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Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

Are Americans More Likely to Listen to Podcasts Than European Listeners?

Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts  Podcasts recently have been hailed as the 'in thing', especially among millennials, who claim podcasts to be a big boon for their on-the-go lives. Podcasts are a millennial's go-to channel to procure information on politics, sports, spirituality etc. Moreso, with claims of subscriptions getting cheaper and content getting richer, the marketing strategy behind promoting podcasts does…

The UK’s Largest Hubspot Partner – The B2B Marketing Lab – Moves Into New Central London Office

The Move into New Larger Premises Comes After the Inbound Marketing Consultancy Was Recognised as the UK's Most Successful HubSpot Partner Growth-driven marketing consultancy, The B2B Marketing Lab recently announced the opening of its new central London office following a sustained period of business growth and expansion. The B2B Marketing Lab, part of the ITPR Group which also includes B2B Tech PR consultancy ITPR, and digital marketing and search agency Be Found Online, has experienced a sustained period of growth…