Ogury, a global technology leader in mobile advertising anchored in privacy protection, announced the appointment of Ossie Bayram as UK country director.
In his role, Bayram aims to increase Ogury’s position as the go-to mobile ad partner for all agencies and brands, as well as strengthening relations with local publishers.
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Bayram has more than a decade of senior level experience in the publishing and advertising industry. He has worked with some of the biggest news and magazine brands, including News UK’s The Times and The Sun, and Minute Media’s 90 Min, as well as fast-growth start-ups.
Prior to joining Ogury, Bayram worked for Schibsted, the owner of leading newspapers in Norway. Here, he took the mantle of head of advertising at Shpock, followed by UK country manager at PriceSpy. During his time at the latter, Bayram successfully revamped the UK office to drive more revenue and positive brand awareness.
Bayram joins Ogury at a prolific time for mobile advertising in the UK, which accounted for 76.2% of all digital ad spend in 2021*. Growth is being led by UK CPG brands, who will spend £2.97bn on mobile by 2023.
Founded in the UK in 2014, Ogury is now a global organization with over 450 people, including 100 engineers across 12 countries. Its success is driven by its ability to create lasting relationships with premium publishers, key media agencies and major brands like Vodafone, Mondelez, Microsoft, J&J and Nike.
Thomas Pasquet, CEO at Ogury said, “London is Ogury’s home where mobile is leading digital ad spend. This is a huge opportunity for companies who offer high performing mobile advertising with consumer privacy protection. Bolstered by a hugely talented staff now fronted by Bayram, this is a very exciting time for Ogury.”
Bayram has an impressive past working history, and his strong relationships with both publishers and advertisers will help spearhead Ogury’s growth in 2022.”
Ossie Bayram, UK country director at Ogury, commented “Ogury’s Personified Advertising Engine is a true differentiator, delivering a future-proof solution that offers the best understanding of audience behaviour available on the market, while tackling the deprecation of cookies and identifiers.”
With this sustainable approach and a culture that actively encourages grit and creative thinking, joining was a natural next step for me. I’m proud to lead a team of talented digital advertising experts, operating in an extremely vibrant UK ad market, with a huge focus on mobile growth. All the elements are in place to pursue our growth in the region.”
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