web hosting solution, announced the launch of the industry's first "co-cloud" hosting services. Clients on their hosting plans may see benefits to uptime, site deliver speed and even search engine rankings. Verpex uses several different cloud datacenter providers including Amazon AWS, Google Cloud and Digital Ocean which increases the amount of global server…

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…