Quadient Recognized as Technology Leader in CCM and Customer Journey Mapping by Global Research Firm

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Design Toscano chooses Mapp As Customer Engagement Partner To Drive Advanced Personalization And Support Improved CX

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design Toscano, to help it improve the personalization of its customer outreach. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications Design Toscano offers specialty home and garden decor, reproduction furniture and accessories, indoor and outdoor statuary, and one-of-a-kind home and garden accents. The…

Winter Update: Mapp Cloud Brings Innovations for Even More Efficiency

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data…

Mapp Opens Automation Platform for Third Party Systems

Powerful marketing workflows are enabled based on external data Mapp, the international provider of insight-led customer engagement, today announces the opening of its digital marketing platform Mapp Cloud to any third-party integrations. Through the Open Marketing Automation Platform, Mapp enables the automation capabilities of its cross-channel marketing component to be accessible to external systems. It is now compatible with data from external service providers in order to offer even easier system integration. This…

Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking,…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

PetsPyjamas Selects Mapp for Improved Marketing Personalization

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

Mapp and Kibo Commerce Announce Global Strategic Partnership

Cross-channel collaboration scales highly personalized eCommerce experiences Mapp, the international provider of insight-led customer engagement, has announced a global strategic partnership with cloud commerce solutions provider Kibo Commerce. Cross-channel retailers will benefit from the combination of Mapp's insight-led customer engagement and Kibo's leading eCommerce and personalization capabilities. The partnership will provide highly personalized eCommerce experiences and targeted cross-channel capabilities. It…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Mapp Launches Global Partner Programme

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

ActiveNav Changes the Game for Risk-Aware Organizations with Revolutionary Data Mapping as a Service (DMaaS)

File analysis software leader launches ACTIVE-Inventory to help organizations understand their data health and effectively manage risk ActiveNav, the data privacy and governance software provider, announced the launch of a new software category: Data Mapping as a Service (“DMaaS”). DMaaS will transform the way data professionals manage their data universe by giving them actionable insights that can aid in a range of risk management tasks. As part of this category creation, ActiveNav is changing the future of data mapping…

Mapp Announces Record New Sales Growth in 2020

Despite COVID-19 and Global Lockdowns, Mapp Cloud Demand Surges Mapp, one of the world's largest independent marketing platforms, announced record growth in sales for the first half of 2020. The global provider of insight-led customer engagement increased its new sales bookings by 72%, compared to the previous year. The AI-based customer analytics solution Mapp Intelligence has been the catalyst of this growth, following the acquisition of Webtrekk last year. Mapp Intelligence acts as the 'brain' of the modular marketing…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

StrategyBox Announces $2 Million In Seed Financing To Make Customer Journey Mapping

StrategyBox, a marketing analytics platform that makes it easy to understand what marketing activities drive sales, has closed a $2 million seed round with Fuel Ventures of London, England. This investment is a first in Canada for Fuel Ventures. Mark Pearson, General Partner of Fuel Ventures, said, “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Barchart Releases Commodity Data Mapping Technology within cmdtyView

Barchart, a leading provider of market data and technology services to the financial, media and commodity industries, has announced the release of new commodity data mapping technology within cmdtyView Pro. This suite of geospatial tools provides cmdtyView Pro users with powerful mapping tools to visually analyze any agricultural, energy, or advanced weather dataset in our data ecosystem. This includes local and regional grain prices, basis values, and fair value indexes along with fuel prices and advanced crop factors like…

Introhive and Deltek Partner to Further Power Project Success Through Intelligent Relationship Mapping

Introhive’s data automation and AI-powered platform combined with Deltek’s CRM bring increased productivity and higher ROI for firms Introhive has announced a new partnership with Deltek, a leading provider of software for project-based businesses, to deliver CRM enablement tools that architecture, engineering and construction (AEC) clients need to remain agile and further enhance client experience management. Together, Introhive and Deltek will offer unique functionality and business relationship tools to Deltek customers.…

M-Files for Esri ArcGIS Integrates Global Mapping Technology and Intelligent Information Management Systems to Provide a Unified User…

Solution delivers fast, in-context access to data, documents and information directly from the M-Files and Esri ArcGIS User Interfaces M-Files Corporation, the intelligent information management company, announced the general availability of M-Files for Esri ArcGIS. The solution integrates the M-Files intelligent information management platform with Esri's world-leading geographic information system (GIS) for mapping and analytics, offering a new way to manage documents and other information by integrating and using maps…

Jamie Gunn Appointed as Chief Financial Officer at Mapp

Mapp, the insight-based customer engagement platform, has announced the appointment of Jamie Gunn as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp's global operation. He will work closely with Steve Warren, CEO, Mapp, in managing Mapp's investors' interests and investments in the business; ensuring that the company is suitably funded; planning for its future; improving…