Marketing Technology Highlights of The Week: 17th-May-2021 Featuring Microsoft, Alteryx, Taboola, Auth0 and more!

Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips, insights and martech happenings from this weekly highlight: ______ MarTech Quote-of-the-Week! The future of martech will be about consolidation. There are far too many tools today and it makes our job harder, not easier, when we have to wade through all of them, try them out, etc. I think…

Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign…

Oracle Moat Analytics Becomes the First Third-Party Measurement Provider to Integrate Directly Within Taboola Ads Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working with Taboola. Marketing Technology News: BigID Offers Big Data Leadership Training at Summer School for CDOs Oracle…

Taboola Adds 2 New Board Members to Its Board of Directors, Technology and Media Industry Veterans Deirdre Bigley and Lynda Clarizio

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the appointment of two new members to its Board of Directors. Technology, advertising and publishing industry veterans Deirdre Bigley and Lynda Clarizio have joined Taboola's Board of Directors, effective April 2021, bringing a wealth of experience in business strategy and operations. Marketing Technology News: The Winning Seat Announces Partnership with SES Media Group Deirdre Bigley …

Taboola Launches New Service on Samsung Brazil Mobile Devices

Partnership offers Taboola News content and news curation service to users of the Samsung Internet Browser Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced that Samsung Brazil selected Taboola News as a partner to integrate relevant content from Taboola's premium publishers on mobile phones and other user touch points. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development The new…

Reach PLC Signs Multi-Year Renewal Deal With Taboola and Launches Mid Article Placements

Reach will use Taboola's platform across their entire network of sites including the Mirror, Express, Daily Star, and OK! Magazine Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which delivered 15 billion page views in 2020. Marketing Technology News: NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN…

Taboola Drives Advertising Success For More Than 100 Women-owned Businesses As Part Of #RecommendHER Program

Company Offered $500,000 In Free Advertising To Women-owned Business As Part of International Women's Day and Women's History Month Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this global initiative during March 2021, providing $500,000 of free advertising on its network to women-owned businesses.…

Taboola And Dennis Publishing Reach A Decade In Partnership, Sign Multi-Year Contract Renewal

Dennis will use Taboola's products including Feed, Explore More and Audience Exchange to drive engagement and revenue across multiple sites and sectors Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a month – to drive engagement and audience numbers. Dennis was one of the first enterprise publishers…

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers

New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration According to industry…

Taboola Gives $500,000 In Free Advertising To Women-owned Business As Part of International Women’s Day and Women’s History…

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of free advertising on its network to women-owned businesses. Marketing Technology News: Newly Emerging Social Media Platform YoReSpot Dedicated to Unity and User Safety This initiative empowers women-owned businesses to make a larger impact during Women's History Month and …

Taboola Introduces a Way for Publishers to Personalize their Digital Properties Based on Reader Loyalty Levels, Using Deep Learning and AI

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new addition to its suite of segmentation and personalization offerings for publishers. According to industry data, 70% of publishers personalize their content for readers and a large percentage plans to do so moving forward. Publishers partnering with Taboola will have access to new loyalty features as part of Taboola's personalization and segmentation suite. This includes a proprietary…

Sinclair Broadcast Group Signs Multi-Year Renewal Deal With Taboola

Integrates Taboola's Mid-article Video Placements to Drive Revenue and Optimize Engagement Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced the renewal of its partnership with Sinclair Broadcast Group (Sinclair), a diversified media company and leading provider of local sports and news. The partnership will result in Sinclair using Taboola's discovery platform and suite of products across their television station sites including its ABC, CBS,…

Taboola joins Snap, Instagram, and Twitter in Introducing “Stories” Offering, Now For The Open Web

Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

Kendago Extends Multi-Year Strategic Partnership With Taboola

Taboola, the world's leading discovery platform, announced a long-term strategic partnership with Kendago, a leading digital advertising agency that scales direct-to-consumer brands like Trim Down Club, VShred and G-Plans. Taboola's platform enables brands to capitalize on AI and machine learning to reach consumers at scale across premium editorial sites to support brand awareness and acquisition goals. Kendago used data insights from Taboola Newsroom, which taps readership data from more than 1.4 billion users each…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

Taboola Launches The Taboola Creative Shop

Taboola announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click-through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Taboola and Outbrain Call off Their $850M Merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than $2 billion. The news of the cancellation had been rumored in the Israeli press (and tipped to me by Avihai Michaeli, a Tel Aviv-based senior investment banker and startup…

Taboola Brings COVID-19 News From The World’s Most Trusted Premium Publishers to Millions of Users, Partnering with América Móvil, Top…

 Taboola, the world's leading discovery platform, announced new integrations for Taboola News with the world's largest mobile device manufacturers and carriers, which place aggregated news content about COVID-19 from trusted news publishers and sources at the hands of tens of millions of users. Today, Taboola News expands its offering by enabling device manufacturers and carriers to place critical COVID-19 updates in more prominent positions for readers to easily access within their devices. Marketing Technology News:…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…