INFINITI Taps Accenture Interactive as its Experience Agency of Record in the Middle East

Accenture Interactive was appointed by INFINITI Middle East to handle the auto manufacturer’s digital marketing duties across 11 markets in the Middle East region. The collaboration will assist INFINITI Middle East to continue to innovate in new ways by using digital channels and position the company as a leader in the ever-changing automotive world. “We look forward to collaborating with Accenture Interactive to strengthen our digital marketing efforts. A welcoming customer experience and customer-centric thinking are the…

Building an Ideal Go to Market Strategy: Infiniti Research Reveals the Key Factors to Consider

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on factors to consider for an ideal go to market strategy framework. In this article, experts at Infiniti Research explain what a go to market strategy is and highlights the key factors to consider while building a go to market strategy. Go to market strategy is often confused with a business plan. Although the two are closely related, they are different from one another. A business plan is a broader concept…

Market Trend Analysis: Identifying New Acquisition Targets – A Case Study by Infiniti Research

A renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their market trend analysis for the fintech industry. The client is leading a multinational fintech industry player in the United States and offers B2B and B2C services for companies across different industries. With the escalating compliance costs and regulatory burdens, the client felt the need to leverage Infiniti Research's expertise in conducting market trend analysis and gain deep-dive insights into the rapidly…

Infiniti Research Reveals the Top Three Digital Content Strategies That Will Help Boost Conversions – Request a Free Proposal Today!

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the top digital content strategies that will help boost conversions. Companies need to invest in #digitalstrategies and gauge the wider market to capitalize on the potential market opportunities: https://goo.gl/N78shA Digital marketing is an ever-changing field and needs an innovative, up-to-date, and strong digital content strategy to ensure conversions. Latest technological innovations…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Five Easy Ways to Plan Your Social Media Marketing Strategy | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the five easy ways to plan your social media marketing strategy. Most marketers are investing ample time and money into formulating the right social media marketing strategy to lure customers. Research says, around 79% of the Americans using the internet are active on social media. This evidently proves that social media is now “the place to be” for brands targeting to reach out to a…

Imre Hires Atul Sharma to Deepen Commitment to Business Intelligence

Imre takes a significant move forward in the area of data science with the hire of Atul Sharma as Senior Vice President of Intelligence. Atul joins imre as one of several recent hires who are deepening agency practice excellence and expertise. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Atul comes to imre with more than 22 years of data sciences and storytelling experience including most recently at Porter Novelli where he served as Vice President of…

Data Is Great, But Humans Are Better: Hawkeye’s Executives Lead With Empathy

New Hires Jill Lyons, Mike Chung, and Brendon Volpe will bridge gaps in a customer-centric approach As the industry hustles for first-party data ahead of a major industry disruption, Hawkeye asserts that the solution starts with the people—that is, experts and empaths both. Coming off a banner year with 25 new client wins, the agency prepares to maximize proprietary solutions powered by Epsilon and welcomes three new senior leaders to help guide the evolution: Jill Lyons, Executive Vice President, Delivery; Mike Chung,…

Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 million in Series A funding. Progress Ventures led the round, joined by Accomplice and Google Assistant Investments. The funding enables Instreamatic…

Can Talking With Consumers Help Brands Avert the Ad “Likeability” Crisis?

I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal “likeability” challenge, as continued high-frequency exposure to low-quality and irrelevant ad experiences has driven consumers to the conclusion that they simply hate ads. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results Consumers are so bombarded with brands’ digital promotions that they’ve adapted to…

QuestionPro Acquires Enprecis Group from Bregal Sagemount

AutoX is the first and only service to combine and analyze data from Employees, Customers, Research and Vehicle Quality in a single platform QuestionPro, a global leader in online survey and research services announced it has acquired Enprecis Group from Bregal Sagemount, a growth-focused private equity firm. Enprecis is the global leader in customer and vehicle experience management for the automotive industry. With the acquisition, QuestionPro is announcing a new service – AutoX – which is the first and only 360-degree…

The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads

Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today released its review of 2019’s top performing ads based on emotional connections and cultural perception. Out of dozens of measures for creative effectiveness, Ace Metrix recognized the Most Empowering, Best Storytelling, Funniest and Coolest. "To welcome in a new year, we always like to look back at that ads that shaped the last. Unlike many other "top ads" lists, these…

Acuant Continues Growth with Modernized ML-based IAM Solutions

Acuant, a leading global provider of identity verification solutions, announced the company is on track for a record year in revenue generation for 2019. The company marked another consecutive year of impressive milestones speaking to the growing demand for identity verification. Acuant was most recently named in the Gartner Modernizing IAM Architecture With Machine Learning report (Gartner subscription required), published December 3, 2019 by VP Analyst Mary Ruddy. "We have seen an increase in demand for omnichannel…

Stingray Signs Long-Term Agreement as the In-Store Media Provider for Metro Inc.

Stingray, a leading business-to-business multi-platform music and in-store media solution provider, announced that it has concluded a long-term deal to provide custom music programming and in-store messaging for over one thousand leading grocery and pharmacy METRO’s establishments. Retailers under the agreement include Metro and Metro Plus in Quebec, Metro in Ontario, Super C, Food Basics, Adonis, Les 5 Saisons, Brunet, and Jean Coutu. Marketing Technology News: CloudCommerce Benefiting from Powerful Digital Advertising…

Mimecast Hires New Talent to Help Drive Next Phase of Growth

Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand Strategy; and Alpna J. Doshi Named to Board of Directors effective December 1, 2019 Mimecast Limited, a leading email and data security company, announced three new executive appointments to help drive the company’s next phase of growth. Heather Bentley, formerly of Symantec, will join Mimecast as the new Senior Vice President of Customer Success; Susan Vaillancourt, previously with Optiv, joins as…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…

Genasys Appoints AtHoc Co-Founder, Ly Tran, as Strategic Advisor to the Company

Genasys Inc., a critical communications company, today announced the appointment of Ly Tran, co-founder of AtHoc and former senior vice president of Blackberry AtHoc, as a strategic advisor to the Company. Mr. Tran co-founded AtHoc, a privately held company that provided secure, networked crisis communications to large companies and government agencies, and served as a company principal and board member from 1999 - 2015. Mr. Tran owned the responsibility for all global sales and go-to-market strategies, resulting in AtHoc…

DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers

Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify ("DV"), the leading independent platform for digital media measurement and analytics, announced the acquisition of  Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimize their ad revenues across comprehensive direct and programmatic sales channels. Most large digital publishers rely on multiple marketing…