Augmented Reality

Blippar, the leading Augmented Reality (AR) technology company, announced it has closed a $5 million funding round. The pre-Series A round was co-led by Chroma Ventures, the investment arm of Paddy Burns’ and Chris van der Kuyl’s gaming company 4J Studios, and West Coast Capital; the private equity arm of Scottish entrepreneur Sir Tom Hunter and family. Canadian entrepreneur Anthony Lacavera also contributed to the round through his Globalive Capital investment firm. The new investment reinforces Blippar’s position as…

First Tube Media, a branded live content innovation platform that delivers a continuous flow of premium video content resulting in clear ROI, announced today that it has selected to partner with Imagine AR to bring augmented reality to its exclusive livestream programs. The new AR capabilities will premiere at Grubhub Sound Bites next episode, featuring three-time Grammy winner Megan Thee Stallion, King Princess, and Noah Cyrus on March 26 to celebrate Women's History Month. "As we push the limits of…

We’re announcing the expansion of our skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. Skin tone ranges is a Pinterest-exclusive feature that allows Pinners to refine their beauty-related searches based on a set of skin tone ranges. Applying this filter updates your search results to show content that is similar to the skin tone range you’ve selected. Pinterest is one of the biggest…

Strax Networks Inc., makers of the enterprise AR messaging and media platform, StraxAR™, are announcing the launch of a globally accessible new generation of functionality for NFTs by unlocking augmented reality experiences and interactive "calls to action" directly on the NFT.  This StraxAR™ platform addition is available now for artists, musicians, filmmakers, and other creators and will enable them to build unique AR experiences triggered by their NFTs. Marketing Technology News: Netflix’s Biggest Competitor is Disney+…

8th Wall Celebrates This Recognition with Its Developers and Partners Who Have Used Its WebAR Development Platform to Make the Web a Powerful Place for Augmented Reality 8th Wall, the leader in web-based augmented reality (WebAR), has been recognized by Fast Company as one of the Top 10 Most Innovative Companies in Augmented Reality and Virtual Reality as part of the publication’s prestigious list of the World’s Most Innovative Companies for 2021. Marketing Technology News: Alation Launches New Company…

New solution suite helps companies optimize product designs, create better user experiences and accelerate go-to-market speed R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, announced a suite of 3D solutions to help manufacturers and retailers create rich user experiences and accelerate go-to-market speed. Designed to leverage the power of emerging technologies, such as 5G and spatial web for the Internet of Everything (IoE), RRD’s end-to-end 3D suite features…

Nextech AR Solutions, a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences and events, today announced that the Company has joined the Interactive Advertising Bureau (IAB) AR Board, the leading trade association with more than 650 leading media companies, brands, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. Marketing Technology News: How to Start Creating…

Everest Group reports that 89% of enterprises are adopting digital technologies to redefine their customer experience (CX) strategy. The CX services market is expected to expand at a compound annual growth rate (CAGR) of 20-22% through 2025. Although the current focus remains on CX, employee experience (EX) is taking center stage, driven by the pandemic and evolving expectations of millennials and Gen-Z. As enterprises grapple with post-pandemic business models, addressing employee experience to solve for productivity…

Seek, a leader of web-based Augmented Reality (AR) experiences, has announced the issuance by the U.S. Patent and Trademark Office of US Patent 10,839,615, which is a continuation of application No. 16/666,944 for the core of Seek's technology. The newly issued US Patent covers Systems and Methods for Generating and Intelligently Distributing Forms of Extended Reality Content and gives Seek exclusive rights to the distribution of any single 3D model across two or more combinations of platforms, browsers or devices.…

Solution will launch initially in French call centers this month SightCall, an augmented reality (AR)-enabled visual assistance platform, announced it has partnered with Legrand Group, a global specialist in electrical and digital building infrastructure based in Limoges, France, with operations in more than 90 countries. It will provide AR-powered remote support through Salesforce Service Cloud for issues troubleshooting on job sites, enhancing rapid service solutions for commercial, residential and industrial buildings.…

Sales teams can now present visual immersive product experiences directly from the leading sales enablement platform Showpad, the global sales enablement leader, and Threekit have partnered to bring enhanced 3D visualization and augmented reality to Showpad’s platform, improving buyer engagement and boosting the effectiveness of virtual sales experiences. Through this partnership, organizations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly…

As consumers are working from home as a result of the pandemic, a new interactive direct marketing solution is born to reach audiences for a contactless digital brand experience SG360°, an industry-leading end-to-end print and direct marketing solutions provider, announced EngageDM™ an innovative new print product created to revolutionize the direct mail marketing sector utilizing mobile promotions, gaming, and augmented reality technology. SG360, a Segerdahl Company With COVID disrupting consumer…

Blippar, an augmented reality (AR) technology company, has launched an immersive AR experience for Corona Hard Seltzer, one of the leading hard seltzer brands in the US. Designed to raise brand awareness and provide a unique engagement opportunity with consumers no matter where they are located, the WebAR experience will run across digital ads and social media channels in more than 15 U.S. states. The experience allows consumers to step onto a virtual tropical beach where they will receive exclusive Corona Hard Seltzer…

Appoints Industry Veterans James Stanford Chief Operating Officer and Hans ten Cate as Chief Business Officer Tilt Five an entertainment system provider that uses proprietary Augmented Reality (AR) glasses, a game board, and a wand controller to engage players in tabletop and video games in 3D holographic environments, announced that James Stanford has joined the company as Chief Operating Officer and Hans ten Cate has moved from acting COO to Chief Business Officer. Stanford will work closely with founder and CEO Jeri…

Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Carla Henderson as VP Brand Partnerships and Jack Hallahan as EVP Partnerships as part of the company’s global growth strategy. Blippar continues to scale its reach and innovate its client offering to address a market where AR is forecast to reach 72.8 billion U.S. dollars in 2024. Henderson and Hallahan will report to CEO Faisal Galaria and join Blippar’s established commercial team in the US, working closely with Keith…

Hareesh Achi is hired to rapidly expand NexTech’s transformative and cutting-edge 3D/AR advertising network Hareesh will increase the company’s partnerships and drive ad network revenue and innovation Hareesh comes to NexTech after a successful 10-year run at Microsoft as President of Microsoft Online Inc and Global Operational lead for their Advertising business NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce,…

We have made significant advancements in preserving our history, our heritage, and our memories. And for the most part, technology has been our ally. We have converted very old books, analog audio files into digital files; we have converted black and white images into colored ones and enhanced our old videos. There are various other organizations and communities which are much adamant about preserving our history. The University of South Florida is even using 3D imaging to scan entire museum collections, archaeological…

Arti, developers of the first cloud-based augmented reality (AR) platform for broadcasters and content creators is partnering with wtv., award-winning producers of virtual events and video productions for top global companies and non-profits. wtv. is adding the Arti AR platform to their portfolio of creative platforms and will be reselling it under the AugmentSTUDIO brand in the UK, Western Europe, and APAC. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership “We’re excited to be partnering…

NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences, and events announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company's revenue potential for 2021.…

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…