Ogury Launches Thumbnail Ad

Ogury, the global leader in choice-driven advertising announced the release of Thumbnail Ad, the world's first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise location within the app and provides an elegant and effective advertising experience. Built for mobile, the unit is draggable, expandable, and skippable by the user and proven to be less intrusive than traditional formats that break content consumption or create…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

Ogury Appoints Antoine Barbier as Senior Vice President of Product

Barbier to lead Ogury’s product vision and innovation Ogury, the creator of the first advertising engine driven by user choice, announced the appointment of Antoine Barbier as Senior Vice President, Product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally. “Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

Ogury Raises $50 Million USD to Lead Adtech into The Era of Digital Integrity

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users' informed choices Ogury, the creator of the first digital marketing engine driven by user choice, announced it raised $50 million USD, enabling the company to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC. GDPR compliant and CCPA prepared, Ogury intends to lead the advertising market shift from purely data-driven to consumer-choice first. Digital technology and…

Ogury Announces Major Updates to Its Consent Manager

Consent Manager’s Fair Choice Marks the Beginning of a New Era Where Mobile Users Are in Full Control of Their Data and Can Choose to Use It as a Currency to Access Quality Content Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data  to access quality content…

London-Headquartered Ogury Reaches the $100 Million Revenue Milestone

Ogury Has Also Raised $21 Million in a Series C from Existing Investors Ogury, a technology company specialised in mobile journey marketing, announces that it reached the $100 million revenue milestone in 2018. Ogury also announces that it has raised $21 million in a Series C funding round from existing investors. This Series C, as well as the major revenue milestone, further proves Ogury’s commitment to expand globally as a major technology leader specialising in mobile journey marketing. Ogury, which was only founded…

Ogury Appoints Cédric Carbone as CTO

Ogury, a technology company specialized in mobile journey marketing, announces the appointment of Cédric Carbone as Chief Technology Officer. Carbone will lead Ogury’s product, operations and development initiatives across the globe. As former CTO and part of the founding team of both Influans, a MarTech company, and Talend, a revolutionary open source data integration software vendor that attained the billion-dollar unicorn status after its successful IPO in July of  2016, Carbone brings over 17 years of experience in…

Ogury Consent Manager Unveiled to Help Publishers with GDPR Compliance

Ogury Consent Manager Is a Free Solution to Help Publishers Comply With GDPR Requirements Ogury, the world’s leading mobile data company, launches Consent Manager to strengthen its Ogury for Apps suite of solutions. This new product enables app publishers to be compliant with the General Data Protection Regulation (GDPR), which comes into effect on 25 May 2018. Read More: TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee Consent Manager allows Ogury to offer its partners a complete ecosystem of…

Ogury Appoints Elie Kanaan As CMO

Prior to Joining Ogury, Elie Kanaan Served as EVP of Marketing for Criteo and VP of Marketing for VMare Ogury, the world's leading mobile data company, announces the appointment of Elie Kanaan as Chief Marketing Officer. Kanaan will lead Ogury's marketing and communications initiatives across the globe. Brands and publishers are an important crossroads. Their users' privacy and value expectations have never been higher, while they suffer from a significant knowledge gap between these users and their journey.…

Ogury Acquires Adincube to Extend Monetization Capabilities for Mobile App Publishers

Acquisition Fuels Strategic Expansion, Helps Publishers Accelerate Commercial Growth Ogury, the leading mobile data company, announced the acquisition of Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps. Adincube uses artificial intelligence to integrate all demand partners without compromising user experiences or…

Ogury Launches Active Insights – The First Complete App Ecosystem Intelligence Solution

Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights, a complete app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's unique first-party data, leveraging real user behavior to provide true ownership and engagement metrics far beyond what is possible with existing app store metrics or in-app analytics…

Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers

Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding Results for Its New Ford Fiesta Pre-Launch Campaign. Ogury, the mobile data platform that provides the most comprehensive view of mobile user behavior globally, is today enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Sprinklr, Smartly.io, ADYOULIKE, Kenshoo, InVideo, and Ogury. Sprinklr and TikTok Launch New Advertising Partnership Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad…

Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts

Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs). Marketing Technology News: Identity Automation…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…