Drift, Integrate, 6sense and others join ON24 in a virtual, always-on trade show aimed to support next-gen revenue marketers as they build resilient growth strategies Marketers are increasingly responsible for not just generating leads, but driving true business impact. But, according to Deloitte, while 95% of marketers say revenue is the top growth metric defined by their organization, only 70% feel confident that they’re prepared to impact revenue. That’s why ON24, a digital experience platform that enables businesses…

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

Across the board, companies have re-evaluated trade show and in-person event strategies to advance their business in a digital-first world. Seventy percent of professionals have moved their face-to-face events partially or fully to a virtual platform, and many don't see that as a short-term fix. But to be successful, marketers must not only translate their event strategies to digital, but transform both content and experience to ensure these events drive business impact. This year, ON24, a digital experience platform that…

According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that's meaningful enough for sales to take action. That's why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on…

Five9 CFO brings more than 35 years of financial leadership to the ON24 board ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that financial leader Barry Zwarenstein joined the company's Board of Directors. He will also serve as chair of the Board's audit committee. Zwarenstein is currently the Chief Financial Officer of the cloud contact center software company Five9 where he's led the company's financial strategy for the past eight…

Saleh becomes Chief Operations Officer to enable a 360-degree view of the customer experience ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences,  announced that Alex Saleh will lead its newly formed Revenue Operations organization, bringing sales, marketing and customer-success operations under a full-funnel strategy. Since joining ON24 in 2018, Saleh has built an industry-leading sales development and field enablement machine resulting in…

Snowflake CMO brings track record of rapid SaaS revenue growth to the company ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that transformative marketing leader Denise Persson has joined its Board of Directors. Persson is the CMO of the cloud data platform company, Snowflake, where she has steered their fast-growth trajectory for the past four years. Her leadership builds on a history of creating category-defining brands, including…

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

More than 2,500 companies now able to promote donations to the COVID-19 pandemic to their audiences across the ON24 network With companies no longer able to connect with audiences in person, digital-first events are now the new normal. In March alone, the move from physical events to digital event strategies resulted in a 330% YoY increase in the number of live webinars and virtual events powered by ON24, the leading technology company helping businesses transform their marketing and customer engagement through data-rich…

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue. That's why ON24 today announced it is furthering its investment internationally to best serve customers around the world. With global accounts comprising over 25%…

To Help Marketers Build and Engage Their Audience in the Age of Data Privacy, ON24 Brings Its Digital Experience Platform Directly to Canada As technology adoption accelerates and global markets become more interconnected, marketers around the world are turning to ON24, the leader in data-rich experiences that drive revenue. That's why ON24 today announced its expansion into Canada and a direct selling presence in the country, to best serve an increasing number of customers across the region. "ON24 is all about our…

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

Benchmarks Report Highlights Industry Best Practices as 86% of Manufacturers Say Webinars Lower Cost per Lead With 71% of manufacturing professionals saying that webinars help them reach target accounts, ON24 -- the leading technology company helping power manufacturing marketers -- is the core pillar of the industry's channel enablement, distributor education and demand generation strategy. The manufacturing industry is evolving as new innovations such as Artificial Intelligence and the Internet of Things become…

Company releases vertical report as ON24 emerges as the industry's go-to channel As healthcare evolves for the digital age, the life sciences industry must find innovative ways to educate and stay current with the latest technology. That's why the industry's top, global brands, including Zoetis, Roche, and Eli Lilly turn to ON24, the leading digital experience platform, for training employees and educating healthcare professionals (HCPs). Historically, life sciences companies relied on in-person meetings and symposiums…

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

With 53% of marketers reporting that it's extremely important to have access to engagement insights from webinars, there's never been a more vital time to collect key information from prospects and customers and turn these insights into action. That's why ON24, a technology leader helping companies create live, always-on and personalized digital experiences, today announced it is working with SAP to empower marketers with vital data to engage thoughtfully and authentically at every stage of the buying process. The ON24…