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Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Astute Introduces Email Virtual Assistant, EVA, to Automate Customer Service Emails

New inbound email processing solution uses natural language processing and machine learning to instantly craft responses to customers Astute is announcing the release of Email Virtual Assistant, or EVA, a new automated customer service tool that processes inbound emails and writes highly accurate responses, drastically reducing the time and cost associated with customer email management. By learning from how human customer service agents respond to customer issues, EVA replies to customers quickly and accurately while…

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

Companies prioritize empathy during COVID-19 communications Crenshaw Communications, a New York-based public relations agency specializing in technology, announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others. In reviewing their communications, Crenshaw found that one-third of the brands offered free or…

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

Validity for Good Ensures Emails from Critical and Essential Organizations Reach the Inbox, At No Cost

Validity opens its unique email delivery certification service to senders that rely on email for critical messages Validity, the provider of industry-leading email solutions Return Path, BriteVerify, and 250ok, announced the release of its new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails, such as those related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the …

M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers a clear “opportunity gap” between how consumers use messaging today, versus how they would like to use it. For example, 62% of consumers would like to confirm…

Meetings and Emails May Be Costing Your Organization Millions of Dollars

Save Your Company's Money and Your Employees' Time Double Gemini, an employee productivity consulting and training company that works with Fortune 500 companies to improve workplace efficiency, has launched a FREE service for companies to assess how much time and resource dollars are being spent on activities such as emails and meetings. The service includes the delivery of recommendations and steps on how to be more efficient and save money. The service involves a 10-minute online, anonymous…

harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the…

harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product to link an organization’s internal staff conversations and external communications in Office 365, by intelligently connecting emails, documents, and Microsoft Teams conversations. Teams is the fastest growing business app in Microsoft history. A recent survey commissioned by harmon.ie found that out of almost 400 respondents, more than 50% use Microsoft Teams more than half of…

Data: Cyber Monday Emails Sent in Q4 2018 Generated Three Times the Conversion Rate of Standard Emails

Yes Marketing Study Finds Brands Sent 25 Percent More Cyber Monday Emails Year-Over-Year Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event's status as a powerhouse for driving purchases during the holiday season. In its 2019 Holiday Marketing Guide, Yes Marketing analyzed more than 6 billion emails sent in Q4 2018. The report found that despite a 25% increase in adoption, Cyber Monday emails generated a 57% higher…

Spiro Re-imagines the Future of Sales by Extending AI Capabilities to Capture Notes from Calls and Emails

Artificial intelligence has the potential to accelerate a business evolution much like the industrial revolution did, given its computing power and ability to analyze big data at a speed and scale never seen before. Spiro recently surveyed a group of sales leaders and found that while only 20% are using AI technologies today, the vast majority - or 85% - believe AI can help improve their companies’ sales process. Spiro is harnessing the power of AI to rethink the relationship between sales teams and technology. The…

8 Tips for Creating High-Performing Emails

Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email is still the top-performing communication channel for the majority of marketers. There are no signs of Email Marketing slowing down either, with more and more consumers expected to adopt email worldwide over the next three years. Knowing these trends, it’s more important than ever to ensure that your Marketing emails are designed to actively engage customers and get a solid Return On…

New Mimecast Report Reveals Analysis of 67 Billion Rejected Emails

Report Discovers Trojans Made up 71% of Opportunistic Attacks, and Education as the Most Targeted Sector Mimecast Limited, a leading email and data security company, launched its first Threat Intelligence Report: Black Hat Edition 2019. The report provides technical analysis of emerging threats identified as attempts to get through the security environment of Mimecast customers. Within the report, Mimecast Threat Center researchers outline tactics and techniques of emerging threats, active threat campaigns observed, primary…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

A Look Back: Timing Is Everything for Memorial Day Emails

Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email marketers had to embrace mornings to capitalize on the holiday’s potential ROI. And make no mistake, that potential was massive. Email marketing represents the most used medium for businesses to engage with current and potential customers, with a proven ROI of $36 for every $1 spent. That’s…

CoolUtils Mail Viewer 4.0: The Definitive Way to Access Emails

The New Mail Viewer Update Comes with a Number of New Features Including Viewing Attachments and Contact Files CoolUtils recently launched its latest update: the CoolUtils Mail Viewer 4.0. Widely used by a number of institutions from banks to major businesses, Mail Viewer offers professional users the chance to access and handle emails without having to deal with Microsoft Outlook or other dedicated email platforms. CoolUtils Mail Viewer has long been a significant name in the Windows…

For Highly Reputable Senders, 91 Percent of Emails Reach Their Intended Audience—Compared to 70 Percent or Less for All Other Senders

New Research From Return Path Shows Sender Reputation and Email Deliverability Are Tightly Linked Email data solutions provider Return Path released its 2019 Sender Score Benchmark. Using comprehensive data from Sender Score and Return Path’s Reputation Network, this annual report provides expert analysis and insights on how reputation impacts inbox placement for commercial email senders. “Sender reputation offers unique insight into the source of each email, making it a key factor in those filtering decisions.” Based…

How to Save Over 250 Hours Per Year on Emails and Lower Your Stress

Double Gemini Launches Free, Online, Email Productivity Masterclass Double Gemini, a corporate productivity consulting and training company that works with Fortune 500 companies to improve workplace efficiency, has launched a free, online, email productivity masterclass. The class teaches individuals the world's most cutting-edge email productivity methodology: The Stack Method, which saves clients over 250 hours per year, per employee. The step-by-step guide to implementing The Stack Method is taught in a series of 9…

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

The Vast Majority of Email Outreach Messages Are Ignored, According to Analysis of 12 Million Outreach Emails Only 8.5 percent of all outreach emails receive a reply, according to a new industry study from Pitchbox and Backlinko. The research also discovered that personalizing messages significantly improves the response rate. Specifically, personalized subject lines were correlated with a 30 percent higher response rate, compared to generic subject lines. The dataset used a subset of email messages sent via the…