SAP SE announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation The Emarsys products will be added to the SAP® Customer Experience portfolio. “With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product…

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful. "Adding the Emarsys…

Emarsys to help Australia’s home of US sports lifestyle to double its customer database and retail presence by 2022 Stateside Sports, Australia’s home of United States sports lifestyle, announced it has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years. Using Emarsys’ fully integrated customer data platform (CDP), Stateside Sports plans to eliminate silos and unify…

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

Global Sports Brand Harnesses New AI-Powered Marketing Platform to Connect the Customer Journey Across All Channels PUMA, one of the world’s leading sports brands, has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Using Emarsys’s fully integrated customer data platform, PUMA will be able to unify data…

Emarsys Top-Ranked in the Strategy, Market Presence and Current Offering Categories Based on Its Scores Emarsys, a powerful marketing platform that accelerates customer engagement strategies to deliver rapid business outcomes, announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms), Q4 2019. In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest…

Integration Will Turbocharge Time-to-Value for Marketers BounceX, a category leader in device identity resolution, announced an expanded partnership with another leading marketing company, Emarsys, the world’s first marketing platform with ready-to-activate, industry-specific solutions. The announcement includes a strategic integration that combines BounceX’s ability to identify anonymous traffic with Emarsys’ AI-powered personalization and turnkey, natively embedded strategies and tactics. The integration supports…

Joint Customers Will Have Access to Persado’s Ai-Powered Language Analysis Alongside Emarsys’ Industry-Specific Marketing Solutions Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced a strategic partnership with Emarsys, the only marketing platform that knows your industry. The integration combines Persado’s revolutionary platform for generating data-driven creative at scale, with Emarsys’ unmatched turnkey marketing solutions that support profitable…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to close in the fourth quarter of 2020. CNET Content Solutions (CCS) is a leading content-as-a-service provider. It creates product information, rich content, tools, services, and analytics to power global e-commerce sites, from small-and-medium businesses to large-scale enterprises. For more than 20 years, CCS has…

 Konnecto, the leading consumer intelligence platform enabling brands to gain visibility into the earliest stages of the consumer journey, announced the completion of a $3.5 million seed round, led by TPY Capital, with participation from Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures. The funds will be used to grow the company's data science team and expand into new verticals and geographies. Marketers are often left with blindspots when trying to understand and influence the earliest…

Ascent Cloud announced it has updated its LevelEleven sales performance management solution on Salesforce AppExchange, providing customers with real-time insights into their data and news ways to engage with their teams whether working remote or in an office. Marketing Technology News: SAP Completes Acquisition of Emarsys With LevelEleven’s latest release, Conversion Insights makes it simple for sales leaders to use Performance Scorecards to inform and develop strategies for their teams. Additional enhancements help…

Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, announced a self-service, visualization-powered e-commerce solution through a partnership with B2B e-commerce platform provider Intershop. When powered by Tacton CPQ, manufacturers can sell their highly customizable product portfolio through an unprecedented enterprise-grade customer portal offering a 100% self-serve e-commerce experience. Customer expectations across industries have evolved as consumers make more and more purchases using…

Loop Insights Inc., a provider of contactless solutions and artificial intelligence to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce their new partnership with VenueNext, the global industry leader in point-of-sale (POS), mobile commerce and loyalty solutions for every major professional sports league and a number of colleges. Loop Insights will work with VenueNext to integrate the POS leader’s mobile ordering and payment…

With global data privacy regulations tightening every day, Narrative, the enterprise data streaming company, announced they are partnering with Killi, a global leader in data and consumer privacy, to bring first-party, compliant data sets to customers committed to the innovative and ethical use of personal data sets. The partnership will give customers direct access via the Narrative data streaming platform to Killi's Fair-Trade Data solution containing comprehensive consumer-approved personal information. As part of its…

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Cadent, the advanced TV platform company, announced an expanded partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time, pre-campaign insights. Through the partnership, Acxiom's thousands of brand customers can activate data within television, using the Acxiom data they've come to know and trust. Advertisers will…

At a time when the world needs to be closer while being apart, Lumen Technologies and Zoom have been bringing together their technology capabilities and communications expertise to help businesses keep their vital conversations going. Today, they are expanding that partnership and offering customers Zoom delivered by Lumen. This solution provides an enhanced collaboration experience for businesses around the world, combining the speed and reliability of the platform with world-class collaboration platform. Marketing…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials (VCE) and Comscore Brand Survey Lift solutions for mobile campaigns. The gaming market is bigger than the music and film industries combined, with a worldwide audience topping 3 billion people who are projected to spend nearly $175 billion in 2020. With this scope and potential, brand…

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…