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LiveXLive Teams With McDonald’s For This Year’s ‘Monopoly Coast To Coast Game’ As Exclusive Monopoly Rewards Music…

Marketing Activation Anticipated to Spike LiveXLive's User Base LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it would partner with McDonald's Canada in its annual 'Monopoly Coast to Coast Game' to provide an exclusive offer as part of Monopoly Rewards on mcdpromotion.ca, in the form of subscriptions to LiveXLive's Plus streaming service, usually priced at $49.99, for a limited-time offer of $19.99 (58% off a yearly…

Poly Appoints Dave Shull President and Chief Executive Officer

Plantronics, Inc. ("Poly"), a global communications company that powers meaningful human connection and collaboration, announced the appointment of Dave Shull as President, Chief Executive Officer and a member of the Company's Board of Directors (the "Board"), effective September 8, 2020. Mr. Shull succeeds Robert Hagerty, who has served as Interim Chief Executive Officer since February 2020. Mr. Hagerty will continue in his role as Chairman of the Board, and resume his membership on the Nominating and Governance and…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

RingCentral Partners with Poly to Transform Meeting Rooms with RingCentral Video

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced RingCentral Rooms for Poly, bringing the power and ease-of-use of RingCentral Video to every work space. Designed for a flexible and hybrid workforce, the powerful and intuitive RingCentral Rooms service will be built into the simple Poly Studio X all-in-one video bars. Additionally, RingCentral Rooms for Poly consolidates any workspace needs into a minimal number of devices while enabling a…

Poly Says Hybrid Working is the New Collaboration Imperative

A new report reveals that astutely navigating work practices, spaces and culture will help respond to crisis, redefine the purpose and reinvent the future of work Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, issued a new report that highlights a granular shift in focus from "place" to "purpose" of work as businesses respond to the COVID-19 crisis, redesign their operations and reinvent the way they work. Out of…

Poly Studio X Family and Poly G7500 are the First Zoom Rooms Appliances to Receive Zoom Certification

Zoom Rooms certification broadens Poly's native, purpose-built portfolio of solutions for secure, seamless video conferencing Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, today announced that the Poly Studio X30 and Poly Studio X50 video bars and the Poly G7500 video conferencing system are now the first Zoom Rooms Appliances to receive Zoom certification. As the first Android-based appliances to offer native Zoom Rooms functionality, the Poly Studio X30,…

Meredith Names Deborah Collura Vice President/GM Of Atlanta TV Duopoly

Meredith Corporation announced new Vice President and General Managers at its television stations in Atlanta and Mobile. Deborah Collura has been named Vice President and General Manager of WGCL CBS 46 and WPCH Peachtree TV – Meredith's duopoly in Atlanta – effective immediately. "Deborah has a proven track record of ratings excellence and market-share success," said Patrick McCreery, Meredith Local Media Group President. "She has a passion for journalism and multi-media content innovation that has led to multiple…

Poly Introduces Powerful New Partner Program

Poly Brings the Award-Winning Polycom and Plantronics Partner Programs Together for Innovative Program Built on Best Practices Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils a new Poly partner program that combines the award-winning Polycom and Plantronics programs under a comprehensive and convenient model that is accessible for partners at all levels. The global program features a new unified portal with easy, real-time access to all assets,…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

Poly Supercharges Microsoft Teams Experience with UC Headsets for Smart, Simple Collaboration

Poly adds to its Microsoft Teams certified wireless Bluetooth headset portfolio to help remote and office workers stay connected from anywhere Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, announced Voyager 4245 Office, a new Bluetooth headset solution with a Microsoft Teams-enabled option, further adding to Poly's broad portfolio of Teams-enabled headsets and devices. Poly offers a breadth of solutions with 15 Microsoft Teams-certified headsets and…

Take a Cue from Poly: Six Tips for a Successful Rebrand

A year ago, I was one of many who updated my LinkedIn account with my new employer: Poly. Nobody had ever heard that company name before, because we had just invented it. We brought the new brand to life through an extensive marketing campaign highlighting the new company, which was formed from the combined forces of the two companies formerly known as Plantronics and Polycom. About a year of planning went into creating and launching a new identity for our combined companies. Our vision and strategy behind the rebrand…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Poly to Deliver European Businesses Zoom Rooms-Ready Within 48 Hours

Poly Will Be Able to Ship New Hardware to Zoom Video Communications, Inc. Customers within Two Days in Partnership with Starin Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, today announces a strategic commitment to deliver its Zoom customer base Poly collaboration gear within two days. Poly is partnering with Starin Marketing Inc., a Midwich Group company, and a leading AV distributor that specializes in audio, video,…

Poly Introduces Poly Lens for Cloud-based Insights and Video Endpoint Management

Poly Lens Management and Insights Add More "Enterprise Cred" to Radically Simple Endpoints; First Step Toward Unifying Poly Management Tools in One Powerful Cloud Solution Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils Poly Lens, a new cloud-based insights and management service. Initially available in a fully supported commercial preview, Poly Lens combines seamless management and updating tools with powerful insight into how Poly devices are actually…

Poly Announces Leadership Transition

Robert Hagerty Appointed Interim CEO, Succeeding Joe Burton Board Commencing Search for Next CEO Plantronics, Inc.,  a global communications company that powers meaningful human connection and collaboration, announced that Robert Hagerty, Chairman of the Poly Board of Directors, has been appointed Interim Chief Executive Officer, effective immediately. This appointment follows Joe Burton's decision to step down as President and Chief Executive Officer, by mutual agreement with the Board. Mr. Burton will work closely with…

Poly Builds on its 50-year Heritage of Contact Center Solutions Designed to Enhance Customer Satisfaction

Poly's EncorePro Family of Headsets and MDA 500qd Series Audio Processors Round out the Broadest Range of Devices Available for Dynamic Contact Center Environments Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, announced the introduction of the EncorePro 300 headset and MDA 500QD Series audio processor. These endpoints join Poly's portfolio of voice and video solutions designed to address the needs of the modern-day contact center and ultimately enhance…

8×8, Poly and ScanSource Announce Strategic Partnership to Deliver Communications Industry’s First Comprehensive “Move to Cloud”…

Three Companies to Launch CloudFuel Program to Accelerate Transition from Legacy On-Premises Business Communication Systems to Leading Cloud Technology Platform and Equipment 8x8, Inc., Plantronics, Inc. and ScanSource, Inc. -- announced they are joining forces to help companies easily move away from legacy on-premises business communication systems to true cloud-based communication solutions. The joint global program, named CloudFuel, will accelerate the process of ensuring organizations have proven cloud technology to…

Poly Commended by Frost & Sullivan for Its Broad Portfolio and Differentiated Value in the Unified Communications & Collaboration…

Poly's breadth of smart endpoints that connect across unified communications platforms reduce the distractions, complexity, and distance in modern workspaces Based on its recent analysis of the global communications and collaboration device market, Frost & Sullivan recognizes Plantronics, Inc. ("Poly" - Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom) with the 2020 Global Competitive Strategy Innovation and Leadership Award for its strong commercial strategy, differentiated portfolio, and tight customer…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…