Atlatl Software Announces Collaboration Between Oracle CPQ Cloud and Atlatl’s Visual and Augmented Reality Product

Atlatl is Working with Oracle to Provide Customers a Near-Seamless Visualization Product Integration with Oracle CPQ Cloud Atlatl Software, a leading provider of 3D and augmented reality configuration software for manufacturers and Silver level member of Oracle PartnerNetwork (OPN), announced a collaboration with Oracle Configure, Price, Quote (CPQ) Cloud, part of the Oracle Customer Experience (CX) Cloud Suite. Atlatl's product offerings simplify the manufacturing sales process through rules-based engineering…

Augmented Reality and Virtual Reality Are on the VRge of Growth, Says IDC

IDC Anticipates the Overall Market Will Return to Growth over the Remainder of the Year Worldwide shipments of augmented reality (AR) and virtual reality (VR) headsets were down 30.5% year over year, totaling 1.2 million units in the first quarter of 2018 (1Q18), according to the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. Much of the decline occurred due to the unbundling of screenless VR headsets during the quarter. For much of 2017, vendors bundled these…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Showpad Recognized in 2020 Gartner Market Guide for Sales Enablement Platforms

Showpad, the leading sales enablement solution, has been included among 15 total vendors in the August 2020 Gartner “Market Guide for Sales Enablement Platforms.” The sales enablement space continues to experience rapid growth. According to the report, “revenue in the sales enablement market came to $1.247 billion in 2019, an increase of approximately 20.3% over the prior year.1” Additionally, the onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage…

Threekit Launches Salesforce CPQ Connector to Deliver Amazing 3D and AR Customer Experiences

Salesforce CPQ Users Can Now Visualize Products in 3D and AR During the Quoting Process to Drive More Confidence, Faster Sales Velocity, in eCommerce Experiences. Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer, is thrilled to announce that its Salesforce Configure-Price-Quote (CPQ) Connector is now live in the Salesforce Appexchange. Threekit’s next-generation 3D and AR solution help brands on Salesforce CPQ accelerate deals,…