STRATACACHE Announces Strategic Technology Partnership with Hakuhodo DY Holdings

Leading global marketing technology solutions provider STRATACACHE announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation. This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more…

STRATACACHE Announces SuperLumin Will Demonstrate Content Acceleration Technology at Microsoft Ignite 2019

SuperLumin will demonstrate enterprise content acceleration and caching solutions at Microsoft Ignite, "Microsoft's annual gathering of technology leaders and practitioners." From boosting internet performance to optimizing bandwidth and network security, SuperLumin provides a faster, richer quality experience for online and offline visitors. SuperLumin, part of the STRATACACHE family of marketing technology companies, leverages the most advanced technology available to minimize bandwidth consumption, eliminate unnecessary…

Io-Tahoe Asks Strata London Attendees to Regard GDPR As Opportunity to Create Transparency and Trust with Customers

Machine-Learning Based Data Discovery: A Key Element in Helping Firms Comply with the New Regulation While many attendees at this week's Strata conference in London may be scurrying to deploy last-second compliance measures with the upcoming General Data Protection Regulations (GDPR), one exhibitor will ask them to look at GDPR as a "silver lining," and embrace it as a way of gaining a potential competitive advantage. Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery, will showcase its platform…

Google to Acquire Velostrata, a Leader in Enterprise Cloud Migration Technology

Google Recently Announced the Agreement to Acquire Velostrata Google announced that it has entered into an agreement to acquire Israel-based Velostrata, a leader in enterprise cloud migration technology. As more and more enterprises move to the cloud, many need a simple way to migrate from on-premises and adopt the cloud at their own pace. This helps them take advantage of what the cloud has to offer—speed, scalability, and access to technologies like advanced data analytics and machine learning. Also Read: Move…

STRATACACHE Announces Acquisition of X2O Media from Barco

X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O. After its acquisition in 2014, X2O became part of Barco's Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top-tier customers including John Deere,…

Anodot to Showcase Raw Streaming Data to AI-Based Analytics and Exhibit at O’Reilly’s Strata Data Conference

Anodot and AWS Will Discuss Complexities and Best Practices for Creating a Real-Time Machine Learning-Based Data Analysis Pipeline with Kinesis Anodot, the AI-powered analytics company, will exhibit and demonstrate its unique AI analytics solutions at the O'Reilly's Strata Data Conference in San Jose, CA on March 6-8. Additionally, its Co-Founder and Chief Data Scientist, Ira Cohen, will speak alongside Amazon Web Service's Solution Architect and Principal Business Development Manager, Roy Ben-Alta at its session on…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020

Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at "the largest AV and systems integration show in the world," Integrated Systems Europe (ISE) 2020. Solutions from Scala's full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Workato Partners with Snowflake to Provide In-Context Insights for Intelligent, Real-Time Business Actions

Workato, the leading enterprise automation platform, announced a partnership with Snowflake, the data warehouse built for the cloud, to bring fast, actionable insights to business users. The partnership enables Systems Teams to load data into Snowflake from any source - cloud apps, on-prem databases, ERPs, files, and more. Additionally, business users, including sales, marketing, finance, and customer support teams, are then able to quickly access business insights from their primary app (like Salesforce, NetSuite), rather…

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

TigerGraph Carves a New Niche with $32 Million Funding, Market Expansion and Latest Product Launch

In a series of announcements that are backed by customer growth and unprecedented revenue boost, TigerGraph announced the general availability of TigerGraph Cloud, a new funding round worth $32 million. These are marked with new footprints in Europe with expansions in offices and senior leadership. As part of the expansive drive in its Operations, TigerGraph announced the appointment of Martin Darling as GM for EMEA and Zeljko Dodlek as Director of Sales for DACH. The company also announced the opening of new offices in…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

SAP Makes Its Next Move in the Platform Game

SAP SE announced more powerful platform capabilities and embedded intelligence in applications, setting customers on the fastest path to turn data into business value. The announcement was made at the SAP TechEd conference being held September 24–26 in Las Vegas and the Strata Data Conference being held September 23–26 in New York City. "There is growing demand from our customers and partners to easily extend and integrate their solutions as well as build completely new apps," said Juergen Mueller, chief technology…

MarTech Interview with Frost Prioleau, CEO at Simpli.fi

"Over the course of the next year, we expect Machine Learning to move upstream to further optimize cross-channel media planning." Tell us about your role and journey into Technology. What inspired you to start Simpli.fi? We were inspired to start Simpli.fi based on the belief that advertisers could benefit greatly from targeting audiences in a more granular and transparent way than using the legacy approach of targeting audiences with opaque, prepackaged audience segments. We launched our platform to target using…

Neuromarketing 101: Neurocreativity is Changing How We Create Content

Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior. Nearly everyone is a photographer and…

FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to…

Scala Announces the Release of Scala Enterprise 11.07

Scala announced the latest release of its core digital signage platform, Scala Enterprise version 11.07, featuring bolstered software security. Scala, part of the STRATACACHE family of marketing technology companies, has focused on improved security enhancements with version 11.07, including enabling authentication using single sign-on (SSO) and secure password enforcement through stricter policies. This release also introduces four new umbrella features for Content Manager, Scala's content scheduling and management…

New O’Reilly Report Explores Tools and Best Practices for Advanced Analytics and Artificial Intelligence

Global Survey Sheds Light on Evolving Data Infrastructure as Enterprise Organizations Get Serious about Machine Learning and AI O’Reilly, the premier source for insight-driven learning on technology and business, announced the results of its “Evolving Data Infrastructure” survey, which explores the tools companies are using for their advanced analytics and Artificial Intelligence (AI) projects – and the best practices they have acquired along the way. #DataInfrastructure research by @OReillyMedia finds companies…