Canvas Worldwide Streamlines Ad Operations with Innovative, New Touchless Automation Framework

iOPEX Technologies, a global business operations and technology services provider, and Canvas Worldwide, the world's second largest independent media agency, have partnered to provide Canvas Worldwide with a touchless automation framework to support the company’s future-proof vision of automating ad operations tasks and gaining efficiency. This will equip Canvas Worldwide with progressive and proactive solutions to effectively engage with customers and improve the employee experience. Offering innovative marketing…

The SeaChange Framework Solution Enabling Content Owners & Providers a Complete OTT Streaming Platform

SeaChange International, Inc., a leading provider of cloud based video delivery platforms worldwide, equips Content Providers and Owners with a cloud-based end-to-end OTT Streaming Platform, from Content Acquisition to Delivery, for Direct To Consumer (DTC) providers. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships The SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and…

Fetch.ai Launches Mobility Framework: A Decentralized Multi-Agent AI Mobility Solution To Revolutionize The Mobility-as-a-Service Ecosystem

Decentralizing the gig economy with the use of AI-based autonomous agents is predicted to reduce participation transaction fees by over 20%, and increase input productivity by 55% Fetch.ai, a Cambridge-based artificial intelligence lab building an open-access decentralized machine learning network for smart infrastructure, announced the launch of its Mobility Framework and the results of initial field trials in Cambridge, UK. The Mobility Framework is a platform powered by Fetch.ai, a decentralized protocol, where anyone…

Translations.com Debuts GlobalLink Connect Integration For Contentful App Framework

TransPerfect's Tech Division Enables Global Content Creation and Management within a Unified Platform Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, today debuted its GlobalLink Connect integration for Contentful's App Framework. The integrated solution gives Contentful users a new way to take advantage of GlobalLink Connect's translation workflow management and create new translation requests within the familiar interface of…

Yunji Announces the Signing of a Cooperative Framework Agreement with Douyin

Yunji Inc., a leading membership-based social e-commerce platform, announced that it has signed a cooperative framework agreement (the “Agreement”) with Douyin, a leading Chinese live streaming platform owned by Bytedance. The Agreement’s establishment is in line with the Company’s strategy of exploring the live streaming potential of external platforms in such areas as product supply chain, e-commerce streamer resources, and platform traffic. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting…

Mediavine Launches Trellis, a WordPress Framework Geared Toward Programmatic Advertising Excellence

Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were previously only available to those with an engineering team. Mediavine is the only firm in the advertisement technology industry to develop a WordPress product of this scale. "We are thrilled to…

Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies, and content creators, announces their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework. The framework, which was launched in April 2018, is…

EDM Council Launches Cloud Data Management Work Group to Develop Best Practice Framework

EDM Council, the leading trade association for data management, has launched the Capabilities (CDMC) Best Practices Work Group. This new group includes participation from Amazon Web Services (AWS), Google Cloud, IBM Cloud, and Microsoft Azure, as well as over 20 leading financial industry firms. The Work Group has been formed to develop an open source CDMC Best Practice Framework to accelerate Cloud adoption and automate the associated controls. The EDM Council Work Group is being co-chaired by Morgan Stanley and Refinitiv,…

Oracle Awarded Framework Agreement from Government of Canada

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

Exponea Launches “New Normal” Framework to Help Marketers Deliver Growth Post-Pandemic

Designed specifically for retail and e-commerce, the framework assesses readiness and response capabilities for a rapidly changing, volatile market; delivers next steps and resources for business survival Exponea, the global market-leading Customer Data and Experience Platform (CDXP), launched its "New Normal" framework in response to COVID-19. The framework includes a comprehensive self-assessment exercise, placement on the New Normal Ecommerce Quadrant, and a tailored step-by-step guide to improving a company's position…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward EmpathyAtScale

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…

Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms

Today’s most innovative companies assemble their DXP, rather than buying a one-size-fits-all suite Contentful, the global leader in headless content management, announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a 28-point preference for a stack over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital…

Build a Framework for Journey Measurement

Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they do. CX has become the main battleground for competition, and organizations aren’t keeping the purse strings tight when it comes to experience spending — IDC reports that this year, worldwide spending on CX technologies will reach a whopping $508 billion. That upward trajectory isn’t likely to abate any time soon, either. IDC expects CX tech spending to…

IDC Publishes Digital Innovation Framework to Guide Enterprises Toward Their Future as Digital Innovators and Software Producers

Software is becoming a bigger piece of how every enterprise competes in the digital economy. To succeed, enterprises need to become a "digital innovation factory," creating and distributing digital products and services with digital-native speed and scale. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Digital Innovation framework. IDC has published the Future of Digital Innovation framework to guide organizations in the transition to becoming a "digital…

Resulticks Receives Accreditation from Privacy Shield Framework

Real-time omnichannel marketing automation leader deepens commitment to data privacy with certification from International Trade Administration within the U.S. Department of Commerce Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. This program certifies a company's compliance with the 23 principles concerning the use and treatment of personal…

Nebo Launches Cross-Platform Voice CMS Framework For Brands And Marketers

Atlanta-Based Agency Introduces Highly Customizable Voice CMS Solution to Easily Manage Voice Apps and Skills Nebo, a human-centered agency built for the digital age has announced the launch of NeboVoice CMS to offer voice services to marketers. This standalone solution for voice apps and skills follows the announcement of the beta Voice CMS functionality that was added to NeboCMS earlier this year. The NeboVoice CMS gives brands the ability to more easily capitalize on future opportunities in a rapidly growing space.…

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

BORN Group Announces New Strategic Framework, Stella

BORN Group, a leading digital agency with a focus on experience management and enterprise commerce solutions, is proud to announce the launch of their new strategic framework, Stella. Stella comes from the Latin word for star, which is an everyday yet universal aspiration of brands to reach high, excel and provide superior offerings. With Stella, BORN combines brand and behavioral experiences on a foundation of data, with the goal of elevating overall customer engagement and conversion across connected channels.…