Poly Commended by Frost & Sullivan for Its Broad Portfolio and Differentiated Value in the Unified Communications & Collaboration Device Market

Poly’s breadth of smart endpoints that connect across unified communications platforms reduce the distractions, complexity, and distance in modern workspaces

Based on its recent analysis of the global communications and collaboration device market, Frost & Sullivan recognizes Plantronics, Inc. (“Poly” – Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) with the 2020 Global Competitive Strategy Innovation and Leadership Award for its strong commercial strategy, differentiated portfolio, and tight customer focus. Poly is a unified communications and collaboration company uniquely positioned to empower people to collaborate anywhere, on any platform, and in more meaningful ways with a broad range of products and services for alliance partners, channel partners, and customers. It works closely with industry leaders like Microsoft, Amazon, Google, and Zoom and adopts an open-architecture approach that ensures seamless connection among users of all the best technologies. Its full suite of suite of enterprise solutions includes video, conference, desktop phones, headsets, software, and services.

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Plantronics acquired Polycom—an established leader in phone and video conferencing—and formed Poly in March 2019. Poly has many strategic differentiators including one of the largest installed bases of enterprise audio and video communications endpoints in the world. It also has a rich ecosystem of technology and channel partners comprising UCC partners, telcos and next-gen service providers, audio/video integrators, video conferencing-as-a-service (VCaaS) providers, distributors, specialized resellers, direct marketers, and retail outlets. Furthermore, its internal software, analytics, IoT, and services synergy have resulted in innovative technologies that can transform the workplace.

“In today’s ever-evolving work environment, more businesses are moving to cloud and open architectures to reduce cost yet increase functionality for communication infrastructure and endpoints. In the realm of enterprise communications and collaboration endpoints, this translates to intelligent devices that can deliver the experience both the service provider and the customer want at an affordable price,” said Alaa Saayed, ICT Industry Director. “Poly is one of the few companies in the market positioned to deliver on this next wave of UC transition with one of the broadest portfolios of comprehensive products and services.”

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The company focuses on four distinct areas of innovation while expanding its total addressable market in core businesses:

  • Reimagining intuitive workspaces for everyone, regardless of users’ generation or work style
  • Helping people collaborate, no matter what collaboration devices and platforms they prefer
  • Designing mobile-first solutions for the modern office
  • Advancing cloud services that help IT professionals and end users get more out of their devices

“Poly aims to be the solution of choice whenever and wherever collaboration clouds reach people,” noted Saayed. “With a greater focus on marketing, Poly is expected to continue to strengthen and expand its new brand recognition within businesses seeking a one-stop shop for modern and innovative enterprise communications and collaboration devices.”

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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