How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Healthy Workforce Institute’s New Report Helps Healthcare Leaders Evaluate and Address Disruptive Behaviors

Healthy Workforce Institute's Mission is Creating a World Where We Reject Bullying, and Incivility and Kindness, Respect, and Professionalism Become the New Norm Disruptive behaviors, including workplace bullying and incivility, continue to plague healthcare organizations. A new report by the Healthy Workforce Institute highlights how healthcare leaders are using a new validated assessment tool to reliably measure the frequency of common disruptive behaviors in the workplace, quantify results, and utilize data to inform a…

VERB Acquires SoloFire, A Leading Platform for Healthcare Sales Enablement

Acquisition Advances the VERB Platform for Live Stream eCommerce and Video-Based CRM into the Lucrative Medical and Life Sciences Sales Market VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises,  announced that it has completed the acquisition of SoloFire (dba for Ascend Certification, LLC), provider of a powerful sales enablement platform for the healthcare…

DeepIntent Announces Industry’s First CTV Marketplace for Pharmaceutical, Healthcare Marketers

DeepIntent expands specialized Healthcare Marketplace so advertisers can reach patient and provider audiences programmatically within Connected TV media Marketing technology company, DeepIntent, today launched the industry’s first programmatic Connected TV Marketplace built exclusively for pharmaceutical and healthcare advertisers. The CTV Marketplace allows brands and media agencies to find qualified, clinically-relevant healthcare audiences and reach them with targeted video ads within connected TV content. In the wake of…

Walgreens Boots Alliance Creates Personalized, Omnichannel Healthcare and Shopping Experiences Powered by New Customer Experience Management…

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc. announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

MuleSoft Announces New Accelerator for Healthcare, Continues Innovation to Help Organizations Unlock Data to Stabilize, Reopen and Grow

MuleSoft Accelerator for Healthcare provides prebuilt APIs, integration templates and best practices to build connected patient experiences Crisis Response Developer Portal, COVID-19 Data Platform and Accelerator for Work.com help developers deliver critical projects faster and create safe return-to-work strategies CIOs from Deluxe, Indiana Department of Child Services, Piedmont Health and Pilot Flying J rely on MuleSoft to increase speed, agility and innovation at scale in the new normal MuleSoft, provider of the…

Creatio Offers its Service Creatio for Free to Healthcare, Charitable, Voluntary Organizations and Government Agencies to Stay Productive

Creatio, a global software company providing a leading low-code platform for process management and CRM, has been providing Service Creatio, customer center edition at no cost since the start of the pandemic. Since March 24 the company is offering its product for free for six months to organizations that are working to stop the spread and mitigate the consequences of the COVID-19. As people are slowly getting back to normal and resuming their regular activities, it’s very important for organizations on the front line to stay…

La-Z-Boy Launches One Million Thanks For Healthcare Workers

Kristen Bell And La-Z-Boy Team Up To Provide Furniture To Healthcare Workers And Find One Million Different Ways To Say Thank You La-Z-Boy, one of the most recognized brands in the furniture industry, is launching a new campaign called "One Million Thanks" that honors the sacrifices of frontline healthcare workers throughout the COVID-19 pandemic. With support from brand ambassador Kristen Bell, La-Z-Boy is rallying the collective creativity of the internet community to create one million different ways to say "thank you"…

Thunderhead Announces HIPAA Compliance Extending Security and Privacy Credentials into the Healthcare Market

Enterprise Journey Orchestration and Customer Engagement platform adds industry specific compliance to ISO 27001 and SOC 2 certifications Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, today announces compliance with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a series of stringent security and privacy standards that govern the use and disclosure of sensitive protected health information (PHI). Marketing Technology News: Fjorge…

STUDY: Hotel, Travel and Retail Visits Drop; Grocery, Healthcare and Takeout Skyrocket Amid COVID-19

New local search data from 650,000 business locations in five countries shows how COVID-19 is impacting consumer behavior Uberall, Inc., the platform managing digital experiences for local businesses, released a new report examining how the coronavirus pandemic is changing local search across the globe. Uberall looked at more than 650,000 business locations and Google My Business profiles in multiple countries -- the US, Germany, France, Italy, and the UK -- between mid-January and mid-March. The findings offer a snapshot…

Utah Healthcare Company Builds COVID-19 Tracker in One Day to Assure theHealth and Safety of Thousands of Essential Workers, Patients

Chrysalis rapidly built an Emergency Response Center app using Skuid to track the spread of COVID-19 in their business and equip staff with real-time safety information Skuid, the #1 toolkit to accelerate custom Salesforce app design, development, and adoption, announced that one of its healthcare clients, Chrysalis, rapidly set up a HIPAA-compliant COVID-19 tracking application in one day using Skuid. Chrysalis serves people with intellectual disabilities and manages the care of more than 2,800 team members and 1,000…

Care from Home: New Guide Enables Healthcare Providers to Safely and Securely Consult with Patients Using Telemedicine and 8×8

Video-based Consultations Free-up Time, Increase Safety and Reduce Demand on Scarce Personal Protective Equipment Supplies 8x8, Inc., a leading integrated cloud communications platform, today announced the release of a new guide that health care providers around the world can use to safely and securely connect and consult remotely with patients using the 8x8 cloud communications, video collaboration and contact center solution. The guide, Telemedicine and mobile capabilities for care providers, provides details and…

Fortune 100 Healthcare Company Moves Thousands of Seats to Talkdesk Cloud for Business Continuity, Shifts Agents to Work From Home in Hours

New healthcare customer joins other Fortune 100 and Global 500 companies from wide range of industries to leverage Talkdesk cloud solutions for business continuity through COVID-19 Talkdesk, Inc., the cloud contact center for innovative enterprises, announced a leader in the healthcare industry chose Talkdesk to support its customer service operations. Due to social distancing recommendations to combat the spread of the coronavirus (COVID-19), the company sought a solution for its immediate need to move nearly 1,500…

Healthcare Communication Company Releases Free Patient-to-Provider App for Real-time, Remote Communication

Pulsara Patient allows clinicians to instantly and securely connect with patients or their family members via live audio and video calling, a capability that is especially pertinent for outpatient medical isolation during the COVID-19 pandemic Today, the healthcare communication platform company, Pulsara, announced the release of a new mobile application, Pulsara Patient. "Pulsara connects people in real-time to improve health. As the leading clinical communication platform, Pulsara is excited to expand our services to…

Top Independent Analyst Firm Names Pega a Leader in Healthcare CRM

Pega scored highest of all evaluated vendors in 'current offering' category Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Forrester Research report, The Forrester Wave : Healthcare CRM Providers, Q1 2020 (1). Pega received the highest score in the current offering category, tied for the highest score in the market presence category, and was named one of two Leaders. Marketing Technology News: Over 50,000 Visitors…

Penrod Achieves Salesforce Master Navigator Designation for Delivering Expertise in Healthcare and Life Sciences

Penrod leverages Salesforce's cloud, mobile, social, IoT, analytics and AI technologies to accelerate business transformation for customers in health and life sciences Penrod, a leading Platinum Salesforce consulting partner, announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in health and life sciences (HLS). Today, everyone and everything is becoming smarter and more connected than ever before. To help customers succeed,…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

Express Image Digital Selected for Healthcare Visitor Wayfinding

Express Image Digital, the leader in digital wayfinding software that brings the power of improved customer experience with an integrated platform to help visitors navigate around campus, announced its interactive Wayfinding Plus platform was selected by a large academic healthcare campus, with 4+ million square feet, in greater Los Angeles area. Marketing Technology News: AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners The digital wayfinding kiosk solution is a pilot designed to…

Hyland Healthcare Demonstrates Enhanced Interoperability at Integrating the Healthcare Enterprise (IHE) Connectathon

At the 2020 IHE North American Connectathon in Cleveland, Hyland Healthcare successfully demonstrated the interoperability of its OnBase Healthcare Content Services platform and its suite of enterprise imaging solutions including, Acuo vendor neutral archive (VNA), NilRead enterprise and diagnostic viewer, and PACSgear Capture and Connectivity Suite. Hyland’s enterprise imaging tools help healthcare providers capture, manage, view and share both digital imaging and communications in medicine (DICOM) and visible light images…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…