Imre takes a significant move forward in the area of data science with the hire of Atul Sharma as Senior Vice President of Intelligence. Atul joins imre as one of several recent hires who are deepening agency practice excellence and expertise. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Atul comes to imre with more than 22 years of data sciences and storytelling experience including most recently at Porter Novelli where he served as Vice President of…

It is said that “Data is the new oil” and it is not without a reason. There are numerous success stories of companies that have built robust business intelligence based on data analysis – Netflix, Spotify, Amazon to name a few. Data has stories to tell which would be hard for a human mind to fathom without spending an enormous amount of time on significantly skilled people. Does that mean that only Big Companies can take advantage of the data and built efficient Business Intelligence? The answer is ‘no’. Marketing…

Outperforming the Sample, Incorta Named Overall Leader in Customer Experience and Vendor Credibility, Receiving a Perfect “Recommend” Score in Debut Appearance Incorta, the only unified data analytics platform powered by Direct Data Mapping™, today released findings and results from its debut appearance in the 2021 Wisdom of the Crowds® Business Intelligence (BI) Market Study by Dresner Advisory. Incorta outperforms the overall sample of 26 software vendors, ranking above average across 78% of the key…

HULFT, Inc., the global data integration leader, announced a new business intelligence service that helps companies connect diverse data sources and visualize KPIs and other business performance data within weeks. The offering utilizes HULFT Integrate, the company’s flagship data integration product, combined with Microsoft Power BI as the front-end visualization engine. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “But they've learned that dashboards are only as good as the data…

Dresner Advisory Services today announced the 2021 Real Business Intelligence® conference. This is the only industry event for “data leaders” across all functions, focused completely on real world best practices and proven methods for business intelligence, analytics, information management, and performance management. The 2021 Real Business Intelligence Conference will be held online on September 21-22. The focus of the two-day, single track event will be on strategies for success, providing attendees with pragmatic and…

Dimensional Insight, maker of Diver Platform, a solution that provides data analytics, integration, and KPIs, announced its top placement for the 12th straight year in Dresner Advisory Services’ Wisdom of Crowds® Business Intelligence Market Study. In this year’s report, Dimensional Insight generally improved its performance over 2020, and it maintained its perfect “recommend” score. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers…

Semantic layer solution for data and analytics optimized for rapid deployment on popular cloud data platforms. AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, announced the launch of AtScale CloudStart for building powerful analytics infrastructure on cloud data platforms. This offering enables organizations to rapidly integrate AtScale’s semantic layer solution on leading cloud data management platforms. Cloud Start provides customers a way…

Integrated Fresh Earns Prestigious Recognition from the Software & information Industry Association IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that the IRI Integrated Fresh solution was named a 2021 SIIA CODiE Award finalist in the Best Business Intelligence Solution category. Finalists represent the best products, technologies and services in software, information and business technology. Marketing Technology…

With data being the foundation of most digital transformation initiatives, it's important to have a partner that brings both the vision of how to transform your business as well as the technology know-how to maximize results. EPAM Systems, Inc. , a leading global provider of digital platform engineering and development services, announced its acquisition of Just-BI to further expand their comprehensive portfolio of data and analytics services. Based in the Netherlands, the acquisition brings expanded, EU, APAC and global…

Kloudio, a data process automation platform that allows you to access, prepare, and act on SaaS and database data in your favorite spreadsheet, released its 2021 Data-Driven Decision-Making Report today. Administered in early 2021, the report surveyed over 4,200 business professionals about the use of data and data tools in their organization. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising…

The Gartner Peer Insights Customer First Program signals technology providers who have pledged at an organization-level to provide the opportunity to leave a review to all applicable customers Dimensional Insight, maker of Diver Platform®, a solution that provides data analytics, integration, and KPIs, today announced it has joined the Gartner Peer Insights Customer First Program for product Diver Platform in the Analytics and Business Intelligence Platforms market. Gartner defines Analytics and Business…

The Demand Science Business Intelligence Platform Generates Actionable Insights from a Multi-Layered Data Approach to Healthy and Predictive Data Demand Science, providing a global buyer intelligence platform with an integrated B2B solution suite that drives growth for hundreds of the world’s largest software, technology and B2B services companies, today announced its launch of a proprietary Cloud Composite Business Intelligence Platform that unifies and augments B2B data and applies dynamic data, deep learning, and AI…

Company’s Risk Distance Analysis Technology Recognized for Innovative Use of AI and Deep Learning to Autonomously Discover and Protect Business-Critical Data Concentric Inc., a leading vendor of intelligent AI-based solutions for protecting business-critical data, today announced it has won a 2021 Artificial Intelligence Excellence Award for its Risk Distance™ natural language processing analysis technology in the Business Intelligence Group’s Artificial Intelligence Excellence Awards program. Marketing…

y42 (formerly Datos Intelligence), a no-code business intelligence platform, today announces a seed round of $2.9 million, led by La Famiglia VC. Additional investors include the co-founders of Foodspring, Personio and Petlab. With the advent of cloud data warehouses such as BigQuery and Snowflake, it's now possible for organizations of any size to utilize data warehousing without large upfront investments. This adoption is reinforced by the growing understanding of data as a strategic asset and the shift…

Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce CallRevu as a winner of the 2021 AWA Award in the category of Business Intelligence. For the first time in its thirteen-year history, the AWA awards were presented virtually. Over 1,000 dealers, vendors, and OEM representatives registered to attend the online award ceremony, held on February 23, 2021. The AWAs were created in 2008 to recognize the best…

Software adds Snowflake data source, new time series charting and enhanced UI Reveal, the business intelligence tool from software maker Infragistics, has launched innovative updates to its embedded analytics platform that allow software developers, enterprises and end users to easily integrate  powerful data analytics and visualizations into their software. Reveal is recognized as one of the easiest to use embedded analytics software products on the market. Snowflake is a fast-growing cloud-based data warehouse solution…

Wavefront TV, a leading software-and-services company helping publishers accelerate their connected TV growth, is pleased to announce the launch of Relative Motion™, the industry's first out-of-the-box BI platform customized for the needs of connected television content publishers. The launch of Relative Motion signals the expansion of Wavefront TV's solution suite and brings to market a SaaS platform that empowers publishers to maximize both yield & engagement. "The core challenge with connected TV growth is that…

Sisense evaluated based on completeness of vision and ability to execute Sisense, the leading AI-driven platform for infusing analytics everywhere, announced the company has been positioned by Gartner as a Visionary in the Magic Quadrant for Analytics and Business Intelligence Platforms. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. “We are addressing the need to empower businesses, their partners and customers to infuse analytics…

Annual Series of Wisdom of Crowds® Markets Studies Ranks Sisense as Both a Customer Experience Leader and a Credibility Leader Sisense, the world’s leading analytics platform for builders, announced that that it has been recognized as an Overall Leader in Business Intelligence in the annual Industry Excellence Awards from Dresner Advisory Services, LLC. The awards stem from the Dresner Advisory Services 2020 Wisdom of Crowds Study where Sisense was acknowledged as both a Customer Experience Leader and Vendor Credibility…

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile…