X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based …
The Missed Opportunities in Today’s B2B Marketing Funnel
A lot of brands say that they put the customer at the center of their organizations, but most marketers know …
TechBytes with Robert McGovern, CEO at PreciseTarget
What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? …
‘200 Ways to Use Alexa’ Reveals Little-known Skills to Interact with Alexa-Enabled Devices
New Book from Voice-tech Expert Bradley Metrock Is an Essential Resource for All Amazon Alexa Users From finding the cheapest …
MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI
"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational …
TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud
You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP …
TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi
Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business …
Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration
Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for …
How to Succeed in Marketing to the Connected Consumer
From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal …
How to Optimize Video for Social Media Marketing
Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for …
TechBytes with Gary Warech, SVP at Comscore
Tell us about your role and the team/technology you handle at Comscore. I am the Senior Vice President, Comscore Brand …
Don’t Shoot the Messenger: How Chat Apps Became Political
During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app …
MarTech Interview with Robert McGovern, CEO at PreciseTarget
"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey …
TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor
Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) …
MarTech Interview with Shane Phair, CMO at Campaign Monitor
"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us …
MarTech Interview with Tom Aitchison, CEO at Swrve
"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." …
What Desktop Security Vulnerabilities Mean for Your Business Marketing
Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need …
Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You
For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are …
MarTech Interview with Brad Agens, Founder at Glocally
"As visual recognition improves and offers more relevant results, AI will be able to identify better content creators for brands …
How to Increase Your Productivity with Proper Time Management?
Do you feel the need to become more organized and productive? Are you spending your day in some dizzy activity …