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Litmus Debuts New Features to Reduce Email Development Time by 75%

New capabilities accelerate campaign creation, collaboration, and analysis to more rapidly iterate email strategy Litmus, a leader in email marketing, announced today at Litmus Live Everywhere, the premier conference for email practitioners and marketing leaders, new capabilities and updates to its email platform. The new features include Visual Editor in Litmus Builder, Email Analytics enhancements, easy sharing of complex and multi-email campaigns, and advanced usage reporting. These new capabilities enable marketers to…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Litmus Announces 2020 Litmus Live Events

Premier conference for email practitioners and marketing leaders transformed into digital event series, Litmus Live Everywhere Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the…

Litmus Delivers Enterprise-Class Security to Email Marketers with Successful Completion of SOC 2 Examination

Objective Service Organization Control (SOC) 2 examination enhances Litmus’ industry-leading email marketing services Litmus, a leader in email marketing and analytics, announced it has successfully completed the objective Service Organization Control (SOC) 2 examination for Security. This important assessment attests and affirms the company’s information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise availability, integrity,…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Litmus Adds Cloud Storage Integration with Dropbox, Google Drive, and Microsoft OneDrive

Award-Winning Email Platform Now Imports HTML Email Design Files from Leading Cloud-Storage Solutions, Saving Time and Eliminating Errors for Email Marketers Litmus, a leader in email marketing and analytics, announced several new updates to its email platform, including the ability to import email design files from leading cloud storage solutions, expanded privacy protections, and enhancements to custom email tracking. The company also announced that its platform was recently named Spring Leader 2019 by G2 Crowd in the…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…

Litmus Expands Executive Team to Lead Email Marketing Industry

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Litmus Announces New Partnership With Asana for Better Email Marketing

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams. With Litmus integrated in Asana, marketing teams can seamlessly incorporate their email workflow into the overall creative process, streamline email campaign creation, and ultimately send better emails, faster. “Getting a great email out the door is a complex process that requires managing a broad range of tasks, deliverables, and stakeholders,” says Erik…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

2020 State Of Email Report Reveals The Critical Need For Email Is Rising, As 78% Say Email Is Important To The Overall Success Of Their…

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices Litmus, a leader in email marketing, releases its report, "2020 State of Email, Fall Edition," during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one of their two most effective marketing channels. Additionally, 78% of marketing executives indicate email marketing is vital to the overall success of their company,…

Okta, CrowdStrike, Netskope, and Proofpoint Join Together to Secure Remote Work

Companies to deliver integrated product solutions, advanced insights, and reference architectures to seamlessly implement a comprehensive security strategy Okta, Inc., CrowdStrike, Inc., Netskope, and Proofpoint, Inc. announced the companies are coordinating to help organizations implement an integrated, zero trust security strategy required to protect today’s dynamic and remote working environments. COVID-19 has ignited a rapid shift to remote work, moving people and assets outside the confines of a traditional perimeter.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots. With Digitization and Automation slowly becoming less admirable due to its lack of meaningful engagement, Marketing is appearing to become more humanlike once again. Here are my…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity™ 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

Microsoft Azure Tapped as Public Cloud Provider for Salesforce Marketing Cloud

‘By Bringing Together the Power of Azure and Microsoft Teams with Salesforce, Our Aim Is to Help Businesses Harness the Power of the Microsoft Cloud to Better Serve Customers,’ Says Microsoft CEO Satya Nadella. Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams. Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as…