Browsing Tag

Emails

Is Your Marketing Automation Failing?

A well-thought out marketing automation stack is essential to streamlining marketing activities and performance. The driving factor lies in knowing how to use your marketing automation to benefit the overall business by identifying what a good marketing automation stack would look like for you. Choosing the ‘’Right’’ Marketing Automation Marketing automation refers to software used to help marketing teams automate a bulk of their marketing operations and activities. Choosing to automate repetitive tasks like bulk email…

Data Transformation Startup Veryfi Raises Series A to Unlock the Power of Unstructured Data

Veryfi, an AI-based data transformation platform for enterprise and technology corporations, announced a $12M Series A financing. The round was led by NewView Capital, with participation from TI Platform Management and existing investor Act One Ventures. With the funding, Jazmin Medina of NewView Capital will be joining the Veryfi board. Marketing Technology News:Iterate.ai Releases Interplay 6.0; the AI-Fueled Low-Code Platform Accelerates Application… Veryfi helps companies unlock the power of their unstructured…

Now Discovery’s Lumix Platform Embeds dtSearch To Instantly Search Terabytes Of Emails, Documents And Other eDiscovery Data

Lumix works in a securely configurable cloud environment or locally to offer state-of-the-art eDiscovery at a down-to-earth price Now Discovery and dtSearch together announce Now Discovery's Lumix platform embedding the dtSearch Engine as a proven way for Lumix customers to power through eDiscovery at an affordable cost. Now Discovery provides its premium Lumix eDiscovery platform for cloud-based or on-premises use. dtSearch offers enterprise and developer text retrieval (including its own built-in document filters) to…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

8 Tips for Creating High-Performing Emails

Every month it seems like there’s a new way to contact customers—social media, chat, text messages, push notifications—and yet email is still the top-performing communication channel for the majority of marketers. There are no signs of Email Marketing slowing down either, with more and more consumers expected to adopt email worldwide over the next three years. Knowing these trends, it’s more important than ever to ensure that your Marketing emails are designed to actively engage customers and get a solid Return On…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

Top 5 Tips for Cold Enterprise Emails

“Cold Emails”… Right off the bat the term isn’t very inviting. Throw in the fact that you ate about to send one to a massive company in hopes to strike up a rapport in an attempt to eventually reach a deal and you’ve made a huge undertaking all the more daunting. But in actuality, the differences between sending an email to a small business or a large enterprise aren’t as monumental as you might think. To help put you at ease, here are 5 things you should keep in mind when writing cold enterprise emails. You’re not Selling…