RICOH Tours Adds Advanced Online Advertising Technology in Its Platform

New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real estate technology adds a new and industry’s only feature to the RICOH Tours virtual tour platform. The advanced online advertising technology allows real estate professionals to display targeted 360° interactive banner ads for their listings and businesses leading to improved advertising performance. The 360° interactive banner ads appear on web and mobile websites based on consumers’ location…

Boost.ai Expands Conversational AI Platform Functionality with Zendesk Integration

Zendesk Customers Can Take Advantage of Boost.ai’s Market-Leading Self-Learning AI to Develop and Deploy Artificially Intelligent Virtual Agents in Less Than 10 Days Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, announced the ability to integrate its user-friendly conversational AI platform into Zendesk, Inc.’s flexible and powerful customer engagement software. Available now on the Sunshine Conversations marketplace, the new integration gives Zendesk’s 160,000+ customers access to…

Nuxeo Recognized as a Visionary in the Gartner Magic Quadrant for Content Services Platforms

Nuxeo, developer of a leading cloud-native Content Services Platform, announced it has been named a Visionary in the Gartner Magic Quadrant for Content Services Platforms (CSP) for the fourth year in a row. Gartner analysts evaluated multiple vendors based upon their completeness of vision and ability to execute. Nuxeo believes it was positioned as a Visionary in the 2020 report because of its modern and flexible architecture, advanced AI-capabilities, and powerful low-code functionality to support complex application…

TeamMate and netsapiens Integrate SNAPsolution UC&C Platform with Microsoft Teams

netsapiens, a B2B provider of unified communications, collaboration (UC&C), and contact center (CC) solutions for service providers, announces that it has partnered with TeamMate Technology to integrate its SNAPsolution platform with Microsoft Teams. The integration means netsapiens' UC&C platform can be activated as a softphone for any Microsoft Teams User on a netsapiens UC&C solution. As reported in Business Insider, MS Teams is fast becoming a communications and collaboration tool of choice for businesses…

Tiger Pistol Earns the Prestigious Digiday Honor of “Best Social Marketing Platform” for Second Year in a Row

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Mountaingate Capital Platform MeritDirect Completes Second Add-On Acquisition

Mountaingate Capital portfolio company MeritDirect, the leading provider of B2B data and performance marketing solutions, has announced that it has completed the acquisition of 180byTwo, a leading Account-Based Marketing Technology, and Audience Solutions Company in Clearwater, FL. This is the second acquisition this year for MeritDirect. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) With this acquisition, MeritDirect, as a world class data-driven marketing solutions organization,…

Near Acquires Location Intelligence Platform Teemo

Near, the world's largest source of intelligence on people and places, announced it is acquiring Paris-based location intelligence platform, Teemo. The strategic acquisition of Teemo will enable Near to offer more advanced data intelligence products, including audience curation and data-driven marketing capabilities, to customers in the European market. The move will also help Near firmly establish its position to service global companies headquartered out of Paris. Marketing Technology News: Criteo Integrates with Oracle…

Pandemic Underscores Growing Need for Anti-Fraud Technology

As pandemic-fueled fraud reaches new heights, SAS and the ACFE commemorate International Fraud Awareness Week's 20-year anniversary As the global coronavirus pandemic rages on, another costly pandemic has taken shape. According to the Association of Certified Fraud Examiners (ACFE), 77% of members surveyed reported increasing levels of fraud amid COVID-19 disruption, one-third of them describing it as significant – and 92% expect it to climb further still. Marketing Technology News: Fuze Named A Visionary In The 2020…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tethr (Customer Experience), Miva (E-commerce), XANT (Sales Engagement), Cohley (Content), Revcontent (Content Marketing). The Northridge Group and Tethr Announce Strategic Partnership The Northridge Group, Inc., an industry leader in contact center and customer experience consulting, and Tethr, the market’s most advanced conversation intelligence platform, announced the formation of…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

Tricolor Deploys an Advanced Omnichannel Contact Center With Orange Business Services

Russian digital services operator Tricolor has turned to Orange Business Services to modernize its customer service activities, leveraging technology from Genesys, a global leader in cloud customer experience and contact center solutions. Tricolor provides digital services, including satellite television and video streaming, for 12.2 million households throughout Russia. By deploying Genesys Engage, the omnichannel and multi-cloud customer engagement solution to be used by hundreds of operators, Tricolor can now interact…

TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement

TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already using the data to go beyond household data to person-level measurement. Several converging factors are changing the way viewers watch and engage with TV ads. The TV industry is increasingly fragmented and viewers have more choices than ever. They choose when, where, and how to watch TV.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

Adsonica Introduces Sound Images on BigCommerce Platform

By adding sound to product images merchants can realize a 3X improvement in revenue and conversion Adsonica, the leading software-as-a-service (SaaS) sound image platform, announced that it has partnered with BigCommerce to deliver product images with embedded sound for their 90,000 merchants worldwide in time for the holiday selling season. Named Sonic Commerce™, the service is immediately available through the BigCommerce App Marketplace and on other platforms over the coming weeks. Marketing Technology News: xTuple…

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today's evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…