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Polycom

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Poly Commended by Frost & Sullivan for Its Broad Portfolio and Differentiated Value in the Unified Communications & Collaboration…

Poly's breadth of smart endpoints that connect across unified communications platforms reduce the distractions, complexity, and distance in modern workspaces Based on its recent analysis of the global communications and collaboration device market, Frost & Sullivan recognizes Plantronics, Inc. ("Poly" - Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom) with the 2020 Global Competitive Strategy Innovation and Leadership Award for its strong commercial strategy, differentiated portfolio, and tight customer…

Mautic Expands Executive Team with Addition of John Montgomery as Chief Customer Officer

Leader in Open Marketing Automation Welcomes Operations and Customer Success Leader as Global Demand Increases Mautic, the company that provides the world's only Open Marketing Cloud, announced that John Montgomery has joined the leadership team as the new Chief Customer Officer. Previously, he was Chief Operating Officer at Layer, and before that, SVP of Customer Success and Professional Services at Applause. Montgomery brings elite experience in building customer-driven teams focused on growth and retention. "Mautic…

Plantronics to Acquire Polycom for $2 Billion

Creating the Communications and Collaboration Gold-Standard So Good Ideas Are Seen and Heard Plantronics, and Polycom announced that they have entered into a definitive agreement under which Plantronics will acquire Polycom in a cash and stock transaction valued at $2.0 billion enterprise value. The transaction has been unanimously approved by the boards of directors of both companies, is subject to regulatory approvals and other customary closing conditions, and is expected to close by the end of the third calendar…

Marketing Veteran Heidi Melin is the New CMO at Workfront

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…