Blippar Accelerates International Growth With New Senior Leadership Hires
Blippar appoints Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director
Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director, to further expand its senior leadership team and accelerate the company’s global growth strategy.
Emma WitkowskiA seasoned media executive, Emma has worked with some of the industry’s biggest agencies and brands over the past 20 years including Facebook, Nissan, Lionsgate, Nordstrom, and Nestlé. Emma previously worked at Mindshare, where she was responsible for leading the company’s Digital Investment across the West Coast and Atlanta. She has also been recognised on the Cynopsis Digital IT List as one of the most innovative executives in digital media and will work alongside Blippar’s Chief Commercial Officer in the US, Keith Curtin.
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Steve has held commercial leadership positions in the advertising and technology sector for over two decades. As Chief Commercial Officer at Inskin Media, he grew an international commercial department from inception to $40 million turnover across seven markets during his nine-year tenure. Steve has also been the Chairman of the IAB Video Council and a Board Member of the International Advertising Board. More recently, he has been consulting with Adtech start-ups and early-stage businesses, advising on commercial strategy and execution.
Commenting on her appointment, Emma Witkowski, VP Sales, North America at Blippar said: “’Brands are always thinking about how they can creatively engage consumers and with the evolution of technology, specifically smartphones, AR can deliver on this problem. Blippar has been an innovator in the space for the last decade and I’m excited to help them further partner with agencies and brands. Given the current global climate, AR provides an opportunity for marketers to deliver a valuable interactive experience for consumers.”
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Steve Doyle, UK Sales Director at Blippar commented:
“The opportunity to reawaken this sleeping giant was too good to turn down. With advances in tech around 5G, the time couldn’t be more right for the AR world to emerge into the mainstream. In a world of increasing choice, advertisers are looking for innovative ways of connecting with consumers at home, and AR offers a potential that is unrivalled.”
Faisal Galaria, CEO of Blippar commented:
“Blippar has achieved incredible growth over the last nine months as demand for our industry-leading AR creation platform has soared across multiple markets. With their unrivalled industry knowledge and experience, Emma and Steve will be fantastic additions to our world-class team and will be instrumental in expanding our client base and fulfilling demand in both the US and UK.”
Last week, Blippar delivered the world’s first smartphone launch entirely in AR live for OnePlus Nord; the latest mobile phone from premium technology brand OnePlus. The ground-breaking launch event was created using Blippar’s industry-leading AR creation technology and studio to deliver a 26-minute, highly interactive and immersive digital experience, streamed live to hundreds of thousands of viewers simultaneously around the world.
Blippar remains the AR creation platform of choice for global brands and agencies with current clients including Kellogg’s, Proctor & Gamble, Lavazza, Savvas Learning Company, and the US Postal Service.
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