Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP).
Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year software veteran who currently serves as a director of TangoCard, Inc., and Shiftboard, Inc. Kevin previously held the roles of President and Chief Operating Officer at Avalara.
Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director, to further expand its senior leadership team and accelerate the company’s global growth strategy.
Box, Inc., a leader in cloud content management, announced the addition of intelligent, automated classification to Box Shield, the company’s advanced security solution for protecting content in the cloud. Leveraging advanced machine learning, Shield can now automatically scan files and classify them based on their content, helping businesses detect and secure sensitive data without getting in the way of work.
Mastercard and Microsoft Corp. announced a collaboration to shape the future of digital commerce, drive startup innovation and enable financial inclusion. The collaboration will accelerate Mastercard Labs’ cloud native research and development activities, enabled by Azure and AI, to advance Mastercard Labs’ mission to de-risk and commercialize emerging technologies and platforms for digital commerce. Through access to technical expertise and cutting-edge technologies, Mastercard’s partners will be further empowered to build and securely scale new solutions.
Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney, and Monster Worldwide as well as leading agencies and mid-sized brands, use the company’s platform to better engage and drive revenue from consumers.