Augmented Reality

International Data Corporation (IDC) today published an IDC Innovators report profiling four companies that provide augmented reality (AR) platforms for enterprise use. The four companies are: Atheer, Scope AR, Ubimax, and Upskill. Augmented reality overlays digital information or objects within a person's current view of reality. The included companies provide AR enterprise platforms that enable customers to use either mobile devices (such as smart phones and tablets) or smart glasses and head-mounted displays (HMDs).…

Unit Combines Drone Technology, HD Camera Technology, and Artificial Intelligence (AI) Technology for Unlimited Content Creation Possibilities PowerVision Robot Corporation, a global leader in smart drones, artificial intelligence, virtual reality, and augmented reality, has the ultimate tool for content creators, the PowerEgg X. The smart device can be used as an autonomous personal AI camera, as a handheld 3-axis AI camera, and also as a high-performance drone. No matter if creators are filming their next vlog, getting…

Salesforce CPQ Users Can Now Visualize Products in 3D and AR During the Quoting Process to Drive More Confidence, Faster Sales Velocity, in eCommerce Experiences. Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer, is thrilled to announce that its Salesforce Configure-Price-Quote (CPQ) Connector is now live in the Salesforce Appexchange. Threekit’s next-generation 3D and AR solution help brands on Salesforce CPQ accelerate deals,…

Aimed at revolutionizing AR content creation, syndication, and distribution KiwiTech, LLC, today announced a strategic partnership with MYXR Inc., an engagement software and augmented reality syndication company that provides a suite of products and solutions across multiple vertical industries. “We are honored to partner with MYXR to disrupt the way organizations engage users through augmented reality content creation, syndication, and distribution," said Rakesh Gupta, CEO of KiwiTech. "Drawing on our deep expertise in…

Expanding its footprint into Multi-billion dollar Video Conferencing market NexTech AR Solutions, an emerging leader in augmented reality for eCommerce, AR learning applications, and virtual events is pleased to announce that it has expanded its infernoAR platform integration with Microsoft Teams and Skype. This integration is on the heels of announcing on March 24th it had integrated Zoom into the InfernoAR platform. These critical integrations continue to extend the capabilities of the platform, broaden the utility of the…

Bublar Group announced the world's first location-based massive multiplayer online role-playing game Otherworld Heroes is now available in Sweden, Poland and Indonesia as the first markets to go live. The game will be available on Appstore and Google Play."I am really thrilled that we are now making our own game Otherworld Heroes available to play in countries with such a high rate of dedicated gamers as part of this soft launch. We will learn from players in the different markets and cultures and be able to fine-tune it…

AR is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce and more Support for native augmented reality (AR) is now available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR. Sketchfab AR allows for a very…

To help news media continue to deliver high-quality video programming as they broadcast from home or outside a traditional studio, Arti is offering a free package of COVID-19 augmented reality graphics that can be easily integrated into video content using the Arti platform. Arti is the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers. It enables both professional and amateur content developers to deliver high-quality AR video anywhere. “We want to help broadcasters continue to…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pinduoduo, Deloitte, Infogroup, Arti, and 8×8. Pinduoduo Subscribes to US$200 Million in GOME Convertible Bonds in Strategic Partnership Pinduoduo Inc.,  an innovative and fast growing technology platform and one of the leading Chinese e-commerce players, announced it will subscribe to US$200 million in convertible bonds (“CBs”) issued by household appliance and electronics retailer…

The Arti platform helps professional and amateur broadcasters deliver high-quality AR video from anywhere Arti, providers of the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers, announced that it has raised $4M in a seed investment round led by Axon Ventures, an early stage fund focused on investing in elite technology founders, with participation by other investors. The company will use the funds to support on-going development of its innovative AR technology platform, and to…

Shoppers Can Now Visualize Millions of Product Variations, in Real-Time, From the Comfort of Their Own Homes Threekit, a product visualization software company, announced the launch of its new configurable augmented reality (AR) feature. This feature allows shoppers to see and customize millions of product variations in augmented reality. Previously, in order to achieve the same results, product marketers needed to create new technical specifications and three-dimensional (3D) files for every color, material, and feature…

Cox Communications has launched “On-site with Virtual Assist,” a tool to enhance customer service while better protecting customers and Cox employees during the COVID-19 pandemic. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Cox partnered with Help Lightning, a leading supplier in remote expertise technology to bring this new service to market. Now, instead of entering a customer’s home to troubleshoot, Cox…

Remote Guidance Firm has Revolutionized Knowledge Sharing Through Augmented Reality XMReality, Inc. announced that Jörgen Remmelg, former senior vice president at international high-tech company Ruag, has accepted the position of CEO at the company as of March 30. According to Björn Persson, chairman of XMReality and private equity executive at Investment AB Spiltan, the company’s largest shareholder, “Jörgen is a talented leader and has shown in his previous positions that he has a deep understanding of how to create…

FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful…

XR is a term which has become more prominent in the last few years. It encapsulates virtual, augmented, and mixed reality topics. The definition of each of these has become saturated in the past decade, with companies using their own definitions for each to describe their products. The new IDTechEx Report, "Augmented, Mixed and Virtual Reality 2020-2030", distils this range of terms and products, compares the technologies used in them, and produces a market forecast for the next decade. The report discusses 83 different…

As owners and executives navigate potential business disruption, Unique Software Development offers solutions to support business continuity Unique Software Development LLC, a Digital Innovation Agency, announced that it has significantly scaled its force of consultants experienced in Microsoft's SharePoint and Teams platforms to help support the growing number of small-to-mid-sized businesses that need their employees to work remotely due to the coronavirus pandemic. Marketing Technology News: Xebec Provides Update on…

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

The initiative aims to safeguard employees and customers by enabling effective remote assistance, reducing the need to dispatch field technicians and empowering customer service professionals to work from home TechSee, a global leader in remote video support solutions, announced that it has joined the global effort to mitigate the impact of the coronavirus pandemic by providing European organizations with free access to its Visual Assistance products for contact centers, enabling them to deliver uninterrupted service…

As consumers embrace more channels and devices, from single-page applications to augmented reality apps to in-store digital signage, dotCMS is helping brands expand their shopping experience beyond the traditional website and mobile application dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features. As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are…