Companies can further scale digital engagement and drive personalized experiences across marketing and sales ON24 (NYSE: ONTF) today introduced a new enterprise solution to help companies enhance audience engagement and deliver actionable insights that seamlessly integrate with sales and marketing processes. Bringing together ON24 Live and On-Demand Captioning, ON24 Intelligence, and ON24 Connect, marketers can maximize performance of their digital programs and help drive more valued sales interactions,…

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Bardy brings more than 25 years of experience in enterprise software to accelerate the company’s growth and strategic partnerships ON24, today announced that enterprise software veteran Byron Bardy has joined the company as vice president of corporate development and strategic alliances. Bardy is responsible for driving ON24’s corporate development strategy, including strategic alliances and technology partnerships globally. Marketing Technology News: Unit4 Announces Strategic Growth Buyout by TA Associates…

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

Ueda brings more than 20 years of digital experience to ON24 to help accelerate customers' digital transformation initiatives ON24, today announced that Yoshiyuki Ueda has joined the company as country manager of Japan. He is responsible for developing strategic customer relationships in Japan, helping companies transform their go-to-market approaches, and meeting customers' digital-first imperatives throughout the region. Marketing Technology News: With $800,000 Donation, Alliance Data Extends Its Support Of National…

New solution delivers on marketers' pressing need to quickly deliver immersive and engaging virtual event experiences for customers Leveraging digital events to engage with customers and prospects is a top priority for companies across many industries. To help organizations quickly deliver large-scale virtual experiences, ON24 , today announced ON24 Virtual Conference Professional (Pro) for all types of live and on-demand digital events. Virtual Conference Pro enables easy, self-service set-up of interactive, multi-session,…

The leading provider of cloud-based digital experience (DX) and MarTech RADAR company, ON24, has filed for IPO. platform ON24 has filed for IPO. In its latest official announcement, ON24 announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering (“IPO”) of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. ON24 intends to list its…

Former Oracle Cloud SVP and Citrix CMO joins ON24 as more businesses than ever embrace the company’s digital experience platform ON24, the digital experience platform provider that makes it easy to create, scale and personalize engaging experiences that drive business growth, announced that Steve Daheb has joined the executive team as Chief Marketing Officer. Daheb comes to ON24 after over two decades in marketing and sales leadership roles, including top B2B SaaS and cloud companies, most recently Oracle and Citrix.…

Drift, Integrate, 6sense and others join ON24 in a virtual, always-on trade show aimed to support next-gen revenue marketers as they build resilient growth strategies Marketers are increasingly responsible for not just generating leads, but driving true business impact. But, according to Deloitte, while 95% of marketers say revenue is the top growth metric defined by their organization, only 70% feel confident that they’re prepared to impact revenue. That’s why ON24, a digital experience platform that enables businesses…

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

Five9 CFO brings more than 35 years of financial leadership to the ON24 board ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that financial leader Barry Zwarenstein joined the company's Board of Directors. He will also serve as chair of the Board's audit committee. Zwarenstein is currently the Chief Financial Officer of the cloud contact center software company Five9 where he's led the company's financial strategy for the past eight…

Saleh becomes Chief Operations Officer to enable a 360-degree view of the customer experience ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences,  announced that Alex Saleh will lead its newly formed Revenue Operations organization, bringing sales, marketing and customer-success operations under a full-funnel strategy. Since joining ON24 in 2018, Saleh has built an industry-leading sales development and field enablement machine resulting in…

Snowflake CMO brings track record of rapid SaaS revenue growth to the company ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that transformative marketing leader Denise Persson has joined its Board of Directors. Persson is the CMO of the cloud data platform company, Snowflake, where she has steered their fast-growth trajectory for the past four years. Her leadership builds on a history of creating category-defining brands, including…

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

More than 2,500 companies now able to promote donations to the COVID-19 pandemic to their audiences across the ON24 network With companies no longer able to connect with audiences in person, digital-first events are now the new normal. In March alone, the move from physical events to digital event strategies resulted in a 330% YoY increase in the number of live webinars and virtual events powered by ON24, the leading technology company helping businesses transform their marketing and customer engagement through data-rich…

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…