The Aisleonetm Personalization Intelligence Engine Delivers a 1-To-1 Grocery Shopping Experience That Builds Lasting Loyalty and Multiplies Basket Size, Both in Store and Online
Mercatus, a leading provider of digital commerce solutions for grocery and other retail verticals, announced that its AisleOne personalization intelligence engine is now available as an enhancement to the Mercatus platform. AisleOne taps into shopper data and behavior and uses machine learning algorithms and artificial intelligence to serve relevant product content to loyalty customers, boosting customer satisfaction, retention and purchases.
“With AisleOne available as an enhancement to the Mercatus platform, grocers get a scalable solution, powered by a platform with both the transactional inputs and the holistic engagement experience necessary to create a truly personalized experience.”
AisleOne on the Mercatus Integrated Commerce Platform enables grocers to unlock the true power of 1-to-1 personalization. Utilizing a deep well of shopper data from online and in-store inputs, AisleOne automatically generates personalized catalogs and search results tailored to each individual shopper. Additionally, AisleOne instantly serves personalized product suggestions based on basket, past purchase and adjacent profile data to ensure relevant choices. This level of personalization — unique to the Mercatus platform — enhances the overall shopping experience and translates into a faster, more enjoyable checkout process that boosts both shopper frequency and basket size.
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“Shoppers expect and appreciate personalization, but grocers don’t always have the data, systems and permissions to drive an effective level of unique interaction,” says Sylvain Perrier, president and CEO, Mercatus. “With AisleOne available as an enhancement to the Mercatus platform, grocers get a scalable solution, powered by a platform with both the transactional inputs and the holistic engagement experience necessary to create a truly personalized experience.”
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Mercatus-equipped grocers have the ability to add AisleOne to their Mercatus digital commerce experience on both desktop and mobile. The platform is entirely retailer branded and controlled, to give shoppers a consistent and rewarding experience from start to finish. With the addition of the AisleOne personalization intelligence engine, grocers also have full transparency into and control over their customers’ data and product recommendations.
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