Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hiverlab (Augmented Reality), Ware2Go (E-commerce), Genesys (Customer Experience), Salesforce (Marketing Cloud), and Attentive (Mobile Marketing).
Hiverlab, a media technology company based in Singapore with global partnerships focusing on immersive technology, has launched its new augmented reality (AR) webcasting mobile app for Android and iPhone. RealityCast offers native Android support for live streaming platforms such as Facebook Live and YouTube. It is also compatible with Zoom, Google Hangouts, Skype, and other webcasting platforms via screen share. The app is targeted at event organizers, presenters, and studios looking to leverage the latest technology to deliver next-generation audience experiences (either pre-recorded or live streamed).
Ware2Go a UPS company that helps merchants simplify fast delivery to customers, announced a new e-commerce partnership and integration with Google Shopping. The integration will dynamically display free, fast delivery promises within merchants’ Google ads, based on real-time inventory availability across Ware2Go’s fulfillment network. These annotations will help merchants optimize ad efficiency using Google Shopping, driving revenue by advertising-free, fast shipping offers much earlier in the buyer’s journey, including at the point of initial product research via Google Search.
Genesys, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of customer context across every touchpoint. This will revolutionize how contact center and other business leaders leverage insights to enable more intelligent, continuous and individualized customer engagement. As a Premier partner in the Adobe Exchange program, the company is collaborating with Adobe to help organizations realize the Genesys vision of Experience as a Service(SM).
Attentive Announces Integrated Text Message Marketing App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
Salesforce Customer 360 Platform, Resilient Business Model, and Customer-First Approach Driving Strong Performance
Businesses are extensively leveraging Cloud, AI and Customer Success Management platforms to amplify their digital transformation paths, creating innovative tactics and approaches to align their business goals in a heavily crowded ecosystem. Today, almost every business group is using at least one Cloud product, and the number increases as the size and revenue of the companies grow.