New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at…
Read More...

Vistar Media, the global provider of software for digital out-of-home (DOOH), announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to…
Read More...

Digital Advertising Integration Connects Brands to Highly Affluent Audience Edison Interactive (EI), a leader in content management systems (CMS) for connected devices, announced that Vistar Media, the global leader in software for…
Read More...

Momentum signifies adoption of programmatic as key component of OOH strategy globally Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year,…
Read More...

INEO's Media Network will connect to Vistar Media's programmatic advertising platform to provide brands and marketers with an inventory of targeted, analytics-based retail advertising locations. INEO Tech Corp., the innovative developer…
Read More...

Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
Read More...

Velocity adds 1,000 screens through Vistar's SSP with further expansion planned in 2022 Velocity, A Managed Services Company that provides IT managed services through network management, voice and data connectivity, along with digital…
Read More...

Mark Putrino, a Chartered Market Technician, is sharing his weekly winning trade ideas. Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of…
Read More...

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a…
Read More...

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available…
Read More...

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding…
Read More...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This…
Read More...

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics…
Read More...

With Rapid Advancements in Targeting and Measurement, and a Surging Interest in Buying DOOH, the Programmatic Technology Leader Is Slated to Continue Its Impressive Growth in 2020 With 35 consecutive quarters of growth, the meteoric…
Read More...

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the…
Read More...

Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading…
Read More...

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media…
Read More...

Aquila On-Demand handles the transcoding, transformation, packaging, and delivery of Movistar+’s on-demand content, more than doubling the current media processing speed Ensures continual enhancements to the Movistar+ user experience with…
Read More...

Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Marketing Technology News: NSAV Announces…
Read More...

Advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today…
Read More...