Augmented Reality

FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful…

XR is a term which has become more prominent in the last few years. It encapsulates virtual, augmented, and mixed reality topics. The definition of each of these has become saturated in the past decade, with companies using their own definitions for each to describe their products. The new IDTechEx Report, "Augmented, Mixed and Virtual Reality 2020-2030", distils this range of terms and products, compares the technologies used in them, and produces a market forecast for the next decade. The report discusses 83 different…

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

The initiative aims to safeguard employees and customers by enabling effective remote assistance, reducing the need to dispatch field technicians and empowering customer service professionals to work from home TechSee, a global leader in remote video support solutions, announced that it has joined the global effort to mitigate the impact of the coronavirus pandemic by providing European organizations with free access to its Visual Assistance products for contact centers, enabling them to deliver uninterrupted service…

As consumers embrace more channels and devices, from single-page applications to augmented reality apps to in-store digital signage, dotCMS is helping brands expand their shopping experience beyond the traditional website and mobile application dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features. As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are…

New customer wins expected to scale rapidly with launch of NexTech’s CaptureAR technology NexTech AR Solutions, the leader in augmented reality for eCommerce and AR learning applications, has landed four new WebAR customers; SpenceUp, Dhana Inc., Lotuk and WallKicks. All of the 3D WebAR experiences will be created utilizing the company's proprietary CaptureAR technology. CaptureAR is a pivotal new technology which the company believes will greatly accelerate the augmented reality global marketplace. The CaptureAR app is…

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

NexTech AR Solutions, the leader in augmented reality for eCommerce and AR learning applications, has signed a contract to provide AR to Steyr Arms, a world-renowned firearms manufacturer. Steyr has been a pioneer and innovator in the firearms industry for over 150 years and now supplies products to over 50 of the world's militaries. NexTech will initially supply Steyr with its state-of-the-art cross-platform cross-browser WebAR solutions. Bethany White, Director of Marketing comments, "Steyr Arms USA is dedicated to…

Brandwidth will Partner with the UNDP For Latin America and Caribbean to Help Develop Solutions to Critical Challenges, Harnessing Emerging Technologies Such as Virtual Reality and Machine Learning The United Nations Development Program (UNDP) for Latin America and the Caribbean, the United Nations network which is working to eradicate poverty and reduce inequalities through the sustainable development of nations, has announced the appointment of digital innovation agency Brandwidth as its innovation partner of record.…

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Shelf Analytics AI Tool and Mixed Reality Shopping Assistant Leverage the Power of Mixed Reality, Machine Learning, and Artificial Intelligence for Real-Time Inventory and Marketing Insights SoftServe, a leading digital authority and consulting company, is pioneering retail innovations that heighten customer engagement and enable vendors to make informed, data-driven business decisions. The company has released two new prototype accelerators, Planogram and Smart Shopping Assistant, that employ mixed reality (XR), machine…

Potential Threats in Augmented Reality Ads Augmented Reality (AR) isn’t a new concept, but it’s very much exploded in popularity in the last few years, with increased use on various social media platforms, and the massive success of Nintendo’s “Pokemon Go!” mobile gaming app. Up until recently, AR experiences required apps to deliver them, but with the emergence of WebAR technology, that’s all changing. WebAR allows users to have AR experiences directly via a web browser, without the need for a specific app, and it’s easily…

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres CJ 4DPLEX, the world's leading cinema technology company, in collaboration with Resonai, creators of Vera™ an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG game that utilizes the '4DX AR' platform. A demo of the game will be available this week at CES at the Las Vegas Convention…

New AR Smart Glasses Products and Numerous Partnership Presentations Will Be on Display Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to report a robust presence at this year's Consumer Electronics Show currently being held in Las Vegas, Nevada. In addition to the introductions of the Vuzix M4000 Smart Glasses and Vuzix Smart Swim, which were covered in greater detail in separate press releases, there will be numerous Vuzix partners demonstrating…