Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…

Merkle Named A Leader Among Loyalty Solutions Providers

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

Merkle Announces Two Leadership Appointments to Analytics Team

Tracie Kambies named Global Head of Analytics and Shirli Zelcer named Head of Analytics and Data, Merkle Americas Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has appointed two key senior leaders to its Analytics team; Tracie Kambies will be the global head of analytics supporting the Merkle/CXM service line, and Shirli Zelcer will be the head of analytics and data, Merkle Americas. These two key appointments will further elevate Merkle’s industry-leading…

Merkle’s 2021 Loyalty Barometer Report Reveals the Power of Rewards Programs in Building Strong Customer Relationships

Report highlights key drivers of loyalty including personalization and recognition, and discusses the impact of the events in 2020 Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and rewards programs and where brands should pivot to accommodate fluctuations in consumer preferences as a result of the events of 2020. Marketing Technology News: Craftsman+…

Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Non-endemic E-retail Playbook. The report analyzes the rise of retail media networks (RMNs) over the past 18 months and how retailers can further leverage their owned media opportunities through the integration of non-endemic (NE) advertisers. Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf According to Merkle’s Non-endemic E-retail Playbook, retailers…

Merkle Appointed by University of London to Performance Media Brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions

In collaboration with industry leaders, new report uncovers how businesses are navigating CX transformation and corresponding opportunities for growth Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its State of Customer Experience Transformation Report. Following its 2021 Customer Experience Imperatives, Merkle uncovered how executives are prioritizing their customer experience transformation initiatives. While 2020 accelerated many companies’ paths to a more…

Merkle Rebrands Aquila Insight, Completing Its Integration Into the Company’s Combined Analytics Business Across EMEA

Combined analytics business provides competitive advantage by delivering insights across all customer engagements Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has announced that it is retiring its data analytics brand Merkle Aquila. The business will now be known as Merkle. The rebrand marks the final step in Aquila’s integration into Merkle’s combined analytics offering in EMEA, which includes its market leading customer and digital analytics…

Sam Taverner Appointed EMEA Chief Growth Officer Across Merkle and Dentsu’s Customer Experience Management Service Line

Taverner takes over from Margaret Wagner to support clients deliver and accelerate customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Sam Taverner to the role of chief growth officer EMEA for Merkle, and dentsu’s customer experience management Service Line. In this role, Taverner will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across…

MarTech Interview with Simon Esland, VP Decisioning Practice Lead at Merkle

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

Merkle Releases 2021 Customer Experience Imperatives

E-book provides guidance to businesses navigating rapidly changing customer needs and expectations through customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2021 Customer Experience Imperatives, a guide to businesses navigating data and digital transformation to meet rapidly evolving customer needs and expectations. For the past 10 years, Merkle’s annual Imperatives have helped steer businesses through the changing digital…

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its new e-book titled "Architecting the Ultimate B2B Experience: The Four Brand Superpowers that Make It Happen." Drawing from interviews with business-to-business (B2B) buyers and decision-making influencers across nine countries, the e-book analyzes the key factors driving the expectations of B2C-like experiences in B2B interactions. Marketing Technology News: Infobip to Acquire OpenMarket, Creating a Leading…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Anne Stagg Named UK CEO for dentsu’s Customer Experience Management Offering and the First CEO of Merkle UK

dentsu UK & Ireland has announced the appointment of Anne Stagg as the CEO of its Customer Experience Management Line of Business (CXM), and the first UK CEO of Merkle. Anne will lead a business of 940 people at Merkle while also overseeing delivery across dentsu’s CXM Line of Business which incorporates data and analytics, CRM, commerce, media, digital experience services and B2B. She will ensure that dentsu’s data and digital transformation capabilities are combined to create the market’s leading customer experience…

Merkle Enters into Strategic Collaboration Agreement with AWS to Help Brands Deliver the Total Customer Experience

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). Through this collaboration, Merkle can help enterprises accelerate data transformation using AWS, reinforcing its commitment to helping brands deliver the total customer experience. This relationship will serve clients undergoing data modernization by providing an end-to-end accelerated cloud transformation solution. The move…

Merkle Strengthens Leadership Team Through Two Key Global Promotions

Michael Komasinski Named President, Merkle Americas; Margaret Wagner Named President, Merkle Emea Merkle, a leading technology- enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the dual role of president, Merkle EMEA and leader of the dentsu CXM LoB in…