Understanding Personal Experience: The Missing Link in CX

You’ve spent countless hours mapping your customer journey. You’ve aligned with Product, Sales, with Customer Success, and Ops to architect the twisting winding path your prospective customers take as they interact with your brand. You’ve taken that journey and outlined the experience each team is responsible for and mapped the sentiments a customer feels as they interact and engage with the members of your team. It looks good on paper. But is that exercise enough to deliver a differentiated full personal experience to…

Outbrain Unveils QualityRating™ to Enhance Personalized Feed Experiences on the Open Web

Incorporation of the new quality metric into the Outbrain algorithm will create a superior user experience and a more robust platform for advertisers and publishers Outbrain, a leading recommendation platform for the open web, has unveiled QualityRating™, one of the most significant algorithm updates in the company’s history. QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content. Today these recommendation feeds reach more than 1…

Groupon Launches New, Personalized User Experience

Groupon, which is currently running a four-week So #@$%ing Ready campaign aimed at connecting local merchants with consumers looking to get back to some sense of normalcy, today unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat purchases. The reimagined UX follows Groupon’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again…

Epsilon and Publicis Sapient Partner with Adobe to Power the Next Generation of Personalized Customer Experiences

Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one…

Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands

Adobe, today announced that leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimize customer connections. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation “Investing in…

Catalina’s New Digital Collaboration With Walgreens To Deliver Deeper Value And A More Seamless, Personalized Shopping Experience For…

After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers on the brands and products they love, particularly in the retailer's fastest-growing categories, including…

Iterable Redefines Personalized Customer Experiences at Activate Live

Signature conference highlights key trends and technologies in a new human-driven era of marketing. Iterable, the leading cross-channel platform for unified customer experiences, today hosts its global virtual conference, Activate Live, to highlight stories, insights and strategies from the makers of some of the world’s most compelling marketing campaigns. The virtual event, airing live today until 2:30 p.m. PT, features an incredible lineup of speakers. Kicking off the conference are headline speakers …

Agillic Launches a New Fast and Advanced SMS Editor to Help Clients Deliver Personalised SMS Experiences

Danish omnichannel marketing automation software company Agillic supports its clients in delivering personalised communications. Product innovations, such as Agillic’s advanced SMS editor with an improved user interface and powerful features, help clients tap more smoothly into the benefits of personalised SMS experiences. Nils Budde, Head of Products at Agillic, notes an increased interest in personalised SMS marketing among the company’s clients: “We are experiencing massive traction towards sending out personalised…

Algonomy Enables ZALORA to Deliver Hyper-Personalized Experiences

- Asia's largest online fashion store will leverage AI-driven decisioning to personalize all customer touchpoints in real-time Algonomy, the leader in Algorithmic Customer Engagement (ACE) Solutions, today announced that ZALORA, Asia's largest online fashion and lifestyle store is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer's digital buying journey. ZALORA will leverage the personalization suite to create consistent experiences across all digital…

Demandbase Personalization Ups the Account-Based Experience (ABX) Factor

New features promise increased conversion rates and improved buyer experience Demandbase, the pioneer and leader in account-based go-to-market, today announces new powerful feature enhancements to its Personalization product. After introducing Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month, Demandbase is doubling down on its commitment to help organizations create the right experiences at the right stage for their target accounts. The new and expanded features being released…

Harry Rosen Chooses Qualtrics To Personalize Experiences And Boost Engagement For Customers And Employees

Iconic Canadian menswear brand will leverage the Qualtrics XM Platform™ to digitize and scale its retail model and deliver more targeted and personalized experiences to shoppers and employees across the business Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced that Harry Rosen, Canada's leading luxury menswear retailer, has selected Qualtrics CustomerXM™ and EmployeeXM™ to design and improve experiences across the business. The company's path toward digital…

Telge Energi Chooses Agillic to Deliver Personalised Customer Experiences to Advance Eco-Friendly Energy Solutions

Agillic, a leading Danish omnichannel marketing software company, is going to help Swedish energy company Telge Energi make consumers more conscious about the need and the benefits of sustainable energy. Telge Energi continuously experiences an increasing interest from consumers who want to reduce the CO2 emissions and environmental impact. The company will use Agillic to deliver personalised communication throughout the customer journey. Telge Energi, was one of the first energy companies in Sweden to transition away…

StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram…

New solution transforms localized print circulars for social advertisers StitcherAds, the leading platform for ad solutions and shopping experiences that drive sales on Facebook, Instagram, Pinterest, and Snapchat, announced the launch of Digital Circulars and Catalogs ahead of Super Bowl LV. The customizable solution lets grocery retailers automatically surface customers personalized product selections, with prices and sales, from their nearest store in ad units on Facebook, Instagram and Pinterest. Marketing Technology…

Algolia Acquires MorphL, Launches AI-Powered Predictive Experiences and Personalization

Algolia acquires Google DNI-funded MorphL, an AI/ML platform MorphL’s AI/ML platform to fuel Algolia’s new AI offerings Algolia’s headless, API-first “building block” approach eliminates barriers to AI implementation, helping businesses drive conversion and personalization Algolia, the leading Search-as-a-Service company, announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algolia’s new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine…

Lessor Group Counts on Agillic to Personalize Customer Experiences

Omnichannel marketing software company Agillic is going to support Lessor Group in building data-driven and personalized communication. The company offers payroll and HR solutions and operates internationally. It has made customer-centricity a strategic priority in its efforts to attract new customers, increase customer loyalty, and maximize the customer lifetime value. In recent years Lessor Group has transformed its business from a primarily product-oriented company towards a customer-centric organization. Relevant and…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

Australian Football League Selects Movable Ink to Power Innovative Fan Experiences With Personalized Creative

Partnership enables AFL to generate real-time personalized creative through email based on behavioral and contextual data Movable Ink, the leading software company powering data-activated and creative personalization for the world’s largest brands, announced it has been selected by the Australian Football League (AFL) for its platform. “The AFL is delighted to become the first Australian sports league to join the Movable Ink family,” said Trishan Naidoo, Digital Marketing Lead at the AFL. “This partnership…

Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

Leading Airline Improves Sales Conversions by 50%, Gains an All-New Window Into Online Customer Behaviors and Interests With Genesys As passengers scoured Ethiopian Airlines' website to adjust or cancel flight itineraries amidst COVID-19 travel restrictions and bans, its contact center agents knew precisely how and when to intervene. Genesys Predictive Engagement, an application that leverages artificial intelligence (AI) and machine learning, helped the airline use real-time statistics and data to engage passengers in…

Datonics Launches Audience Insights: A New Shopify App For Merchants To Create Personalized Shopping & Marketing Experiences

This unique app provides access to data on over 90% of U.S. and Canadian shoppers Leading online data marketplace Datonics has launched Audience Insights, a new app designed for merchants and available for download through the Shopify app store. Audience Insights is the only app on the Shopify app store to offer merchants a view into their customers, allowing merchants to create more personalized shopping and marketing experiences. Marketing Technology News: Slintel Raises $4.2M in a Funding Round Led By Accel…