Banner Before Header

Jellyfish Fuels Global Expansion With Two Latin America Acquisitions

Jellyfish, a digital partner to the world's leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish's journey to become the first choice global partner for any brand's digital requirements. Jellyfish offers clients a globally consistent offering with localized capabilities across growing…

Jellyfish Appoints Sharon Harris as First Global Chief Marketing Officer

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

Jellyfish Brings Innovation to Federal Agencies Through Tech Reseller Partnerships with U.S. GSA

The digital partner is now an approved Google Marketing Platform vendor for the United States government Jellyfish, a digital partner to some of the world's leading brands, has received approval from the U.S. General Services Administration (GSA) to support government departments and public bodies on their digital advertising strategies. As a Google partner, Jellyfish is one of the few selected vendors chosen to support federal agencies on their quest to become more digitally advanced and autonomous. With GSA approval,…

Jellyfish Launches Optics: Creative Intelligence Technology for Automated Creative Content Analysis at Scale

Using Google Cloud Vision API, New Creative Solution Optimizes Performance for Creative Ads Jellyfish, a digital partner to some of the world's leading brands, is expanding its digital offerings with the introduction of Optics: Creative Intelligence, an automated creative content analysis tool. The solution utilizes the Google Cloud Vision API to make recommendations for existing video and dynamic ads correlated to performance by automating the process of analyzing a brand's entire creative set. Several brands,…

Jellyfish Brings Global Training Program to US with San Francisco Training Center

Courses Will Focus on the Digital Transformation Journey and Seek to Support Brands’ In-Housing Efforts Jellyfish, a digital partner to some of the world’s leading brands, is expanding its global training program by opening an official US training center in San Francisco. The program features classroom-style, private and enterprise courses designed to educate Jellyfish clients, as well as marketing and digital professionals, on digital marketing tactics and tools. “Jellyfish is our trusted partner for both digital…

Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

Jellyfish Hires Aims to Accelerate Growth with Sean McDonald as the US Head of Client Services to Support Expanding Client Base Jellyfish, the world's biggest boutique agency, announced that Sean McDonald has joined the team as the US Head of Client Services. Highly regarded for his results-driven, client service acumen, Sean McDonald brings a proven track-record creating and implementing successful growth strategies for some of the best-known agencies, including Reprise Media and Digitas. Recommended Read: Influencer…

Jellyfish Opens New York Office as Part of Continued Expansion

Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan location becomes the tenth Jellyfish office in the boutique agency’s continued global expansion. The announcement follows the 2017 launches of offices in Washington DC, San Francisco, and Barcelona. “Opening an office in New York City is a natural next step for us,” said Jim Hamilton,…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…

Rackspace Taps Jellyfish US as Digital Agency of Record

Jellyfish Has Been Named Digital Agency Of Record By Rackspace Global digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, the #1 managed cloud company. The engagement followed a competitive pitch process. Effective immediately, Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning,…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

Is the Keyword Really Dying?

Each week, Hollywood box office results are released that reveal the heavy hitters. People have long been intrigued by keeping track of winners and losers. Thus far in 2019, the top three box office winners are courtesy of Disney -  and their shareholders are singing all the way to the bank. Disney continues to affirm that it knows exactly what its patrons want. Think of tech advances in the last three decades. Try to imagine going back even 10 years ago. In the tech world, that is ancient history. The number of websites…

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several of the instruments we rely upon were developed when we were primarily marketing on a handful of television networks, a few radio stations, and in local newspapers. The challenge has only grown with the proliferation of entertainment and news options available with cable television,…

How Can AI Boost Your Email Personalization Performance?

A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes into play; it can delve deep into the consumers’ intent. This interaction between the consumer and the machine allows brands to personally connect with customers and thus, redefine their shopping trends. Retailers that are incorporating AI into their email marketing efforts are…

Google Celebrates 20 ‘Searchies’ in New Hall of Fame for UK Search Strategists

Hall of Fame Celebrates the Industry-Nominated Leaders in Search Google marked the 20 year anniversary of Google Search last night at an event where a  new series of short films ‘Search like a G’ starring internet entrepreneur Chabuddy G of BBC Two’s People Just Do Nothing, was premiered. The event honored the work of the brightest and best search strategists in the industry. It gave recognition to paid search marketing experts behind the magic and science of search – known as the “Searchies” – with 20 Searchies…

Automation and Jobs in Paid Search

It’s the trillion dollar question on everyone’s mind, “Are jobs going to be created or destroyed by automation?” The simple answer is that both will happen, but it’s the balance of jobs created versus the jobs that will be lost that is key for us and future generations. Predictions from analysts vary wildly here, with some trusted publications estimating 400 million net jobs lost globally over the next 50 years while others expect a completely proportional balance between the two. The truth is, no one really knows. When this…

Onix Achieves The Infrastructure Partner Specialization In The Google Cloud Partner Program

Google Cloud Recognizes Onix's Technical Proficiency and Proven Success in Infrastructure Onix, a leading cloud solutions provider based near Cleveland, announces its Cloud Consulting practice has achieved the Infrastructure Partner Specialization in the Google Cloud Partner Program. Onix has proven its expertise and success in building customer solutions in the infrastructure field using Google Cloud Platform technology. Google Cloud Partner Specializations are designed to provide Google Cloud customers with qualified…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink to deliver the full gamut of people-based capabilities to the world’s largest B2B marketers. IdentityLink allows marketers to create…

What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You?

You’re probably already aware that on February 15th Google plans to release a new version of Chrome that will feature a built-in ad blocker intended to automatically remove disruptive ads from publisher websites if they fail to meet the new Better Ads Standards. You may also know that these standards have been defined by the Coalition for Better Ads, which is an organization that Google has joined and that offers specific guidelines for how the ad industry should evaluate and improve the quality of advertising for consumers.…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…